Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: Lionflence

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing influencer campaigns
• Advising companies on influencer strategies
• Negotiating contracts with partners
• Monitoring campaign performance and creating reports

ASSUMPTION: This role requires a strong understanding of influencer marketing trends and a passion for social media. Experience in a related field is essential for success in this position.

📋 Key Responsibilities

✅ Plan and execute influencer campaigns from start to finish

✅ Advise companies on influencer marketing strategies and best practices

✅ Negotiate contracts with influencers, partners, and service providers

✅ Monitor campaign performance and create detailed reports for evaluation

✅ Identify and acquire new influencers for existing and future campaigns

ASSUMPTION: This role requires strong communication, negotiation, and project management skills. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 1 year of experience in influencer marketing, influencer relations, online marketing, project management, or a related field

Required Skills:

• Proven experience in influencer marketing or a related field
• Strong interest in digital trends and social media
• Fluency in German and English (written and spoken)
• Excellent communication and negotiation skills
• Strong project management and organizational skills

Preferred Skills:

• Experience with social media management tools
• Knowledge of the German influencer market
• Familiarity with data analysis and reporting tools

ASSUMPTION: Candidates with a background in digital marketing, public relations, or sales may also be considered for this role. Relevant internship experience can be substituted for formal work experience.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for this role and location)

Benefits:

• 30 days of vacation
• Free drinks
• Own smartphone
• Own laptop

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Lionflence is a marketing services company specializing in online marketing, management, and brand building. They also develop their own software systems.

Company Size: Lionflence has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.

Founded: Lionflence was founded in 2018 and is headquartered in Duisburg, Germany, with an office in Berlin.

Company Description:

• Lionflence offers a 360° marketing service package, going beyond the typical services of a marketing agency
• The company helps businesses be found and booked online by their target customers
• Lionflence aims to be a comprehensive partner for its clients, providing a meaningful difference

Company Specialties:

• Online Marketing
• Management
• Brand Building
• Software Development

Company Website: lionflence.com

ASSUMPTION: Lionflence's focus on being a comprehensive marketing partner and its commitment to helping clients be found online sets it apart from traditional marketing agencies.

📊 Role Analysis

Career Level: This role is an entry to mid-level position in the influencer marketing field, offering opportunities for growth and development.

Reporting Structure: The Influencer Marketing Manager reports directly to the company's management team.

Work Arrangement: This role is primarily on-site, with flexible working hours and remote work options available.

Growth Opportunities:

• Expanding responsibilities based on performance and company growth
• Cross-functional collaboration with other departments
• Professional development opportunities, such as workshops and training

ASSUMPTION: Lionflence's flat hierarchy and flexible structures provide ample opportunities for growth and impact for the right candidate.

🌍 Location & Work Environment

Office Type: Lionflence's Berlin office is a modern, collaborative workspace with a focus on open communication and teamwork.

Office Location(s): Lise-Meitner Straße 39, Berlin, 10589, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Berlin's central location in Europe makes it an ideal base for working with international clients and influencers

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options available

ASSUMPTION: Berlin's dynamic and multicultural environment provides a stimulating work environment for the right candidate, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview with the management team to discuss the role and company culture in more detail
• Final decision and job offer

Key Assessment Areas:

• Influencer marketing expertise and industry knowledge
• Communication and negotiation skills
• Project management and organizational skills
• Cultural fit and alignment with Lionflence's values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on influencer marketing and related fields
• Tailor your cover letter to demonstrate your understanding of Lionflence's unique value proposition and how your skills and experience make you a strong fit for the role
• Prepare examples of successful influencer marketing campaigns you've worked on, highlighting your role and the outcomes achieved

ATS Keywords: Influencer marketing, influencer relations, online marketing, project management, account management, sales, digital trends, social media, creativity, communication, negotiation, monitoring, reporting, strategy development, team collaboration

ASSUMPTION: Lionflence's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Successful applicants will demonstrate a strong understanding of influencer marketing trends and a passion for social media.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Collaboration and teamwork
• Innovation and creativity
• Customer focus and excellence
• Integrity and transparency
• Continuous learning and improvement

Work Style:

• Open and collaborative communication
• Flexible and adaptable approach to work
• Focus on results and outcomes
• Strong sense of ownership and responsibility
• Passion for learning and growth

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working independently and taking ownership of projects?
• Do you have a strong sense of curiosity and a passion for learning?
• Are you comfortable working with a diverse range of clients and influencers?

ASSUMPTION: Lionflence's culture is characterized by open communication, collaboration, and a strong focus on results. Successful applicants will demonstrate a strong fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Negotiating contracts with influencers and partners
• Keeping up with the fast-paced and ever-changing influencer marketing landscape
• Balancing the demands of clients, influencers, and internal stakeholders

ASSUMPTION: The potential challenges of this role are typical for influencer marketing positions and can be mitigated through strong project management skills, clear communication, and a results-driven approach.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a deep understanding of social media trends and influencer culture
• Compared to other influencer marketing roles, this position offers a high degree of autonomy and responsibility for campaign planning and execution
• This role offers significant growth potential, with opportunities to expand responsibilities and take on leadership roles as the company grows

ASSUMPTION: This role is unique in its focus on influencer marketing and offers a high degree of autonomy and responsibility for campaign planning and execution. Successful applicants will have a strong understanding of influencer marketing trends and a passion for social media.

📝 Sample Projects

• Planning and executing a multi-platform influencer campaign for a major consumer brand
• Negotiating contracts with influencers and partners for a series of sponsored content posts
• Monitoring and analyzing the performance of an influencer marketing campaign, and creating detailed reports for stakeholders

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Influencer Marketing Manager may be expected to perform. The actual projects and tasks may vary depending on the company's needs and the candidate's role.

❓ Key Questions to Ask During Interview

• Can you describe the typical influencer marketing campaign lifecycle at Lionflence?
• How does Lionflence approach measuring and evaluating the success of influencer marketing campaigns?
• What opportunities are there for professional development and growth within the company?
• How does Lionflence support its employees in maintaining a healthy work-life balance?
• Can you describe the company's approach to collaboration and teamwork, and how this is reflected in the day-to-day work of the Influencer Marketing Manager?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of influencer marketing trends, their fit with Lionflence's company culture, and their alignment with the company's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've worked on, highlighting your role and the outcomes achieved
• Follow up with Lionflence one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.