π Core Information
πΉ Job Title: Instagram Shoutouts Media Buyer and Marketing Director
πΉ Company: Impact Clients
πΉ Location: United States (Remote)
πΉ Job Type: Full-Time
πΉ Category: Marketing & Advertising
πΉ Date Posted: May 26, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Remote (EST Hours)
π Job Overview
Key aspects of this role include:
- Scaling Richard Yu's personal brand using Instagram shoutouts and organic-style ad creatives
- Writing, buying, analyzing, and optimizing daily to drive lead generation
- Collaborating with a high-performance sales team
- Working in a fast-paced environment with daily feedback loops
ASSUMPTION: This role requires a high level of adaptability and a strong analytical mindset, as well as creativity in writing and the ability to learn new platforms quickly.
π Key Responsibilities
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Buying Instagram shoutouts from niche pages and negotiating deals
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Writing native-style posts, reels, and carousels designed to generate high-DM volume
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Tracking page performance daily, including DMs, follower growth, cost per lead, and quality of traffic
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Maintaining a master database of top-performing shoutout pages
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Writing or testing 1-2 new creatives every day, informed by performance metrics
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Working directly with the sales team to assess lead quality and adjust spend accordingly
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Iterating fast based on performance data and cutting what isn't working
ASSUMPTION: This role involves a significant amount of hands-on work and requires a strong focus on execution and performance optimization.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in media buying, with a focus on influencer or shoutout deals
Required Skills:
- Proficient in data analysis and performance tracking
- Strong creative writing skills, with the ability to write like the feed and sound like Richard Yu
- Highly organized and adaptable
- Clear communicator, able to coordinate with various teams without drama
- Experience working with high-ticket offer creators or digital brands
- Familiarity with high-performance sales teams (setters and closers)
Preferred Skills:
- Experience with Instagram shoutouts and organic-style ad creatives
- Fluency in additional languages (Spanish, Portuguese, etc.)
ASSUMPTION: Candidates with a strong analytical mindset and a proven track record in media buying will be most successful in this role, even if they haven't worked with Instagram shoutouts before.
π° Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and performance)
Benefits:
- Profit share bonuses based on performance and results
Working Hours: Full-time, with a focus on EST hours
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location, as well as industry standards for media buying and marketing director positions.
π Applicant Insights
π Company Context
Industry: Business Consulting and Services
Company Size: 11-50 employees (Small to Medium-sized Business)
Founded: 2022 (Relatively new, high-growth company)
Company Description:
- Impact Clients helps beginner and experienced entrepreneurs start or scale their digital product businesses
- The company's mission is to reform the education system
- Richard Yu, the founder, is an impact-driven entrepreneur who turned a $500 digital product into an 8-figure online education company
Company Specialties:
- Digital product creation and marketing
- High-ticket offers and sales strategies
- Online education and course creation
Company Website: Impact Clients
ASSUMPTION: Impact Clients is a high-growth, faith-driven, and service-oriented company with a strong focus on helping entrepreneurs succeed in the digital product space.
π Role Analysis
Career Level: Mid-level to senior, with the potential for growth
Reporting Structure: This role reports directly to Richard Yu, the founder of Impact Clients
Work Arrangement: Remote, with a focus on EST hours
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn from and collaborate with a high-performance sales team
- Chance to make a significant impact on the growth of a rapidly scaling brand
ASSUMPTION: This role offers significant growth potential for the right candidate, as the company is still in its early stages and looking to expand rapidly.
π Location & Work Environment
Office Type: Remote (100% remote work)
Office Location(s): United States (Remote)
Geographic Context:
- The United States has a large and diverse market for digital products and online education
- The remote work environment allows for flexibility and work-life balance
- The EST time zone focus ensures overlap with key stakeholders and team members
Work Schedule: Full-time, with a focus on EST hours
ASSUMPTION: The remote work environment and EST time zone focus allow for a high degree of flexibility and work-life balance, while still ensuring overlap with key stakeholders and team members.
