Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: FOODVIBEZ

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid, 3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing influencer marketing strategies to boost brand awareness and customer loyalty
• Identifying, engaging, and managing relationships with suitable influencers and content creators
• Collaborating with cross-functional teams to ensure consistent brand communication
• Analyzing campaign performance and driving optimization measures
• Budget planning and coordination of influencer campaigns and events

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media trends and influencer marketing.

📋 Key Responsibilities

✅ Developing and implementing influencer marketing strategies to enhance brand awareness and customer loyalty

✅ Identifying, engaging, and managing relationships with suitable influencers and content creators

✅ Planning and coordinating influencer campaigns, events, and collaborations

✅ Monitoring campaign performance and deriving optimization measures

✅ Budget planning and allocation

✅ Collaborating with cross-functional teams to ensure consistent brand communication

ASSUMPTION: This role requires a high level of self-organization, creativity, and the ability to work effectively with various stakeholders.

🎯 Required Qualifications

Education: Completed degree in marketing, communication, or a related field

Experience: At least 3 years of experience in influencer marketing, preferably in the FMCG or lifestyle sector

Required Skills:

• Excellent communication and negotiation skills
• Strong network within the influencer and content creator landscape
• High affinity for social media and digital trends
• Creativity and a strategic mindset
• Fluency in German and English

Preferred Skills:

• Experience with influencer marketing tools and platforms
• Knowledge of the German food industry

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful influencer marketing campaigns will be prioritized.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for mid-level marketing roles in Hamburg)

Benefits:

• Dynamic startup environment with an experienced founding team
• Collaboration with renowned content creators and celebrities
• Diverse responsibilities with cross-functional insights
• Flexible work arrangement with a mix of home office and on-site work
• Modern office in Hamburg's HafenCity with amenities
• Short decision-making paths and flat hierarchies
• Regular team events and more

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market research and industry standards for mid-level marketing roles in Hamburg. The benefits listed are based on the company's job posting and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: FOODVIBEZ operates in the food and e-commerce sectors, with a focus on social commerce and creator branding

Company Size: FOODVIBEZ is a startup with a small, dynamic team, offering a fast-paced and agile work environment

Founded: FOODVIBEZ was founded in 2024, with its headquarters in Hamburg, Germany

Company Description:

• FOODVIBEZ aims to become the leading platform for creator brands in the global food industry
• The company develops and sells high-quality food products in collaboration with exceptional content creators
• FOODVIBEZ also distributes its products through selected stationary retail partners

Company Specialties:

• Social commerce
• Creator branding
• Food product development
• Influencer marketing

Company Website: foodvibez.com

ASSUMPTION: FOODVIBEZ is a young, innovative company with a strong focus on growth and expansion. Its success depends on the successful execution of influencer marketing strategies.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Hybrid (3 office days per week, with the remaining days working remotely)

Growth Opportunities:

• As the company grows, there will be opportunities for the role to evolve and take on more responsibilities
• Successful candidates may have the chance to lead their own projects or teams in the future
• FOODVIBEZ offers a dynamic work environment that encourages professional development

ASSUMPTION: This role offers significant growth potential as the company expands and gains market share in the competitive food and e-commerce sectors.

🌍 Location & Work Environment

Office Type: Modern office in Hamburg's HafenCity with amenities such as filled fridges, fresh fruit, and snacks

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the food and e-commerce industries
• The city offers a high quality of life, with a rich cultural scene and numerous recreational opportunities
• Hamburg is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week) with flexible scheduling and a mix of on-site and remote work

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance while still fostering collaboration and team building among employees.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss the role and assess cultural fit
• On-site interview with the hiring manager and relevant team members
• Case study or presentation task to evaluate problem-solving skills and creativity
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Communication and negotiation skills
• Influencer marketing expertise and strategic thinking
• Creativity and ability to develop innovative campaign ideas
• Cultural fit and alignment with FOODVIBEZ's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of successful influencer marketing campaigns you've worked on
• Demonstrate your understanding of FOODVIBEZ's business model and target audience
• Showcase your passion for the food industry and social media trends

ATS Keywords: Influencer marketing, social media, campaign planning, performance analysis, budget planning, communication skills, negotiation skills, creativity, strategic mindset, network, digital trends

ASSUMPTION: The application process at FOODVIBEZ is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's growth and success.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Influencer marketing tools and platforms (e.g., Grin, Upfluence, BrandSnob)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The required tools and technologies for this role are standard in the influencer marketing industry and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Integrity
• Accountability

Work Style:

• Agile and dynamic
• Results-driven and proactive
• Strong team player with excellent communication skills
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment?
• Are you comfortable working with a diverse range of stakeholders, including influencers, content creators, and team members?
• Do you possess strong communication and negotiation skills, with a proven track record of successful influencer marketing campaigns?

ASSUMPTION: FOODVIBEZ values candidates who are passionate about the food industry, social media trends, and driving innovative influencer marketing campaigns.

⚠️ Potential Challenges

• The competitive nature of the influencer marketing landscape may require constant adaptation and innovation
• The role may involve working with high-profile influencers and celebrities, which can present unique challenges and expectations
• As a startup, FOODVIBEZ may experience rapid growth and change, which can be both exciting and challenging
• The hybrid work arrangement may require strong self-motivation and time management skills

ASSUMPTION: Candidates should be prepared to navigate the dynamic and sometimes challenging nature of the influencer marketing industry and startup environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses exclusively on influencer marketing and requires a deep understanding of social media trends and creator dynamics
• In comparison to other influencer marketing roles, this position offers the opportunity to work with high-profile content creators and celebrities in the food industry
• Career progression in this role may involve taking on more responsibilities, leading teams, or moving into related areas such as brand management or content creation

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring candidates to possess specific skills and adapt to the fast-paced influencer marketing landscape.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a new FOODVIBEZ product launch
• Identifying and engaging with emerging influencers in the food and lifestyle spaces to expand FOODVIBEZ's reach
• Analyzing the performance of past influencer marketing campaigns and deriving optimization measures to improve future results

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the Influencer Marketing Manager role at FOODVIBEZ.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the influencer marketing landscape in the food industry today?
• How does FOODVIBEZ differentiate itself from other companies in the creator branding and social commerce spaces?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does FOODVIBEZ support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, priorities, and expectations for the Influencer Marketing Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your past influencer marketing campaigns and their results
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.