📌 Core Information
🔹 Job Title: Influencer Relations Manager:in (w/m/d)
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining strong relationships with brand ambassadors and influencers
- Creating and negotiating offers, as well as managing contracts
- Planning, executing, and optimizing creator campaigns
- Monitoring KPIs and deriving insights for campaign optimization
- Collaborating cross-functionally with various teams for integrated campaigns
ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on relationship-building and negotiation skills.
📋 Key Responsibilities
✅ Serve as the main point of contact for brand ambassadors and influencers, building strong and long-term relationships
✅ Create and manage offers, and negotiate contracts until completion
✅ Network with international brands, agencies, and influencers, attending events and seeking new relevant partnerships
✅ Plan, execute, and optimize creator campaigns
✅ Monitor and analyze key performance indicators (ROAS, CAC, conversion rates), derive insights, and implement concrete measures
✅ Collaborate with cross-functional teams (Comms, Brand, Product, Paid Social) for integrated campaigns
✅ Test and scale new (social) platforms
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and relationships simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years of experience in influencer marketing with proven success in building growth-oriented campaigns
Required Skills:
- Proven negotiation skills and experience with cost-efficient deals
- Analytical thinking and KPI-oriented mindset
- Platform expertise: Instagram, TikTok, YouTube, Podcasts, with channel-specific campaign adaptation
- Network of relevant contacts (influencers and management)
- Fluent in German and English
Preferred Skills:
- Experience with cross-functional campaign management
- Knowledge of the German influencer market
ASSUMPTION: Candidates with experience in the renewable energy or sustainability sectors may have an advantage in understanding Enpal's mission and target audience.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for mid-level marketing roles in Berlin)
Benefits:
- Work in Germany's first green unicorn and actively contribute to the solar energy revolution
- Diverse and international team with over 65 nationalities
- Hybrid work model, combining remote work and office presence
- Modern office in Berlin-Friedrichshain with various amenities
- Onboarding program, regular team events, and a strong feedback culture
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Berlin. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Services for Renewable Energy
Company Size: 1,001-5,000 employees (mid-sized)
Founded: 2017
Company Description:
- Enpal is the market leader for solar panels in Europe and the largest competitive smart meter operator in Germany
- Enpal's technology, the Energy Trader with artificial intelligence, connects storage systems, charging stations, and heat pumps with the power exchange
- Enpal is leading the way in virtual power plant technology and aims to become the largest virtual power plant in Europe
Company Specialties:
- Renewable energy
- Photovoltaics
- Sales and business development
- Technology and software development
- Green energy and clean tech
Company Website: www.enpal.de
ASSUMPTION: Enpal's mission and focus on sustainability may attract candidates who are passionate about contributing to a greener future.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Influencer Marketing
Work Arrangement: Hybrid (combining on-site and remote work)
Growth Opportunities:
- Potential career progression to Senior Influencer Relations Manager or similar roles
- Broadening of responsibilities to include additional marketing channels or regions
- Opportunities to work on high-impact projects and contribute to Enpal's growth
ASSUMPTION: Enpal's rapid growth and expansion present numerous opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: Modern, amenity-rich office in Berlin-Friedrichshain
Office Location(s): Koppenstraße 8, Berlin, 10243, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The office is located in the trendy Friedrichshain district, close to public transportation and various amenities
- Berlin offers a high quality of life, with numerous cultural attractions, green spaces, and recreational activities
Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance, while the modern office space fosters collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Head of Influencer Marketing
Key Assessment Areas:
- Influencer marketing expertise and campaign management skills
- Negotiation skills and ability to build strong relationships
- Analytical thinking and data-driven decision-making
- Cultural fit and alignment with Enpal's mission and values
Application Tips:
- Highlight relevant experience and achievements in influencer marketing and campaign management
- Tailor your resume and cover letter to emphasize your negotiation skills and ability to build strong relationships
- Prepare examples of successful influencer campaigns you've managed and the results you achieved
- Research Enpal's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
ATS Keywords: Influencer marketing, campaign management, negotiation skills, relationship-building, KPI analysis, creator campaigns, cross-functional collaboration, social media platforms, German influencer market
ASSUMPTION: Enpal's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, YouTube, Podcasts
- Campaign management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Sustainability and innovation
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Hybrid work arrangement, combining on-site and remote work
- Strong focus on relationship-building and negotiation skills
- Data-driven decision-making and continuous optimization
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with brand ambassadors and influencers?
- Can you describe a successful influencer campaign you've managed, and how you optimized it based on data and insights?
- How do you balance creativity and analytical thinking in your approach to influencer marketing?
ASSUMPTION: Enpal values candidates who are passionate about sustainability, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and relationships simultaneously may require strong organizational skills
- Negotiating contracts and deals may involve complex discussions and compromises
- Keeping up with the latest trends and platforms in the rapidly evolving influencer marketing landscape
- Balancing the need for creativity and innovation with data-driven decision-making and optimization
ASSUMPTION: These challenges can be overcome through strong communication, time management, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on influencer marketing and creator campaigns
- Enpal's mission and focus on sustainability differentiate it from other companies in the industry
- Career progression opportunities may vary depending on the company's size and growth trajectory
ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing similar roles at different companies.
📝 Sample Projects
- Developing and executing a multi-platform influencer campaign to promote Enpal's solar panel and storage solutions
- Negotiating a long-term partnership with a prominent German influencer to serve as Enpal's brand ambassador
- Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, but actual projects may vary based on Enpal's priorities and market conditions.
❓ Key Questions to Ask During Interview
- How does Enpal's influencer marketing strategy align with its overall business objectives and mission?
- Can you describe the team structure and dynamics within the influencer marketing department?
- How does Enpal support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns at Enpal?
- How does Enpal foster a culture of collaboration and innovation within its teams?
ASSUMPTION: These questions are designed to provide insight into Enpal's culture, values, and approach to influencer marketing, helping candidates assess their fit and potential for growth within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Enpal job portal
- Tailor your resume and cover letter to highlight your negotiation skills, relationship-building abilities, and relevant experience in influencer marketing
- Prepare examples of successful influencer campaigns you've managed, emphasizing your data-driven approach and optimization strategies
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