πΌ Interview & Application Insights
Typical Process:
- Initial screening call to assess cultural fit and basic qualifications
- Performance-based assignment to demonstrate media buying and creative writing skills
- Final interview with Richard Yu, the founder of Impact Clients
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Creativity in writing and adaptability to new platforms
- Communication skills and ability to coordinate with various teams
- Alignment with the company's mission and values
Application Tips:
- Highlight your experience with media buying, influencer deals, and high-ticket offers
- Demonstrate your ability to write creatively and adapt to new platforms in your resume and cover letter
- Showcase your analytical skills and data-driven decision-making in your application materials
ATS Keywords: Media Buying, Marketing, Data Analysis, Creative Writing, Lead Generation, Performance Optimization, Negotiation, Social Media, Content Creation, Communication, Organization, Adaptability, Sales Collaboration, ROI Tracking, High-Ticket Offers, Short-Form Ad Creatives
ASSUMPTION: The application process for this role is likely to be highly competitive, as the company is looking for a strong cultural fit and proven performance in media buying and marketing.
π οΈ Tools & Technologies
- Instagram (for shoutouts and organic-style ad creatives)
- Spreadsheet software (for tracking performance and data analysis)
- Project management tools (for coordinating with the sales team)
ASSUMPTION: The tools and technologies required for this role are relatively straightforward and can be learned quickly by the right candidate.
π Cultural Fit Considerations
Company Values:
- Faith-driven and service-oriented
- High-growth and rapidly scaling
- Focused on helping entrepreneurs succeed in the digital product space
Work Style:
- Highly analytical and data-driven
- Execution-focused and performance-obsessed
- Collaborative and communicative, with a focus on coordinating with various teams
Self-Assessment Questions:
- Do you share the company's values and mission to reform the education system?
- Are you comfortable working in a fast-paced environment with daily feedback loops?
- Can you write creatively and adapt to new platforms quickly?
ASSUMPTION: Candidates who are a strong cultural fit for Impact Clients are likely to be faith-driven, service-oriented, and highly analytical, with a strong focus on execution and performance optimization.
β οΈ Potential Challenges
- The role requires a significant amount of hands-on work and may involve long hours during periods of high growth
- The company is still in its early stages and may experience growing pains as it scales
- The role may require working with a diverse range of stakeholders, including shoutout pages, setters, closers, and creatives
- The remote work environment may present challenges in terms of communication and coordination
ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to make a significant impact on the growth of a rapidly scaling brand and the chance to learn from and collaborate with a high-performance sales team.
π Similar Roles Comparison
- This role is similar to a media buying specialist or marketing manager, but with a focus on Instagram shoutouts and organic-style ad creatives
- Unlike traditional media buying roles, this role requires a high degree of creativity and adaptability, as well as a strong focus on performance optimization
- This role offers significant growth potential, as the company is still in its early stages and looking to expand rapidly
ASSUMPTION: Candidates who are successful in this role are likely to have experience in media buying and marketing, but may not have worked with Instagram shoutouts or organic-style ad creatives before. They should be highly analytical, creative, and adaptable, with a strong focus on performance optimization.
π Sample Projects
- Developing and executing a successful Instagram shoutout campaign to drive lead generation
- Writing and testing high-converting organic-style ad creatives to optimize performance
- Analyzing and optimizing media buying strategies based on performance data and feedback loops
ASSUMPTION: The sample projects for this role are likely to involve a high degree of creativity, adaptability, and performance optimization, as well as a strong focus on data-driven decision-making.
β Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does this role fit into the overall growth strategy for Impact Clients?
- What are the biggest challenges facing the company in the next 6-12 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process is a great way to demonstrate your interest in the role and your fit with the company's mission and values.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with media buying, influencer deals, and high-ticket offers in your resume and cover letter
- Demonstrate your ability to write creatively and adapt to new platforms in your application materials
- Showcase your analytical skills and data-driven decision-making in your application materials
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.