Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/w/d)

🔹 Company: Lionflence

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as the point of contact for influencer campaigns
• Planning and executing influencer campaigns and other marketing measures
• Advising companies on influencer strategies and leading negotiations
• Identifying and acquiring new influencers for existing and future campaigns
• Monitoring campaign performance and creating reports and evaluations

ASSUMPTION: This role requires strong communication skills, creativity, and a deep understanding of digital and consumer trends.

📋 Key Responsibilities

✅ Act as the point of contact for influencer campaigns

✅ Plan and execute influencer campaigns and other marketing measures

✅ Advise companies on influencer strategies and lead negotiations

✅ Identify and acquire new influencers for existing and future campaigns

✅ Monitor campaign performance and create reports and evaluations

ASSUMPTION: The role may require occasional travel to meet with clients or attend industry events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 1 year of experience in influencer marketing, influencer relations, online marketing, project management, account management, or sales

Required Skills:

• Proven experience in influencer marketing or a related field
• Strong interest in digital and consumer trends
• Fluency in German and English (written and spoken)
• Excellent communication and negotiation skills
• Strong creativity and motivation

Preferred Skills:

• Experience in social media management
• Knowledge of influencer marketing platforms and tools
• Familiarity with data analysis and reporting

ASSUMPTION: Candidates with relevant internship experience may also be considered.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)

Benefits:

• 30 days of vacation
• Free drinks
• Own smartphone
• Own laptop

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Lionflence is a marketing services company specializing in online marketing and management. They also develop their own software systems and support companies in brand building.

Company Size: Lionflence has 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.

Founded: Lionflence was founded in 2018 and is headquartered in Duisburg, Germany, with an office in Berlin.

Company Description:

• Lionflence offers a comprehensive 360° service package as a Circle-of-Marketing, going beyond the typical services of a marketing agency.
• The company helps businesses and freelancers improve their online presence and be found by their target customers.
• Lionflence aims to make a meaningful difference for its clients and become their comprehensive partner for all their needs.

Company Specialties:

• Online Marketing
• Management
• Markenaufbau (Brand Building)
• Softwareentwicklung (Software Development)

Company Website: lionflence.com

ASSUMPTION: Lionflence's focus on being a comprehensive marketing partner sets it apart from traditional marketing agencies.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the influencer marketing field.

Reporting Structure: The Influencer Marketing Manager will report directly to the Marketing Director or a similar role.

Work Arrangement: This role is on-site, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies.

Growth Opportunities:

• Expanding responsibilities based on performance and company growth
• Potential to move into a management or leadership role within the marketing department
• Opportunities to gain experience in related fields, such as social media management or brand strategy

ASSUMPTION: Lionflence's flat hierarchy and flexible structures may provide opportunities for career advancement and impact.

🌍 Location & Work Environment

Office Type: Lionflence's Berlin office is a modern, collaborative workspace with a focus on open communication and teamwork.

Office Location(s): Lise-Meitner Straße 39, Berlin, 10589, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene.
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities.
• Berlin has a well-developed public transportation system, making it easy to commute to work.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: The work environment at Lionflence is collaborative and supportive, with a focus on open communication and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Communication skills and negotiation abilities
• Understanding of digital and consumer trends
• Creativity and problem-solving skills
• Cultural fit and alignment with Lionflence's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of influencer marketing trends and strategies in your application materials.
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns.

ATS Keywords: Influencer Marketing, Influencer Relations, Online Marketing, Project Management, Account Management, Negotiation, Strategy Development, Monitoring, Reporting, Social Media, Creativity, Communication, Teamwork, Digital Trends, Consumer Trends

ASSUMPTION: Lionflence may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can improve your chances of being seen by the hiring team.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, TikTok, YouTube)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Customer-centricity
• Continuous learning

Work Style:

• Open and collaborative
• Flexible and adaptable
• Results-driven
• Data-informed
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working with a diverse range of clients and stakeholders?
• Do you have a strong customer focus and a commitment to delivering exceptional results?
• Are you open to learning and adapting in a dynamic, fast-paced environment?

ASSUMPTION: Lionflence values candidates who are a strong cultural fit and align with their mission to make a meaningful difference for their clients.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the fast-paced and ever-changing influencer marketing landscape
• Developing and maintaining strong relationships with influencers and clients
• Occasional travel for client meetings or industry events

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a deep understanding of the influencer landscape.
• In comparison to other marketing roles, this position may have a more direct impact on revenue through successful campaign execution and client acquisition.
• Career progression in this role could lead to management or leadership positions within the marketing department or the broader organization.

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring a specific skill set and mindset.

📝 Sample Projects

• Developing and executing an influencer marketing campaign for a new product launch
• Conducting market research to identify trends and opportunities in the influencer marketing space
• Creating and implementing a strategy for measuring and optimizing campaign performance

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the influencer marketing team currently, and how can this role help address them?
• How does Lionflence support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
• How does Lionflence approach building and maintaining relationships with influencers and clients?
• What opportunities exist for collaboration and knowledge-sharing within the marketing department and the broader organization?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping you make an informed decision about whether this opportunity is the right fit for you.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns.
• Follow up with Lionflence one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.