Influencer Marketing Specialist

📌 Core Information

🔹 Job Title: Influencer Marketing Specialist

🔹 Company: Digitain

🔹 Location: Yerevan, Armenia

🔹 Job Type: Full-time (On-site)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer marketing strategies to drive product awareness and increase traffic to casino games.
• Managing relationships with influencers, streamers, agencies, and affiliates across various regions and platforms.
• Designing and executing influencer campaigns tailored to product launches, promotions, and key marketing objectives.
• Collaborating with marketing and product teams to align influencer strategies with broader company initiatives.
• Analyzing campaign performance and optimizing strategies based on key metrics and market feedback.

ASSUMPTION: This role requires a strong understanding of the gaming industry, influencer marketing trends, and casino games. The ideal candidate will have experience working with influencers and streamers across multiple platforms and be proficient in relevant analytics and tracking tools.

📋 Key Responsibilities

✅ Develop and execute influencer marketing and streaming strategies to drive awareness and increase traffic to our casino games.

✅ Identify and build relationships with influencer and streaming agencies, streamers, gaming influencers, and affiliates across various regions.

✅ Design and execute influencer campaigns tailored to product launches, promotions, and key marketing objectives.

✅ Manage partnerships with influencers and streamers across platforms such as Twitch, YouTube, TikTok, Instagram, Twitter (X), and Discord.

✅ Negotiate contracts, deliverables, and performance KPIs to ensure optimal return on investment (ROI) from campaigns.

✅ Ensure all influencer and streamer content complies with gambling regulations and adheres to responsible gaming standards.

✅ Oversee content created by influencers and streamers, ensuring it’s authentic, engaging, and aligned with our brand.

✅ Support casino game promotions, tournaments, and special events through strategic influencer partnerships.

✅ Track and analyze campaign performance, optimizing based on key metrics such as reach, engagement, and CTRs.

✅ Create and manage campaign briefs for influencer and streamer collaborations.

✅ Continuously improve campaigns based on performance insights and market feedback.

✅ Collaborate with marketing and product teams to align influencer strategies with broader company initiatives.

✅ Explore opportunities for influencer collaborations and emerging platforms to keep our strategies fresh and innovative.

✅ Execute B2B-focused influencer strategies by working with industry voices to enhance brand trust and authority in the iGaming market.

✅ Manage budgets and optimize spending to maximize ROI across all campaigns.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be proactive, results-driven, and able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3+ years of experience in influencer marketing, affiliate marketing, or social media marketing, ideally within the iGaming, casino, or gaming industries.

Required Skills:

• Proficiency in English, Russian, and Armenian.
• Strong understanding of casino games, player behavior, and influencer marketing trends within the gaming space.
• Experience working with influencers and streamers across platforms like Twitch, YouTube, TikTok, and Instagram.
• Proficiency in influencer analytics and tracking tools (e.g., Upfluence, HypeAuditor, Lurkit, IQ Influencer).
• Ability to analyze performance data and optimize strategies to improve campaign outcomes.
• Strong communication, negotiation, and relationship-building skills.
• Familiarity with gambling regulations and responsible gaming policies.
• Knowledge of affiliate marketing, user-generated content (UGC), and influencer advertising.

Preferred Skills:

• Experience with marketing automation tools (e.g., Hootsuite, Buffer, Sprout Social).
• Fluency in additional languages.
• Experience working in the iGaming industry.

ASSUMPTION: While not explicitly stated, having experience in the iGaming industry or a strong understanding of casino games would be highly beneficial for this role. Additionally, proficiency in additional languages could be an asset for working with international influencers and streamers.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in the iGaming industry in Armenia, the estimated salary range for this position is AMD 1,200,000 - 1,800,000 per year (approximately USD 2,400 - 3,600).

Benefits:

• Health insurance
• Retirement plan
• On-site cafeteria
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. The work arrangement is on-site, but the company is open to remote work for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may also vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Digitain operates in the iGaming industry, focusing on providing cutting-edge software solutions for online, mobile, and land-based sectors. The company specializes in sportsbook software, iGaming platforms, live casino software, casino games aggregators, virtual sports, payment gateways, fast games, turnkey solutions, and API solutions.

Company Size: Digitain is a mid-sized company with 1,001-5,000 employees. This size allows for a structured work environment with opportunities for career growth and collaboration.

Founded: Digitain was founded in 1999 and has since established itself as an industry-leading iGaming software provider with a proven track record of excellence.

Company Description:

• Digitain prioritizes innovation, superior technology, and agile development methodologies.
• The company is committed to delivering creative, cost-effective, and customized solutions that precisely meet the unique needs of its partners.
• Digitain's industry recognition includes prestigious awards from International Gaming Awards, SiGMA Awards, SBC Awards, EGR B2B Awards, and more.

Company Specialties:

• Sportsbook Software
• iGaming Platform
• Live Casino Software
• Casino Games Aggregator
• Virtual Sports
• Payment Gateway
• Fast Games
• Turnkey Solution
• API Solution

Company Website: digitain.com

ASSUMPTION: Digitain's focus on innovation and customization makes it an attractive employer for candidates seeking a dynamic and creative work environment. The company's industry recognition and awards demonstrate its commitment to excellence and quality.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in influencer marketing, affiliate marketing, or social media marketing.

Reporting Structure: The Influencer Marketing Specialist will report directly to the Head of Marketing and work closely with the marketing and product teams.

Work Arrangement: The work arrangement is on-site, but the company is open to remote work for the right candidate. The role may require occasional travel to attend industry events or meet with influencers and streamers.

