Influencer Partnerships Manager

📌 Core Information

🔹 Job Title: Influencer Partnerships Manager

🔹 Company: Better Collective A/S

🔹 Location: New York, NY, USA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading creator partnerships across TikTok, YouTube, Twitch, and other platforms
• Driving brand visibility and affiliate sign-ups through thoughtful influencer campaigns
• Collaborating with a creative and sports-savvy team of marketers and strategists
• Enjoying competitive pay, full benefits, and a culture built on respect and curiosity

ASSUMPTION: This role requires a strong understanding of influencer marketing, sports culture, and the online betting world. Successful candidates will have experience in influencer marketing, affiliate programs, or creator partnerships and be comfortable leading conversations, negotiating contracts, and nurturing relationships.

📋 Key Responsibilities

✅ Build and manage influencer partnerships that support affiliate and brand goals

✅ Discover new creators across platforms and connect with them before they break out

✅ Negotiate, structure, and renew contracts with clear performance goals

✅ Develop thoughtful platform strategies to grow reach and tap into new audiences

✅ Monitor campaign results and improve based on clear data and insights

✅ Collaborate with product, content, and customer success teams to improve the creator experience

✅ Join in on virtual and in-person creator events to build stronger partnerships

ASSUMPTION: This role involves managing the full influencer cycle, from discovery and negotiation to execution and optimization. Successful candidates will be data-driven, strategic thinkers with strong communication skills and the ability to build long-term relationships.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3-5 years of experience in influencer marketing, affiliate programs, or creator partnerships

Required Skills:

• Proven experience in influencer marketing, affiliate programs, or creator partnerships
• Deep familiarity with sports culture and the online betting world
• Strong negotiation skills and ability to build relationships
• Knowledge of TikTok, YouTube, Twitch, Instagram, and other relevant platforms
• Data-driven decision-making skills

Preferred Skills:

• Existing relationships with creators in the sports or betting space
• Experience working with virtual and in-person events
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in influencer marketing, affiliate programs, or creator partnerships and a deep understanding of sports culture and the online betting world are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $72,000 - $90,000 per year (Based on industry standards for mid-level marketing roles in New York City)

Benefits:

• Competitive salary
• Full health benefits (medical, dental, vision)
• Life and disability insurance
• Paid parental leave and generous time off
• Career growth opportunities within a supportive company
• A team that values collaboration, open communication, and finding clarity together

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in New York City. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Better Collective operates in the technology, information, and media industry, focusing on digital sports media, sports betting media, and esports & gaming communities.

Company Size: Better Collective has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Better Collective was founded in 2004 and is headquartered in Copenhagen, Denmark, with additional offices worldwide.

Company Description:

• Better Collective is a digital sports media group operating a diversified portfolio of digital sports media, sports betting media, and esports & gaming communities.
• The company is on a mission to excite sports fans through engaging content and foster passionate communities worldwide.
• Better Collective covers a vast range of sports and has a sports audience of more than 450 million visits each month across its portfolio of national and international sports media brands.

Company Specialties:

• Digital sports media
• Sports betting media
• Esports & gaming communities

Company Website: http://www.bettercollective.com/

ASSUMPTION: Better Collective is a well-established company in the digital sports media industry, with a strong focus on engaging content and fostering passionate communities.

📊 Role Analysis

Career Level: This role is a mid-level position, suitable for candidates with 3-5 years of experience in influencer marketing, affiliate programs, or creator partnerships.

Reporting Structure: The Influencer Partnerships Manager will report directly to the Head of Influencer Marketing and collaborate with various teams, including product, content, and customer success.

Work Arrangement: This role is on-site, with a flexible work arrangement that allows for virtual and in-person creator events.

Growth Opportunities:

• Better Collective offers career growth opportunities within the company, allowing employees to develop their skills and advance their careers.
• The company's diverse portfolio of brands provides opportunities to work on various projects and gain exposure to different aspects of the business.
• Better Collective's supportive company culture encourages employees to take on new challenges and learn from one another.

ASSUMPTION: This role offers opportunities for career growth and development within Better Collective's diverse portfolio of brands and supportive company culture.

🌍 Location & Work Environment

Office Type: Better Collective's New York office is a collaborative and creative workspace that fosters open communication and finding clarity together.

Office Location(s): Better Collective's New York office is located at 90 Bartholomew Close, London, EC1A 7BN, GB.

Geographic Context:

• New York City is a major hub for the sports and entertainment industries, providing ample opportunities for networking and collaboration with creators and influencers.
• The city's diverse cultural scene offers a vibrant environment for sports fans and creators alike.
• New York City is home to several professional sports teams, including the New York Knicks, New York Yankees, and New York Giants, providing ample opportunities for local engagement and partnerships.

Work Schedule: The work schedule for this role is full-time, with a flexible arrangement that allows for virtual and in-person creator events.

