📌 Core Information
🔹 Job Title: Influencer Marketing Manager (YouTube/Twitch)
🔹 Company: Surfshark
🔹 Location: Kaunas, Vilnius, Warsaw
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Proactively sourcing and connecting with content creators on YouTube and Twitch
- Managing relationships with influencers and monitoring campaign results
- Collaborating with cross-functional teams to ensure accurate representation of product updates
- Growth and learning opportunities, health and wellness benefits, and a flexible work environment
ASSUMPTION: This role requires strong communication and negotiation skills, as well as a deep understanding of the YouTube and Twitch platforms. The ideal candidate will be proactive, results-driven, and passionate about influencer marketing.
📋 Key Responsibilities
✅ Proactively source and connect with the right content creators on YouTube and Twitch
✅ Run content approvals by making recommendations and finding creative solutions for optimization
✅ Manage relationships with content creators and monitor campaign costs and results
✅ Collaborate closely with cross-functional digital marketing teams to ensure accurate representation of crucial product updates and company-wide marketing campaigns within influencer content
ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple campaigns and relationships with influencers.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years of experience in sales or marketing
Required Skills:
- Expertise in various social media platforms, primarily YouTube, Twitch
- Strong email etiquette
- Good negotiation skills and result-driven personality
- Excellent English skills
Preferred Skills:
- Experience with influencer marketing tools and platforms
- Fluency in additional languages
ASSUMPTION: While a background in influencer marketing is not required, candidates with relevant experience in digital marketing or sales will be at an advantage.
💰 Compensation & Benefits
Salary Range: 1800-3200 EUR/month (gross, for the Lithuanian market). Salary may vary depending on skills, experience, or location.
Benefits:
- Growth and learning opportunities (time dedicated to learning, conferences, online learning platforms, and books)
- Health and wellness benefits (online workouts, physical coach, gym, and regular mental health checks)
- Tools of your choice (choose technical equipment and tools)
- Community and celebrations (yearly workation, Friday get-togethers, team buildings, and company celebrations)
- Convenient commuting (compensation for public transport costs)
- Work-life balance (up to two remote days per week and work-from-anywhere policy)
- Premium Surfshark accounts (for you, your family, and friends)
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience. Benefits are subject to change and may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity and Privacy
Company Size: 22 employees (small company, close-knit team, and flat hierarchy)
Founded: 2011 (14 years in business, established company with a proven track record)
Company Description:
- Surfshark is a leading privacy and security-focused company offering VPN services
- They prioritize user privacy and provide a secure online environment for their customers
- Surfshark is known for its innovative features and commitment to protecting users' data
Company Specialties:
- VPN services
- Privacy and security solutions
- Innovative features for online protection
Company Website: surfshark.com
ASSUMPTION: Surfshark's focus on privacy and security makes it an attractive employer for candidates who value these principles and want to work for a company that makes a positive impact on users' online experiences.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience required)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Hybrid (3 office days per week, with the possibility of up to two remote days per week)
Growth Opportunities:
- Learning and development opportunities, such as conferences, online learning platforms, and books
- Potential career progression within the marketing department or the company as a whole
- Working on diverse campaigns and projects to gain a well-rounded skill set
ASSUMPTION: This role offers significant growth opportunities for the right candidate, who can demonstrate strong performance and a commitment to learning and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Kaunas, Vilnius, and Warsaw
Office Location(s): Kaunas, Vilnius, Warsaw
Geographic Context:
- Kaunas and Vilnius are the two largest cities in Lithuania, offering a mix of urban and cultural experiences
- Warsaw is the capital and largest city of Poland, known for its rich history, vibrant culture, and thriving business scene
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the possibility of working from almost anywhere in the world with the work-from-anywhere policy
ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid environment and be able to balance remote work with in-office collaboration effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Technical interview or case study with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Communication skills and ability to build relationships with influencers
- Understanding of the YouTube and Twitch platforms and influencer marketing strategies
- Problem-solving skills and ability to optimize content
- Alignment with Surfshark's company values and culture
Application Tips:
- Highlight relevant experience in sales, marketing, or influencer marketing
- Demonstrate a strong understanding of the YouTube and Twitch platforms and their audiences
- Showcase your negotiation skills and ability to build relationships with influencers
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Influencer Marketing, YouTube, Twitch, Social Media, Content Creation, Campaign Analysis, Negotiation Skills, Email Etiquette
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the marketing team. Applicants should be prepared for a thorough assessment of their skills and cultural fit.
🛠️ Tools & Technologies
- Social media platforms (YouTube, Twitch, etc.)
- Influencer marketing tools and platforms (e.g., Grin, Upfluence, AspireIQ)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The ideal candidate will be comfortable using various social media platforms and marketing tools, as well as learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Privacy by design
- Transparency and honesty
- Innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to learning new skills
Self-Assessment Questions:
- Do you share Surfshark's commitment to privacy and user protection?
- Are you comfortable working in a hybrid environment and balancing remote work with in-office collaboration?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working on diverse projects?
ASSUMPTION: Candidates who share Surfshark's commitment to privacy and user protection, are comfortable working in a hybrid environment, and thrive in a collaborative work environment will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple campaigns and relationships with influencers simultaneously
- Keeping up with the fast-paced and ever-changing influencer marketing landscape
- Balancing remote work with in-office collaboration effectively
- Adapting to a small company environment with a flat hierarchy and close-knit team
ASSUMPTION: The ideal candidate for this role will be able to overcome these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Influencer Marketing Coordinator, but with a specific focus on YouTube and Twitch
- Influencer Marketing Manager roles may vary depending on the company's size, industry, and target audience
- This role offers the opportunity to work on diverse campaigns and projects, gaining a well-rounded skill set in influencer marketing
ASSUMPTION: Applicants should research similar roles and compare the responsibilities, qualifications, and benefits to ensure this role is the best fit for their career goals and expectations.
📝 Sample Projects
- Managing a YouTube influencer campaign for a product launch
- Collaborating with a Twitch streamer to create sponsored content for an event
- Optimizing content for both YouTube and Twitch platforms to maximize engagement and reach
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects and campaigns may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- What are the most significant challenges facing the influencer marketing team currently, and how can this role help address them?
- How does Surfshark support the growth and development of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Surfshark ensure a positive work-life balance for its employees, particularly in a hybrid work environment?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work or projects that demonstrate your ability to manage influencer relationships and optimize content
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
