Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: TIM Company GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing creative influencer campaigns in the health and aesthetics sector
• Identifying, acquiring, and negotiating contracts with relevant influencers across platforms
• Managing and expanding the existing influencer network
• Organizing content production, trips, and shootings (including international ones)
• Analyzing campaign performance, tracking KPIs, and creating reports
• Collaborating with the video team, content management, and marketing
• Brainstorming and implementing new campaign ideas and viral formats

ASSUMPTION: The role requires a strategic mindset, strong communication skills, and the ability to work independently and structure tasks.

📋 Key Responsibilities

✅ Plan, execute, and oversee influencer campaigns in hair transplants, dental treatments, and aesthetic medicine

✅ Identify, acquire, and negotiate contracts with relevant influencers on Instagram, YouTube, TikTok, and other platforms

✅ Manage and grow the existing influencer network

✅ Organize content production, trips, and shootings, including international ones

✅ Analyze campaign performance, track KPIs, and create reports

✅ Collaborate with the video team, content management, and marketing

✅ Develop new campaign ideas and viral formats

ASSUMPTION: The role may require occasional travel (1-2 times per quarter) and working with tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in influencer marketing, preferably in the health or beauty sector

Required Skills:

• Proven experience in influencer marketing
• Excellent communication and negotiation skills
• Strong organizational skills and ability to work independently
• Fluency in German (native level) and good English skills (additional languages like Turkish or French are a plus)
• Familiarity with social media trends and influencer platforms
• Willingness to travel (1-2 times per quarter)

Preferred Skills:

• Experience in the medical tourism industry
• Knowledge of the German health and aesthetics market

ASSUMPTION: Candidates with a strong portfolio showcasing their influencer marketing campaigns and results will have an advantage.

💰 Compensation & Benefits

Salary Range: €3,000 - €4,000 per month (gross)

Benefits:

• Flexible working hours and home office option
• Regular training, events, and team meetings
• Exciting career opportunities in a growing environment
• Modern workplace in the heart of Berlin

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work from home

ASSUMPTION: The salary range is based on industry standards for a mid-level influencer marketing manager in Berlin. Benefits may vary based on individual circumstances and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, specifically focused on medical tourism

Company Size: 2-10 employees (Small company, close-knit team, agile decision-making)

Founded: 2016 (Relatively young company, growing and evolving)

Company Description:

• TIM Company GmbH is a leading marketing and consulting agency in the international medical tourism sector
• The company connects people with top-notch clinics for hair transplants, aesthetic treatments, and dental care
• With a strong team and a broad network of partners, TIM Company shapes the health journeys of tomorrow – honest, human, and digital

Company Specialties:

• Digital marketing
• Medical tourism
• Hair transplants
• Plastic surgery
• Dental implants
• Advertorials
• Online PR
• Google Ads and PPC

Company Website: timcompany.de

ASSUMPTION: TIM Company GmbH values a strong work ethic, creativity, and a passion for making a real impact in the health and aesthetics industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience, opportunity for growth and advancement)

Reporting Structure: This role reports directly to the Marketing Director and works closely with the video team, content management, and marketing

Work Arrangement: Hybrid (2 days in the office, 3 days remote)

Growth Opportunities:

• Expanding the influencer network and managing a team of influencer marketing specialists
• Taking on more strategic responsibilities and contributing to the company's growth strategy
• Developing expertise in the medical tourism industry and becoming a thought leader in influencer marketing for health and aesthetics

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the heart of Berlin

Office Location(s): Rheinsberger Straße 76/77, c/o Factory Berlin, 10115 Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The office is located in the trendy Friedrichshain-Kreuzberg district, close to public transportation and numerous amenities
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home

ASSUMPTION: The work environment is dynamic, creative, and collaborative, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the Marketing Director and a team member
• Final interview with the CEO (if applicable)

Key Assessment Areas:

• In-depth knowledge of influencer marketing and social media trends
• Strong communication and negotiation skills
• Creativity and strategic thinking
• Organizational skills and ability to work independently
• Fluency in German and good English skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of successful influencer marketing campaigns you've worked on and the results you achieved
• Prepare questions about the company, the team, and the role to demonstrate your interest and engagement

ATS Keywords: Influencer marketing, campaign planning, contract negotiation, content production, performance analysis, KPI tracking, communication skills, organizational skills, social media trends, German proficiency, English proficiency, travel willingness

ASSUMPTION: The application process may take up to 2-3 weeks, depending on the company's current hiring pipeline and the number of qualified candidates.

🛠️ Tools & Technologies

• Social media platforms (Instagram, YouTube, TikTok, etc.)
• Project management tools (e.g., Asana, Trello, or Monday.com)
• Analytics and reporting tools (e.g., Google Analytics, Hootsuite Insights, or Sprout Social)
• Content creation and editing tools (e.g., Canva, Adobe Creative Suite, or Final Cut Pro)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's preferences and expertise.

👔 Cultural Fit Considerations

Company Values:

• Honesty and transparency
• Creativity and innovation
• Collaboration and teamwork
• Passion for making a real impact in the health and aesthetics industry

Work Style:

• Dynamic and fast-paced
• Creative and collaborative
• Results-driven and focused on continuous improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about making a real impact in the health and aesthetics industry?
• Do you enjoy working collaboratively with a close-knit team?
• Are you comfortable with occasional travel and working with tight deadlines?

ASSUMPTION: Candidates who align with TIM Company GmbH's values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple influencer campaigns simultaneously, each with its own unique requirements and timelines
• Keeping up with the ever-evolving social media landscape and influencer trends
• Occasional travel and working with tight deadlines
• Balancing the need for creativity and innovation with the company's strategic goals and objectives

ASSUMPTION: These challenges can be overcome with strong organizational skills, a strategic mindset, and a willingness to adapt and learn continuously.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on influencer relationships and content creation
• In the medical tourism industry, the role may involve working with international influencers and managing campaigns across multiple time zones
• Career progression may involve moving into a more strategic or management role, focusing on the overall influencer marketing strategy rather than day-to-day campaign execution

ASSUMPTION: Candidates with experience in influencer marketing and a strong understanding of the health and aesthetics industry will be well-positioned for success in this role.

📝 Sample Projects

• Developing and executing a successful influencer campaign for a hair transplant clinic, resulting in a significant increase in leads and appointments
• Managing a team of influencers for a dental implant brand, creating engaging content and driving brand awareness across multiple social media platforms
• Collaborating with the video team to produce high-quality, engaging content for an aesthetic medicine clinic's social media channels, resulting in increased engagement and followers

ASSUMPTION: These sample projects demonstrate the candidate's ability to plan, execute, and analyze influencer marketing campaigns, as well as their understanding of the health and aesthetics industry.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the influencer marketing team currently, and how can this role help address them?
• How does TIM Company GmbH support the professional development and growth of its employees?
• What is the company's long-term vision for the influencer marketing team, and how does this role fit into that strategy?
• How does the company measure the success of its influencer marketing campaigns, and what KPIs are most important?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: Asking thoughtful, engaging questions demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions about the company, the team, and the role to demonstrate your interest and engagement
• If selected for an interview, be prepared to discuss your experience with influencer marketing and provide examples of successful campaigns you've worked on
• Follow up with the company after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.