ASSUMPTION: Better Collective's New York office provides a collaborative and creative work environment that fosters open communication and finding clarity together. The city's vibrant sports and entertainment scene offers ample opportunities for networking and collaboration with creators and influencers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Influencer Marketing

Key Assessment Areas:

• Influencer marketing experience and expertise
• Understanding of sports culture and the online betting world
• Negotiation skills and ability to build relationships
• Data-driven decision-making skills
• Cultural fit and alignment with Better Collective's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of influencer marketing, sports culture, and the online betting world in your application materials.
• Showcase your negotiation skills and ability to build relationships through specific examples or anecdotes.
• Prepare for behavioral interview questions that assess your problem-solving skills, communication skills, and cultural fit.

ATS Keywords: Influencer marketing, affiliate programs, creator partnerships, sports culture, online betting, negotiation, relationship building, data analysis, platform strategy, campaign monitoring, collaboration, event participation

ASSUMPTION: Better Collective's application process is designed to assess candidates' relevant experience, skills, and cultural fit for the Influencer Partnerships Manager role. Successful candidates will demonstrate a strong understanding of influencer marketing, sports culture, and the online betting world, as well as excellent negotiation skills and the ability to build relationships.

🛠️ Tools & Technologies

• Social media platforms (TikTok, YouTube, Twitch, Instagram, etc.)
• Influencer marketing and analytics tools (e.g., Grin, Upfluence, BrandSnob)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Successful candidates for the Influencer Partnerships Manager role will be comfortable using social media platforms, influencer marketing and analytics tools, project management and collaboration tools, and data analysis and visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and engaging content
• Collaboration and open communication
• Finding clarity together
• Respect and curiosity

Work Style:

• Creative and strategic thinking
• Data-driven decision-making
• Strong communication and negotiation skills
• Ability to build and maintain relationships

Self-Assessment Questions:

• Do you have a deep understanding of sports culture and the online betting world?
• Are you comfortable leading conversations, negotiating contracts, and nurturing relationships with creators and influencers?
• Do you thrive in a collaborative work environment that values open communication and finding clarity together?

ASSUMPTION: Successful candidates for the Influencer Partnerships Manager role will demonstrate a strong understanding of sports culture and the online betting world, excellent communication and negotiation skills, and a collaborative work style that aligns with Better Collective's company values.

⚠️ Potential Challenges

• Managing a large portfolio of influencer partnerships and campaigns simultaneously
• Navigating the dynamic and ever-changing landscape of social media platforms and influencer marketing trends
• Balancing the need for data-driven decision-making with the creative and unpredictable nature of influencer marketing
• Building and maintaining strong relationships with creators and influencers in a competitive and fast-paced environment

ASSUMPTION: Successful candidates for the Influencer Partnerships Manager role will be able to manage a large portfolio of influencer partnerships and campaigns, navigate the dynamic landscape of social media platforms and influencer marketing trends, balance data-driven decision-making with creativity, and build and maintain strong relationships with creators and influencers in a competitive and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to other influencer marketing or creator partnerships roles, but with a specific focus on the sports and online betting industries.
• Better Collective's mid-sized company environment offers opportunities for collaboration and growth that may not be available at larger or smaller organizations.
• This role offers career growth opportunities within Better Collective's diverse portfolio of brands and supportive company culture.

ASSUMPTION: This role is similar to other influencer marketing or creator partnerships roles, but with a specific focus on the sports and online betting industries. Better Collective's mid-sized company environment offers opportunities for collaboration and growth, and this role offers career growth opportunities within the company's diverse portfolio of brands and supportive company culture.

📝 Sample Projects

• Developing and executing a TikTok influencer campaign to drive brand visibility and affiliate sign-ups for a major sports event
• Negotiating and structuring a long-term partnership with a prominent YouTube creator to produce exclusive sports content for Better Collective's portfolio of brands
• Monitoring and optimizing a Twitch influencer campaign to maximize reach and engagement for a new sports betting product launch

ASSUMPTION: Successful candidates for the Influencer Partnerships Manager role will have experience developing and executing influencer marketing campaigns, negotiating and structuring influencer partnerships, and monitoring and optimizing influencer marketing campaigns to drive brand visibility and affiliate sign-ups.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the influencer marketing team?
• How does Better Collective support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Better Collective approach collaboration and open communication within the company?
• What are the most challenging aspects of working in influencer marketing, and how does Better Collective address these challenges?

ASSUMPTION: Successful candidates for the Influencer Partnerships Manager role will ask thoughtful and insightful questions about the team structure, company culture, role priorities, collaboration, and challenges in influencer marketing to demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral interview questions that assess your problem-solving skills, communication skills, and cultural fit.
• Research Better Collective's portfolio of brands and familiarize yourself with their content and offerings.
• Follow up with the Better Collective hiring team one week after submitting your application to confirm receipt and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.