Insomniac - Marketing Campaign Specialist, Concerts

📌 Core Information

🔹 Job Title: Marketing Campaign Specialist, Concerts

🔹 Company: Insomniac Events

🔹 Location: Calabasas, CA, USA

🔹 Job Type: Full-Time

🔹 Category: Entertainment Providers

🔹 Date Posted: 2025-02-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and executing 360 marketing campaigns for branded shows and festivals
• Leading teams across digital advertising, social media, integrated technology, street marketing, etc.
• Analyzing marketing data to adapt strategies and ensure effective communication
• Collaborating with various teams and stakeholders to achieve marketing objectives
• Managing on-site marketing efforts for relevant events within assigned brands' portfolios

ASSUMPTION: This role requires a strong understanding of electronic music culture and a passion for marketing within the EDM space. Candidates should be highly motivated self-starters with excellent communication skills and the ability to manage multiple projects in a fast-paced environment.

📋 Key Responsibilities

✅ Specialize in creating and executing 360 marketing campaigns for designated branded shows and festivals

✅ Lead internal & external meetings as the main speaker conveying objectives & solutions

✅ Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data

✅ Stay on top of new trends and techniques to execute the best and most forward-thinking campaigns

✅ Ensure fluid and accurate communication across all relevant project stakeholders

✅ Facilitate third party marketing campaigns for your assigned projects

✅ Recommend process improvement initiatives pertaining to the overall marketing workflow

✅ Report on key statistics around audience growth and engagement

✅ Partner closely with in-house design and new media teams to develop marketing campaign assets

✅ Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets

✅ Own execution of on-site marketing efforts across media, social, street teams, etc for relevant events

✅ Obtain relevant approvals for marketing and social media assets

✅ Support in recruiting, hiring, training and onboarding various team members

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to multitask on fast-paced timelines. Candidates should be comfortable leading meetings and articulating their ideas clearly and effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years relevant working experience in marketing, and/or music

Required Skills:

• Exceptionally high attention to detail working in a fast-paced environment
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
• Articulate speaker who is affable & solution-oriented that is comfortable leading meetings
• Proven ability to lead and execute complex and high volume marketing campaigns
• Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
• Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
• Ability to systematically execute on tight deadlines
• Experience with marketing, Photoshop, HTML, Google Analytics preferred
• Adaptability to execute tasks off-hours at short notice if needed

Preferred Skills:

• Experience working in the music industry, specifically with electronic music
• Fluency in Spanish

ASSUMPTION: Candidates should have a strong passion for music and culture, as well as a love for marketing. They should be highly motivated self-starters with excellent communication skills and the ability to manage multiple projects in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: $69,200.00 - $80,000.00 USD per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Insomniac events and merchandise
• Opportunities for career growth and development

Working Hours: Full-time position with the possibility of working evenings, weekends, and holidays as required

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's education, training, and experience. Benefits are subject to change and may be subject to eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Insomniac Events is a leading producer of music festivals and events, specializing in electronic dance music (EDM) culture. They produce over 10,000 concerts, club nights, and festivals annually for seven million attendees across the globe.

Company Size: Insomniac Events has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Insomniac Events was founded in 1993 and has since grown to become one of the most innovative and immersive music festival and event producers in the world.

Company Description:

• Insomniac produces some of the most innovative, immersive music festivals and events in the world
• Enhanced by state-of-the-art lighting, pyrotechnics, and sound design, large-scale art installations, theatrical performers, and next-generation special effects
• Insomniac produces 10,000 concerts, club nights, and festivals for seven million attendees annually across the globe

Company Specialties:

• Music festival production
• Event marketing and promotion
• Artist management and booking
• Brand partnerships and sponsorships

Company Website: http://www.insomniac.com

ASSUMPTION: Insomniac Events is a dynamic and fast-paced work environment that values creativity, innovation, and collaboration. Candidates should be comfortable working in a high-energy atmosphere and be able to thrive in a constantly evolving industry.

📊 Role Analysis

Career Level: Mid-level marketing professional with opportunities for growth and development

Reporting Structure: This role reports directly to the Executive Producer and works closely with various marketing vertical leads, artists, and managers

Work Arrangement: Full-time, on-site position with the possibility of working evenings, weekends, and holidays as required

Growth Opportunities:

• Advancement within the marketing department
• Expansion into event production or artist management
• Opportunities to work on high-profile events and campaigns

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-profile events and campaigns, and advancement within the marketing department or expansion into other areas of the business.

