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Instagram Shoutouts Media Buyer and Marketing Director

Impact Clients
Full-time
Remote
Worldwide
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: Instagram Shoutouts Media Buyer and Marketing Director

πŸ”Ή Company: Impact Clients

πŸ”Ή Location: United States (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Advertising

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (EST Hours)

πŸš€ Job Overview

Key aspects of this role include:

  • Scaling Richard Yu's personal brand using Instagram shoutouts and organic-style ad creatives
  • Writing, buying, analyzing, and optimizing daily to drive lead generation
  • Collaborating with a high-performance sales team
  • Working in a fast-paced environment with daily feedback loops

ASSUMPTION: This role requires a high level of adaptability and a strong analytical mindset, as well as creativity in writing and the ability to learn new platforms quickly.

πŸ“‹ Key Responsibilities

βœ… Buying Instagram shoutouts from niche pages and negotiating deals

βœ… Writing native-style posts, reels, and carousels designed to generate high-DM volume

βœ… Tracking page performance daily, including DMs, follower growth, cost per lead, and quality of traffic

βœ… Maintaining a master database of top-performing shoutout pages

βœ… Writing or testing 1-2 new creatives every day, informed by performance metrics

βœ… Working directly with the sales team to assess lead quality and adjust spend accordingly

βœ… Iterating fast based on performance data and cutting what isn't working

ASSUMPTION: This role involves a significant amount of hands-on work and requires a strong focus on execution and performance optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in media buying, with a focus on influencer or shoutout deals

Required Skills:

  • Proficient in data analysis and performance tracking
  • Strong creative writing skills, with the ability to write like the feed and sound like Richard Yu
  • Highly organized and adaptable
  • Clear communicator, able to coordinate with various teams without drama
  • Experience working with high-ticket offer creators or digital brands
  • Familiarity with high-performance sales teams (setters and closers)

Preferred Skills:

  • Experience with Instagram shoutouts and organic-style ad creatives
  • Fluency in additional languages (Spanish, Portuguese, etc.)

ASSUMPTION: Candidates with a strong analytical mindset and a proven track record in media buying will be most successful in this role, even if they haven't worked with Instagram shoutouts before.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and performance)

Benefits:

  • Profit share bonuses based on performance and results

Working Hours: Full-time, with a focus on EST hours

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location, as well as industry standards for media buying and marketing director positions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Business Consulting and Services

Company Size: 11-50 employees (Small to Medium-sized Business)

Founded: 2022 (Relatively new, high-growth company)

Company Description:

  • Impact Clients helps beginner and experienced entrepreneurs start or scale their digital product businesses
  • The company's mission is to reform the education system
  • Richard Yu, the founder, is an impact-driven entrepreneur who turned a $500 digital product into an 8-figure online education company

Company Specialties:

  • Digital product creation and marketing
  • High-ticket offers and sales strategies
  • Online education and course creation

Company Website: Impact Clients

ASSUMPTION: Impact Clients is a high-growth, faith-driven, and service-oriented company with a strong focus on helping entrepreneurs succeed in the digital product space.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with the potential for growth

Reporting Structure: This role reports directly to Richard Yu, the founder of Impact Clients

Work Arrangement: Remote, with a focus on EST hours

Growth Opportunities:

  • Potential to grow into a leadership role as the company expands
  • Opportunities to learn from and collaborate with a high-performance sales team
  • Chance to make a significant impact on the growth of a rapidly scaling brand

ASSUMPTION: This role offers significant growth potential for the right candidate, as the company is still in its early stages and looking to expand rapidly.

