Influencer Relations Manager (m/f/d)

📌 Core Information

🔹 Job Title: Influencer Relations Manager (m/f/d)

🔹 Company: Audiencly GmbH

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Flexible working in the office/remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining strong relationships with influencers and content creators across various platforms.
• Identifying and onboarding new influencer talent that aligns with clients' brand objectives and values.
• Collaborating with internal teams to design and execute creative marketing campaigns that achieve client goals.
• Analyzing campaign performance metrics and providing insights and recommendations for optimization.
• Ensuring clear communication and alignment between influencers, clients, and internal teams to facilitate successful project execution.

ASSUMPTION: This role requires a strong understanding of social media platforms and the gaming industry, as well as excellent communication and negotiation skills.

📋 Key Responsibilities

✅ Develop and maintain strong relationships with influencers and content creators across platforms such as YouTube, Instagram, Twitch, and TikTok.

✅ Identify and onboard new influencer talent that aligns with our clients' brand objectives and values.

✅ Collaborate with internal teams to design and execute creative marketing campaigns that achieve client goals.

✅ Analyze campaign performance metrics and provide insights and recommendations for optimization.

✅ Ensure clear communication and alignment between influencers, clients, and internal teams to facilitate successful project execution.

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple projects and relationships effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Minimum of 2 years of experience in influencer marketing or social media management.

Required Skills:

• Excellent communication and negotiation skills with the ability to establish and maintain relationships with influencers.
• Proven track record of successfully executing influencer marketing campaigns and achieving measurable results.
• Strong understanding of social media platforms such as YouTube, Instagram, Twitch, and TikTok.

Preferred Skills:

• Fluency in English and German.
• Experience working with gaming brands or in the gaming industry.

ASSUMPTION: Candidates with experience in influencer marketing, social media management, or a related field are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Based on experience and industry standards for influencer marketing roles in Germany)

Benefits:

• Future-proof workplace in a growing industry
• Flexible working in the office/remote
• Freedom for creative and innovative ideas
• Coaching and further training offers
• Offers for mental well-being
• 29+ vacation days

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Audiencly GmbH operates in the advertising services industry, specializing in influencer marketing and social media marketing.

Company Size: Audiencly GmbH has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Audiencly GmbH was founded in 2018, making it a relatively young and dynamic company.

Company Description:

• Audiencly is a leading influencer marketing agency that connects brands with influencers and content creators worldwide.
• The company stands for optimized influencer marketing, offering comprehensive solutions from strategy development to execution and analysis.
• Audiencly works with a data-driven approach and customized campaigns to create authentic and impactful marketing campaigns.

Company Specialties:

• Influencer Marketing
• Social Media Marketing
• User Acquisition

Company Website: https://audiencly.com

ASSUMPTION: Audiencly GmbH is a growing company with a strong focus on innovation and creativity in the influencer marketing space.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in influencer marketing or social media management, seeking to advance their careers in a dynamic and growing industry.

Reporting Structure: The Influencer Relations Manager reports directly to the Head of Influencer Marketing and works closely with internal teams, including campaign management, creative, and analytics.

Work Arrangement: This role offers flexible working arrangements, with a hybrid model that combines office and remote work.

Growth Opportunities:

• As Audiencly GmbH continues to grow, there may be opportunities for career progression within the company.
• This role offers the chance to work with top brands and creators, providing valuable experience and networking opportunities.
• The dynamic nature of the influencer marketing industry presents continuous learning and growth prospects.

ASSUMPTION: Candidates who thrive in fast-paced environments and are eager to learn and grow will find this role particularly appealing.

🌍 Location & Work Environment

Office Type: Audiencly GmbH's headquarters is located in Düsseldorf, Germany, with additional offices in London, Hamburg, and Shenzhen.

Office Location(s): Duisburger Straße 44, Düsseldorf, 40477, DE

Geographic Context:

• Düsseldorf is the capital of the state of North Rhine-Westphalia and is known for its vibrant arts scene and fashion industry.
• The city is home to several major events, including the Düsseldorf Gallery Weekend and the Düsseldorf Fashion Week.
• Düsseldorf offers a high quality of life, with a well-developed infrastructure, numerous parks, and a diverse cultural scene.

Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours to accommodate team meetings and project deadlines.

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Communication and negotiation skills
• Understanding of social media platforms and influencer marketing
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the gaming industry and influencer marketing landscape.
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns that align with Audiencly's clients.

ATS Keywords: Influencer Marketing, Social Media Management, Communication Skills, Negotiation Skills, Campaign Performance Analysis, Relationship Building, Creative Marketing, Team Collaboration

ASSUMPTION: Audiencly GmbH uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms: YouTube, Instagram, Twitch, TikTok
• Project management tools: Asana, Trello, or similar
• Analytics tools: Google Analytics, social media analytics platforms
• Communication tools: Slack, Microsoft Teams, or similar

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Accountability
• Creativity
• Diversity
• Teamwork

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and analytical
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with a diverse range of stakeholders, including influencers, clients, and internal teams?
• Do you have a strong affinity for social media, gaming, and other trending industries?

ASSUMPTION: Candidates who align with Audiencly's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and relationships simultaneously may be challenging for some candidates.
• The fast-paced nature of the influencer marketing industry can be demanding and require adaptability.
• Candidates may need to work irregular hours to accommodate time zones and project deadlines.
• Competition for top influencer talent can be fierce, requiring strong negotiation and relationship-building skills.

ASSUMPTION: Candidates should be prepared to manage their time effectively, work collaboratively, and adapt to the dynamic nature of the influencer marketing industry.

📈 Similar Roles Comparison

• This role is similar to other influencer marketing or social media management positions, but with a focus on the gaming industry and a data-driven approach.
• Compared to other advertising services roles, this position requires a strong understanding of social media platforms and influencer relationships.
• Career progression in this role may lead to management or strategic positions within the company or the broader influencer marketing industry.

ASSUMPTION: Candidates should research similar roles and the gaming industry to better understand the unique aspects of this position.

📝 Sample Projects

• Developing and executing a influencer marketing campaign for a major gaming brand, including talent selection, negotiation, and campaign management.
• Analyzing campaign performance metrics and providing data-driven insights to optimize future campaigns.
• Building and maintaining strong relationships with top gaming influencers and content creators to secure exclusive partnerships and collaborations.

ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Influencer Relations Manager role at Audiencly GmbH.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Audiencly support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how is it supported in this role?
• How does Audiencly measure the success of its influencer marketing campaigns, and what KPIs are most important?
• What opportunities are there for collaboration and knowledge-sharing within the company?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful influencer marketing campaigns you've worked on or ideas for campaigns that align with Audiencly's clients.
• Follow up with the hiring manager after one week if you haven't heard back about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.