Growth Opportunities:

• As Digitain continues to grow, there may be opportunities for the Influencer Marketing Specialist to take on additional responsibilities or move into a management role.
• The company's focus on innovation and creativity may present opportunities for the candidate to explore new marketing channels or strategies.
• Working closely with the marketing and product teams may provide opportunities for the candidate to gain exposure to other aspects of the business.

ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance, the company's growth trajectory, and the candidate's interest in taking on additional responsibilities.

🌍 Location & Work Environment

Office Type: Digitain's office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): The company's headquarters is located at Admiral Isakov Ave., 15/3, Yerevan, 0082, AM, Armenia.

Geographic Context:

• Yerevan is the capital and largest city of Armenia, with a population of over 1 million people.
• The city is known for its rich history, cultural landmarks, and vibrant arts scene.
• Yerevan offers a relatively low cost of living compared to other European capitals, with affordable housing, dining, and entertainment options.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. The company is open to flexible work arrangements for the right candidate.

ASSUMPTION: The work environment at Digitain is likely to be dynamic, collaborative, and fast-paced, reflecting the company's focus on innovation and growth. The company's location in Yerevan may appeal to candidates who enjoy living in a historic, culturally rich city with a relatively low cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the Head of Marketing to discuss the candidate's experience, skills, and fit for the role.
• Final interview with the CEO or another senior leader to discuss the candidate's long-term career goals and cultural fit.

Key Assessment Areas:

• In-depth knowledge of influencer marketing trends and best practices.
• Strong analytical skills and ability to optimize campaign performance based on data insights.
• Excellent communication and negotiation skills, with a proven track record of building and maintaining relationships with influencers and streamers.
• Cultural fit with Digitain's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your past achievements in influencer marketing campaigns, with a focus on measurable results and ROI.
• Demonstrate your understanding of the iGaming industry and Digitain's business by researching the company and its competitors.
• Prepare thoughtful questions to ask the interviewer about the role, the team, or the company's growth plans.

ATS Keywords: Influencer Marketing, Social Media Marketing, Affiliate Marketing, Casino Games, Gaming Industry, Campaign Management, Performance Analysis, Relationship Management, Negotiation, Budget Management, Emerging Platforms

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on finding a candidate with a strong background in influencer marketing, excellent communication skills, and a solid understanding of the iGaming industry. The interview process may involve multiple rounds of interviews and assessments to ensure the candidate is a strong fit for the role and the company's culture.

🛠️ Tools & Technologies

• Upfluence
• HypeAuditor
• Lurkit
• IQ Influencer
• Hootsuite (preferred, but not required)
• Buffer (preferred, but not required)
• Sprout Social (preferred, but not required)

ASSUMPTION: The tools and technologies listed are commonly used in influencer marketing campaigns and may be required or preferred for this role. The candidate should have experience with at least some of these tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Superior Technology
• Agile Development Methodologies
• Customer Focus
• Collaboration
• Integrity
• Responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to new ideas and approaches

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have a proven track record of building and maintaining relationships with influencers and streamers?
• Are you open to learning and adapting to new tools and technologies as needed?
• Do you share Digitain's commitment to innovation, superior technology, and agile development methodologies?

ASSUMPTION: Digitain places a strong emphasis on cultural fit and values-driven hiring. Candidates who share the company's values and are a strong fit for the work environment are likely to be successful in this role.

⚠️ Potential Challenges

• Managing relationships with a large number of influencers and streamers across multiple platforms and regions.
• Keeping up with the latest influencer marketing trends and best practices in the rapidly evolving iGaming industry.
• Balancing the need for creativity and innovation with the need for data-driven decision-making and performance optimization.
• Ensuring compliance with gambling regulations and responsible gaming standards in all influencer and streamer content.
• Managing budgets and optimizing spending to maximize ROI across all campaigns.

ASSUMPTION: The potential challenges listed are common to influencer marketing roles in the iGaming industry. The ideal candidate will be proactive, results-driven, and able to manage multiple projects simultaneously to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Influencer Marketing Specialist will focus primarily on building and maintaining relationships with external partners rather than internal stakeholders.
• This role requires a strong understanding of the gaming industry, influencer marketing trends, and casino games, making it unique compared to similar roles in other industries.
• Career progression in this role may involve moving into a management position or taking on additional responsibilities as the company grows.

ASSUMPTION: The comparison points listed highlight the unique aspects of this role compared to similar roles in other industries. The ideal candidate will have experience in influencer marketing and a strong understanding of the gaming industry to succeed in this role.

📝 Sample Projects

• Developing and executing an influencer marketing campaign to launch a new casino game, including identifying and onboarding relevant influencers, creating campaign briefs, and optimizing performance based on data insights.
• Managing a team of influencer marketing specialists to execute multiple campaigns simultaneously, ensuring each campaign aligns with the company's overall marketing objectives and brand guidelines.
• Conducting market research to identify emerging influencer marketing trends and platforms, and developing strategies to leverage these trends to drive product awareness and player engagement.

ASSUMPTION: The sample projects listed are representative of the types of projects the Influencer Marketing Specialist may be responsible for in this role. The ideal candidate will have experience in influencer marketing and a proven track record of driving results through creative and strategic campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Digitain support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Digitain measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration with other departments or teams within the company?

ASSUMPTION: The key questions listed are designed to help the candidate better understand the role, the team, and the company's culture. Asking thoughtful questions during the interview demonstrates the candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Digitain careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on specific examples of your past achievements in influencer marketing campaigns.
• Prepare thoughtful questions to ask the interviewer about the role, the team, or the company's growth plans.
• If selected for an interview, be prepared to discuss your understanding of the iGaming industry, Digitain's business, and your fit for the role and the company's culture.
• Follow up with the interviewer within 24 hours after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.