🌍 Location & Work Environment

Office Type: Remote (100% remote work)

Office Location(s): United States (Remote)

Geographic Context:

  • The United States has a large and diverse market for digital products and online education
  • The remote work environment allows for flexibility and work-life balance
  • The EST time zone focus ensures overlap with key stakeholders and team members

Work Schedule: Full-time, with a focus on EST hours

ASSUMPTION: The remote work environment and EST time zone focus allow for a high degree of flexibility and work-life balance, while still ensuring overlap with key stakeholders and team members.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial screening call to assess cultural fit and basic qualifications
  • Performance-based assignment to demonstrate media buying and creative writing skills
  • Final interview with Richard Yu, the founder of Impact Clients

Key Assessment Areas:

  • Analytical skills and data-driven decision-making
  • Creativity in writing and adaptability to new platforms
  • Communication skills and ability to coordinate with various teams
  • Alignment with the company's mission and values

Application Tips:

  • Highlight your experience with media buying, influencer deals, and high-ticket offers
  • Demonstrate your ability to write creatively and adapt to new platforms in your resume and cover letter
  • Showcase your analytical skills and data-driven decision-making in your application materials

ATS Keywords: Media Buying, Marketing, Data Analysis, Creative Writing, Lead Generation, Performance Optimization, Negotiation, Social Media, Content Creation, Communication, Organization, Adaptability, Sales Collaboration, ROI Tracking, High-Ticket Offers, Short-Form Ad Creatives

ASSUMPTION: The application process for this role is likely to be highly competitive, as the company is looking for a strong cultural fit and proven performance in media buying and marketing.

πŸ› οΈ Tools & Technologies

  • Instagram (for shoutouts and organic-style ad creatives)
  • Spreadsheet software (for tracking performance and data analysis)
  • Project management tools (for coordinating with the sales team)

ASSUMPTION: The tools and technologies required for this role are relatively straightforward and can be learned quickly by the right candidate.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Faith-driven and service-oriented
  • High-growth and rapidly scaling
  • Focused on helping entrepreneurs succeed in the digital product space

Work Style:

  • Highly analytical and data-driven
  • Execution-focused and performance-obsessed
  • Collaborative and communicative, with a focus on coordinating with various teams

Self-Assessment Questions:

  • Do you share the company's values and mission to reform the education system?
  • Are you comfortable working in a fast-paced environment with daily feedback loops?
  • Can you write creatively and adapt to new platforms quickly?

ASSUMPTION: Candidates who are a strong cultural fit for Impact Clients are likely to be faith-driven, service-oriented, and highly analytical, with a strong focus on execution and performance optimization.

⚠️ Potential Challenges

  • The role requires a significant amount of hands-on work and may involve long hours during periods of high growth
  • The company is still in its early stages and may experience growing pains as it scales
  • The role may require working with a diverse range of stakeholders, including shoutout pages, setters, closers, and creatives
  • The remote work environment may present challenges in terms of communication and coordination

ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to make a significant impact on the growth of a rapidly scaling brand and the chance to learn from and collaborate with a high-performance sales team.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a media buying specialist or marketing manager, but with a focus on Instagram shoutouts and organic-style ad creatives
  • Unlike traditional media buying roles, this role requires a high degree of creativity and adaptability, as well as a strong focus on performance optimization
  • This role offers significant growth potential, as the company is still in its early stages and looking to expand rapidly

ASSUMPTION: Candidates who are successful in this role are likely to have experience in media buying and marketing, but may not have worked with Instagram shoutouts or organic-style ad creatives before. They should be highly analytical, creative, and adaptable, with a strong focus on performance optimization.

πŸ“ Sample Projects

  • Developing and executing a successful Instagram shoutout campaign to drive lead generation
  • Writing and testing high-converting organic-style ad creatives to optimize performance
  • Analyzing and optimizing media buying strategies based on performance data and feedback loops

ASSUMPTION: The sample projects for this role are likely to involve a high degree of creativity, adaptability, and performance optimization, as well as a strong focus on data-driven decision-making.

❓ Key Questions to Ask During Interview

  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?
  • How does this role fit into the overall growth strategy for Impact Clients?
  • What are the biggest challenges facing the company in the next 6-12 months, and how can this role help address them?
  • How does the company support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process is a great way to demonstrate your interest in the role and your fit with the company's mission and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Highlight your experience with media buying, influencer deals, and high-ticket offers in your resume and cover letter
  • Demonstrate your ability to write creatively and adapt to new platforms in your application materials
  • Showcase your analytical skills and data-driven decision-making in your application materials
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.