Influencer Partnerships Manager

📌 Core Information

🔹 Job Title: Influencer Partnerships Manager

🔹 Company: Gen3 Marketing LLC

🔹 Location: Blue Bell, Pennsylvania, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Canada and US locations will be considered except for specific states)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer partnership strategies to support brand awareness, engagement, and lead generation goals.
• Recruiting, vetting, and managing relationships with influencers and thought leaders across platforms.
• Negotiating contracts, deliverables, and compensation structures with creators for both consumer-facing and business-focused campaigns.
• Collaborating with internal teams to amplify influencer content across key touchpoints.
• Tracking performance metrics and delivering regular reporting on ROI, engagement, conversions, and other KPIs.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple partnerships simultaneously. Experience in both B2C and B2B influencer marketing is preferred.

📋 Key Responsibilities

✅ Develop and execute influencer partnership strategies to support brand awareness, engagement, and lead generation goals.

✅ Source, vet, and recruit relevant influencers and thought leaders across platforms who align with brand values and campaign objectives.

✅ Build and manage relationships with influencers, subject matter experts, talent managers, and creator agencies.

✅ Negotiate contracts, deliverables, and compensation structures with creators for both consumer-facing and business-focused campaigns.

✅ Coordinate end-to-end campaign execution, ensuring messaging aligns with target audiences, including key business decision-makers.

✅ Monitor campaign performance and optimize strategies using data-driven insights.

✅ Collaborate with internal teams (creative, sales, paid media, eCommerce) to amplify influencer content across key touchpoints.

✅ Track performance metrics and deliver regular reporting on ROI, engagement, conversions, and other KPIs.

✅ Stay on top of influencer marketing trends, platform changes, and emerging industry voices.

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple partnerships simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years in influencer marketing or partnerships management, with a strong track record in both B2C and B2B campaigns; agency or multi-client experience preferred

Required Skills:

• Proficient in using influencer marketing platforms and analytics tools to track performance, evaluate ROI, and optimize campaign strategy
• Excellent written and verbal communication skills to build and maintain relationships with influencers, stakeholders, and clients across industries
• Proven ability to deliver measurable outcomes through influencer campaigns, including increased engagement, lead generation, or sales, especially in B2B settings
• Able to manage multiple partnerships simultaneously and troubleshoot challenges quickly to maintain smooth operations and high creator satisfaction

Preferred Skills:

• Familiarity with B2B influencer tactics, thought leadership amplification, LinkedIn creator partnerships, and cross-functional collaboration with sales and content teams

ASSUMPTION: Candidates with experience in both B2C and B2B influencer marketing and a strong track record of delivering measurable results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a mid-level influencer marketing role in the United States)

Benefits:

• Hybrid work (Remote work options available outside of head office locations)
• Flexible work hours
• Summer Fridays
• Insurance coverage with cost incentives
• Paid parental leave benefits
• Advancement opportunities
• Ongoing training and development opportunities
• Opportunities to travel
• 401K contribution matching plan after 6 months
• Company sponsored events

Working Hours: Full-time (40 hours per week, with flexible scheduling options)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level influencer marketing role in the United States. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Small to mid-sized company, offering a collaborative work environment with opportunities for growth)

Founded: 2007 (Established company with a strong reputation in the industry)

Company Description:

• Gen3 Marketing is the leading global performance marketing agency specializing in affiliate marketing.
• The company has a strong presence across the USA, Canada, and Europe, with a team of over 200 professionals spanning six continents.
• Gen3 is known for its industry-leading results and has been recognized as the most awarded performance marketing agency.

Company Specialties:

• Affiliate Marketing
• Pay Per Click Management
• Search Engine Optimization
• Paid Digital Media Management
• Social Media Management
• Digital PR and Outreach
• Amazon Advertising
• Premium Content Partner Management

Company Website: gen3marketing.com

ASSUMPTION: Gen3 Marketing is a well-established company with a strong reputation in the performance marketing industry. Its size and global presence offer opportunities for career growth and exposure to diverse clients and projects.

📊 Role Analysis

Career Level: Mid-level (This role offers opportunities for career advancement within the company)

Reporting Structure: Reports to the Director, Influencer Services (This role is part of the influencer services team and will work closely with other departments, such as creative, sales, paid media, and eCommerce)

Work Arrangement: Hybrid (This role offers a hybrid work arrangement, with remote work options available outside of head office locations)

Growth Opportunities:

• Advancement opportunities within the company
• Ongoing training and development opportunities
• Opportunities to work on diverse campaigns and collaborate with various teams

ASSUMPTION: This role offers opportunities for career growth and professional development within the company. Candidates should be proactive in seeking out learning opportunities and taking on new challenges.

