Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: Lionflence

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing influencer campaigns and marketing measures
• Advising companies on influencer campaigns and negotiations
• Identifying and acquiring new influencers for campaigns
• Monitoring campaign performance and creating reports

ASSUMPTION: This role requires a strong understanding of influencer marketing trends and a creative mindset to develop effective strategies.

📋 Key Responsibilities

✅ Serve as the point of contact for influencer campaigns

✅ Plan and execute influencer campaigns and marketing measures

✅ Advise companies on influencer campaigns and negotiate contracts

✅ Identify and acquire new influencers for existing and future campaigns

✅ Monitor campaign performance and create reports and analyses

ASSUMPTION: Successful candidates will have strong communication skills and the ability to build and maintain relationships with influencers and clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 1 year of experience in influencer marketing, influencer relations, online marketing, project management, or a related field

Required Skills:

• Proven experience in influencer marketing or a related field
• Strong interest in digital and consumer trends
• Fluency in German and English (written and spoken)
• Excellent communication and negotiation skills
• Strong creativity and motivation

Preferred Skills:

• Experience in the development and implementation of social media and influencer marketing campaigns
• Knowledge of relevant software tools and platforms

ASSUMPTION: Candidates with experience in a digital, social media, or PR agency, project management, or sales will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)

Benefits:

• 30 days of vacation
• Free drinks
• Own smartphone
• Own laptop

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Berlin, Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Lionflence specializes in online marketing and management, supporting companies in brand building and developing proprietary software systems.

Company Size: 11-50 employees (according to LinkedIn)

Founded: 2018

Company Description:

• Lionflence offers a comprehensive 360° service package as a Circle-of-Marketing, going beyond traditional marketing agency services
• The company aims to make a meaningful difference for its clients and become a comprehensive partner for all their marketing needs
• Lionflence helps businesses and freelancers improve their online presence and be found by their target customers

Company Specialties:

• Online Marketing
• Management
• Brand Building
• Software Development

Company Website: http://www.lionflence.com

ASSUMPTION: Lionflence's focus on being a comprehensive marketing partner sets it apart from traditional marketing agencies.

📊 Role Analysis

Career Level: Mid-level (1-3 years of experience)

Reporting Structure: This role reports directly to the management team at Lionflence

Work Arrangement: On-site, with flexible working hours and a focus on results

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company as it grows
• Opportunities to work with a diverse range of clients and industries
• Chance to develop and implement innovative marketing strategies

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within this role.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Berlin

Office Location(s): Lise-Meitner Straße 39, Berlin, 10589, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely on occasion

ASSUMPTION: The work environment at Lionflence is collaborative and supportive, with a focus on open communication and teamwork.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• On-site interview with the hiring manager and team members
• Final interview with the CEO or a member of the management team

Key Assessment Areas:

• Relevant experience in influencer marketing or a related field
• Strong communication and negotiation skills
• Creativity and motivation
• Fluency in German and English

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns
• Demonstrate your understanding of the Lionflence brand and its unique approach to marketing

ATS Keywords: Influencer Marketing, Influencer Relations, Online Marketing, Project Management, Account Management, Negotiation, Strategy Development, Monitoring, Reporting, Social Media, Creativity, Communication, Teamwork, Digital Trends, Consumer Trends

ASSUMPTION: The application process at Lionflence is designed to assess candidates' skills and cultural fit, with a focus on open communication and collaboration.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, TikTok, YouTube)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Reporting and analytics tools (e.g., Google Analytics, Hootsuite Insights, Sprout Social)

ASSUMPTION: Successful candidates will be comfortable using relevant tools and platforms to manage influencer campaigns and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Open communication and transparency
• Customer focus and results-driven approach

Work Style:

• Flexible and adaptable
• Results-oriented and proactive
• Strong communication and negotiation skills
• Creative and strategic mindset

Self-Assessment Questions:

• Do you thrive in a collaborative, open-communication work environment?
• Are you comfortable negotiating with influencers and clients?
• Do you have a strong understanding of digital and consumer trends?

ASSUMPTION: Successful candidates will be a strong cultural fit for Lionflence, with a focus on creativity, collaboration, and open communication.

⚠️ Potential Challenges

• Managing multiple influencer campaigns simultaneously
• Keeping up with the latest trends and developments in influencer marketing
• Dealing with the unpredictability of influencer availability and performance
• Navigating the complexities of the German job market and labor laws

ASSUMPTION: Successful candidates will be able to overcome these challenges and thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a strong understanding of the influencer landscape
• Compared to other marketing roles, this position may have more flexibility in working hours and the opportunity to work remotely on occasion
• Career progression in this role could lead to management or leadership positions within the marketing department or the company as a whole

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on influencer marketing and a collaborative work environment.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a fashion brand
• Negotiating contracts and rates with influencers for a food and beverage company
• Monitoring and analyzing the performance of influencer campaigns for a tech startup

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, from campaign development to negotiation and analysis.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the influencer marketing industry today, and how does Lionflence approach them?
• How does Lionflence support the growth and development of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?
• How does Lionflence measure the success of its influencer marketing campaigns, and what metrics are most important?
• What is the company's culture like, and how does it support collaboration and open communication?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and its culture, enabling them to make an informed decision about whether it's the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns
• Follow up with Lionflence one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.