🌍 Location & Work Environment

Office Type: Insomniac Events' headquarters is located in Calabasas, CA, with additional offices and event locations across the United States and internationally

Office Location(s): Calabasas, CA, USA

Geographic Context:

• Calabasas is located in the San Fernando Valley, approximately 30 miles northwest of downtown Los Angeles
• The area is known for its scenic beauty, with easy access to beaches, mountains, and other outdoor activities
• Calabasas offers a mix of urban and suburban living, with a variety of housing options and amenities

Work Schedule: Full-time position with the possibility of working evenings, weekends, and holidays as required

ASSUMPTION: The work environment at Insomniac Events is fast-paced and dynamic, with a strong focus on creativity, innovation, and collaboration. Candidates should be comfortable working in a high-energy atmosphere and be able to thrive in a constantly evolving industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Executive Producer
• Background check and offer extension

Key Assessment Areas:

• Marketing and campaign strategy
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and passion for electronic music
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and passion for electronic music
• Demonstrate your understanding of Insomniac Events' brand and values in your application materials
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Marketing, Campaign, Strategy, Data Analysis, Communication, Electronic Music, Insomniac, Branding, Events

ASSUMPTION: The interview process at Insomniac Events is designed to assess candidates' marketing and campaign strategy, data analysis and interpretation, communication and presentation skills, cultural fit, and passion for electronic music. Candidates should be prepared to discuss their past marketing campaigns and their outcomes in detail.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Google Analytics
• Adobe Creative Suite (Photoshop, Illustrator)
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in marketing automation platforms, social media management tools, Google Analytics, Adobe Creative Suite, Microsoft Office Suite, and project management tools. Candidates should be comfortable learning and utilizing new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Passion for music and culture
• Customer focus and fan experience
• Integrity and accountability

Work Style:

• Fast-paced and dynamic
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible
• Customer-focused and fan-centric

Self-Assessment Questions:

• Do you have a deep understanding of electronic music, artists, genres, culture, and Insomniac brands?
• Are you comfortable working in a fast-paced, high-energy environment?
• Do you have excellent communication skills and the ability to lead meetings and articulate your ideas clearly and effectively?
• Are you passionate about marketing and eager to learn and grow within the industry?

ASSUMPTION: Insomniac Events values creativity, innovation, collaboration, and passion for music and culture. Candidates should be comfortable working in a fast-paced, high-energy environment and be able to thrive in a constantly evolving industry.

⚠️ Potential Challenges

• Working evenings, weekends, and holidays as required for on-site event marketing efforts
• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in marketing strategies and tactics based on data analysis and industry trends
• Working in a dynamic and evolving industry with a constantly changing event calendar

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to multitask on fast-paced timelines. Candidates should be comfortable working in a high-energy atmosphere and be able to thrive in a constantly evolving industry.

📈 Similar Roles Comparison

• Marketing Manager, Concert Promoter - Responsible for planning and executing marketing campaigns for concert events, with a focus on ticket sales and fan engagement
• Event Marketing Specialist, Music Festival - Specializes in creating and executing marketing campaigns for music festivals, with a focus on brand awareness and ticket sales
• Brand Marketing Manager, Music Label - Oversees the marketing and promotion of music artists and their releases, with a focus on building and maintaining the artist's brand

ASSUMPTION: This role is similar to other marketing positions within the music industry, with a focus on creating and executing marketing campaigns for live events. However, this role is unique in its focus on electronic dance music culture and Insomniac Events' branded shows and festivals.

📝 Sample Projects

• Developing and executing a marketing campaign for a new branded show or festival, including digital advertising, social media, street marketing, and on-site activation
• Analyzing marketing data to optimize campaign performance and maximize ticket sales
• Collaborating with artists and managers to create branded content and marketing materials
• Managing third-party marketing campaigns and vendors to ensure brand consistency and quality

ASSUMPTION: This role offers a wide range of marketing projects and campaigns, with opportunities to work on high-profile events and collaborate with artists and managers. Candidates should be prepared to take on a variety of tasks and responsibilities, and be adaptable to changes in marketing strategies and tactics.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Insomniac Events?
• What opportunities are there for growth and development within the marketing department or other areas of the business?
• How does Insomniac Events support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to maintaining and enhancing that culture?

ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company culture with their own career goals and values. They should ask thoughtful questions about the company's marketing strategy, growth opportunities, and work-life balance policies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and passion for electronic music
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role
• Prepare for the interview by researching Insomniac Events' brand, values, and recent marketing campaigns

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.