🌍 Location & Work Environment

Office Type: Hybrid (The company offers a hybrid work environment, with remote work options available outside of head office locations)

Office Location(s): Blue Bell, Pennsylvania, United States (Remote work is available for candidates in Canada and most US states)

Geographic Context:

• The company's headquarters is located in Blue Bell, Pennsylvania, with additional offices in Santa Barbara, California.
• The remote work option allows candidates to work from various locations within Canada and most US states.
• The company has a strong global presence, with offices across the USA, Canada, and Europe.

Work Schedule: Full-time (40 hours per week, with flexible scheduling options)

ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to work remotely while still having the opportunity to collaborate with team members in person. The company's global presence provides opportunities for candidates to work on diverse campaigns and collaborate with team members from various locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Influencer marketing experience and expertise
• Communication skills and ability to build relationships
• Problem-solving skills and ability to manage multiple partnerships simultaneously
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of influencer marketing trends and your ability to stay up-to-date with industry developments.
• Showcase your ability to manage multiple partnerships simultaneously and deliver measurable results.

ATS Keywords: Influencer Marketing, Relationship Management, Negotiation, Campaign Execution, Performance Tracking, Data Analysis, Communication, Problem Solving, B2C Campaigns, B2B Campaigns, Analytics Tools, Content Amplification, Trend Awareness, Cross-Functional Collaboration, Lead Generation, Engagement

ASSUMPTION: The interview process for this role will focus on assessing the candidate's influencer marketing experience, communication skills, and ability to manage multiple partnerships simultaneously. Candidates should be prepared to discuss their relevant experience and provide examples of their past successes in influencer marketing campaigns.

🛠️ Tools & Technologies

• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Analytics tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's experience. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Results-driven
• Fun

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Proactive
• Creative

Self-Assessment Questions:

• Do you thrive in a collaborative work environment and enjoy working with diverse teams?
• Are you proactive in seeking out learning opportunities and taking on new challenges?
• Do you have a strong work ethic and a results-driven mindset?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you enjoy staying up-to-date with industry trends and developments?

ASSUMPTION: Candidates who are a strong cultural fit for this role will be collaborative, results-driven, adaptable, proactive, and creative. They will enjoy working in a fast-paced, dynamic environment and be passionate about staying up-to-date with industry trends and developments.

⚠️ Potential Challenges

• Managing multiple partnerships simultaneously and meeting tight deadlines
• Staying up-to-date with influencer marketing trends and platform changes
• Navigating the complexities of B2B influencer marketing and thought leadership amplification
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: The potential challenges in this role are primarily related to the fast-paced nature of the influencer marketing industry and the need to manage multiple partnerships simultaneously. Candidates should be comfortable working in a dynamic environment and be proactive in staying up-to-date with industry trends and developments.

📈 Similar Roles Comparison

• This role is similar to other influencer marketing manager positions but may have a stronger focus on B2B campaigns and thought leadership amplification.
• Influencer marketing is a rapidly evolving field, and candidates should be prepared to adapt to changes in the industry and platform trends.
• This role offers opportunities for career growth and advancement within the company, with the potential to take on more senior roles in the future.

ASSUMPTION: This role is similar to other influencer marketing manager positions but may have a stronger focus on B2B campaigns and thought leadership amplification. Candidates should be prepared to adapt to changes in the industry and platform trends and be proactive in seeking out learning opportunities and taking on new challenges.

📝 Sample Projects

• Developing and executing an influencer marketing campaign for a B2C brand, focusing on increasing brand awareness and engagement
• Managing a team of influencers for a B2B brand, with the goal of generating leads and driving sales
• Collaborating with cross-functional teams to amplify influencer content across key touchpoints, including social media, email marketing, and paid media channels

ASSUMPTION: The specific projects in this role may vary depending on the company's client base and the candidate's experience. Candidates should be prepared to work on diverse campaigns and collaborate with various teams to deliver measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the typical influencer marketing campaigns you work on, and how do you measure their success?
• How do you collaborate with cross-functional teams to amplify influencer content across key touchpoints?
• What strategies do you use to manage multiple partnerships simultaneously and maintain high creator satisfaction?
• How do you stay up-to-date with influencer marketing trends and platform changes?
• What opportunities are there for career growth and advancement within the company?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and their understanding of the company's goals and values. They should also be prepared to discuss their relevant experience and provide examples of their past successes in influencer marketing campaigns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your influencer marketing experience and expertise.
• Prepare examples of your past successes in influencer marketing campaigns, demonstrating your ability to deliver measurable results.
• If applicable, prepare a portfolio or examples of your work to showcase your creativity and strategic thinking.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.