Insights & Operations: GTM Marketing

📌 Core Information

🔹 Job Title: Insights & Operations: GTM Marketing

🔹 Company: Gusto, Inc.

🔹 Location: San Francisco, CA & New York, NY

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site (2-3 days/week) & Hybrid

🚀 Job Overview

Key aspects of this role include:

• Strategic partnership with Head of Marketing to drive prioritization and streamline operations
• Management of high-priority Marketing initiatives and programs
• Cross-functional collaboration and prioritization with key stakeholders
• Process optimization and improvement
• Clear communication and content creation for the team

ASSUMPTION: This role requires a strong business acumen, strategic thinking, and the ability to manage multiple priorities and deadlines in a fast-paced environment.

📋 Key Responsibilities

✅ Provide high-level support to the Head of Marketing and their leadership team with day-to-day operations, project management, strategic planning, and budget management

✅ Own and manage a focused set of high-priority Marketing initiatives, collaborating with cross-functional teams

✅ Own and drive a clear prioritization process between Marketing and its key stakeholders, particularly Growth, Sales, RevOps, and Finance

✅ Craft clear and compelling communication materials for the team, including presentations, meeting agendas, and status updates

✅ Identify opportunities to improve team processes and workflows, driving greater efficiency and effectiveness

ASSUMPTION: This role requires strong organizational, communication, and problem-solving skills, as well as a deep empathy for small business customers.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 7-10 years of total experience in analytical, operating roles at high-growth startups, with 5-7 years in BizOps, consulting, CoS, or program management, preferably in a high-growth tech company

Required Skills:

• Strategic thinking and planning
• Project management methodologies and tools
• Excellent communication and interpersonal skills
• Ability to manage multiple priorities and deadlines simultaneously
• Strong problem-solving and analytical skills
• Deep empathy for small business customers
• Grit, hustle, and the ability to flex into problems at all altitudes

Preferred Skills:

• Marketing or marketing operations experience
• Proficiency in budget management
• Experience in strategic planning, including translating organizational strategy into actionable plans and establishing key performance indicators (KPIs) and OKRs

ASSUMPTION: While marketing experience is preferred, candidates with strong operational backgrounds and a willingness to learn the marketing landscape will also be considered.

💰 Compensation & Benefits

Salary Range: $152,000 - $210,000 per year (varies by location)

Benefits:

• Health Insurance
• 401(k)
• Expert HR
• Team Management Tools

Working Hours: Full-time, 40 hours per week, with approximately 2-3 days per week on-site (depending on role)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final offer amounts may vary based on candidate experience and expertise.

📌 Applicant Insights

🔍 Company Context

Industry: Gusto operates in the Software Development industry, focusing on HR tools, payroll, and benefits for small businesses

Company Size: Gusto has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration

Founded: 2011, as ZenPayroll, with a history of steady growth and success in the market

Company Description:

• Launched in 2011, Gusto serves more than 400,000 businesses nationwide
• Each year, Gusto processes tens of billions of dollars of payroll and provides employee benefits
• Gusto's platform automates and simplifies payroll, benefits, and HR, while providing expert support

Company Specialties:

• Compliance
• Payroll
• Human Resources
• Benefits

Company Website: https://gusto.com

ASSUMPTION: Gusto's focus on small businesses and commitment to providing modern HR tools, payroll, and benefits make it an attractive employer for candidates seeking to make a significant impact in the market.

📊 Role Analysis

Career Level: Mid- to Senior-level role, reporting directly to the Head of Marketing

Reporting Structure: This role is part of the Marketing leadership team and works closely with key stakeholders, including Growth, Sales, RevOps, and Finance

Work Arrangement: Hybrid, with approximately 2-3 days per week on-site (depending on role)

Growth Opportunities:

• Potential to grow into a leadership role within the Marketing organization
• Opportunities to work on high-impact initiatives and drive strategic change
• Exposure to various aspects of the business, fostering a well-rounded skillset

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Gusto's Marketing organization and overall success.

🌍 Location & Work Environment

Office Type: Gusto has physical office spaces in Denver, San Francisco, and New York City, with employees expected to work from the office approximately 2-3 days per week (or more depending on role)

Office Location(s): San Francisco, CA & New York, NY

Geographic Context:

• San Francisco: Known for its vibrant tech industry and diverse culture
• New York: A major hub for finance, media, and technology, offering ample networking opportunities

Work Schedule: Full-time, with flexible hours and the ability to work remotely on certain days

ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site or virtual interview with the Marketing leadership team
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving
• Communication and interpersonal skills
• Project management and organizational skills
• Alignment with Gusto's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Be prepared to discuss your approach to strategic planning, prioritization, and process optimization
• Demonstrate your passion for supporting small businesses and driving marketing success

ATS Keywords: Marketing Operations, Strategic Planning, Project Management, Cross-functional Collaboration, Prioritization, Process Optimization, Small Business Empathy

ASSUMPTION: Gusto's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, JIRA)
• Spreadsheet software (e.g., Google Sheets, Microsoft Excel)
• Presentation software (e.g., Google Slides, PowerPoint)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: While specific tools and technologies may vary, candidates should be comfortable using project management, communication, and collaboration software to manage initiatives and drive results.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Empowered team
• Inclusive
• Gusto is a place where you can be your authentic self and bring your whole self to work

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Agile and adaptable
• Gusto's work style encourages employees to take ownership, be proactive, and drive results

Self-Assessment Questions:

• How do you approach prioritization and decision-making in a fast-paced, dynamic environment?
• How do you balance the need for strategic thinking with the need for tactical execution?
• How do you foster a collaborative and inclusive work environment, ensuring that all voices are heard and valued?

ASSUMPTION: Gusto's culture values authenticity, collaboration, and a customer-centric mindset, seeking candidates who align with these principles and can thrive in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing the need for strategic thinking with the need for tactical execution
• Navigating a large, established organization with a focus on driving change and innovation
• Adapting to a hybrid work arrangement, balancing in-office collaboration with remote work

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development, allowing the right candidate to make a significant impact on Gusto's Marketing organization.

📈 Similar Roles Comparison

• This role differs from similar positions in its focus on strategic and operational support for the Marketing organization, rather than direct marketing execution or management
• Industry-specific context: Gusto's focus on small businesses sets it apart from other marketing roles, which may focus on enterprise-level or consumer-facing products
• Career path comparison: This role offers growth potential into leadership positions within the Marketing organization, with opportunities to drive strategic change and impact Gusto's overall success

ASSUMPTION: While this role may differ from other marketing positions, it offers unique opportunities for candidates seeking to drive strategic change and make a significant impact in the small business market.

📝 Sample Projects

• Developing and implementing a strategic prioritization framework for the Marketing organization
• Streamlining Marketing's budget management process to improve efficiency and accuracy
• Managing a high-priority initiative to launch a new product or feature, driving customer acquisition and growth

ASSUMPTION: These sample projects illustrate the strategic and operational nature of this role, focusing on driving results and fostering a high-performing Marketing organization.

❓ Key Questions to Ask During Interview

• How does this role support the overall goals and objectives of the Marketing organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Gusto foster a culture of collaboration and inclusivity, particularly in a hybrid work environment?
• What opportunities are there for growth and development within the Marketing organization and Gusto as a whole?
• How does Gusto measure the success of its Marketing initiatives, and how can this role contribute to driving those results?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to driving success for both yourself and Gusto's Marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for your interview by researching Gusto's mission, values, and recent initiatives
• Follow up with Gusto one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.