Instagram Shoutouts Media Buyer and Marketing Director

📌 Core Information

🔹 Job Title: Instagram Shoutouts Media Buyer and Marketing Director

🔹 Company: Impact Clients

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (EST Hours)

🚀 Job Overview

Key aspects of this role include:

• Scaling Richard Yu's personal brand using Instagram shoutouts and organic-style ad creatives
• Writing, buying, analyzing, and optimizing daily to drive lead generation
• Collaborating with a high-performance sales team
• Working in a fast-paced environment with daily feedback loops

ASSUMPTION: This role requires a high level of adaptability and a strong analytical mindset, as well as creativity in writing and the ability to learn new platforms quickly.

📋 Key Responsibilities

✅ Buying Instagram shoutouts from niche pages and negotiating deals

✅ Writing native-style posts, reels, and carousels designed to generate high-DM volume

✅ Tracking page performance daily, including DMs, follower growth, cost per lead, and quality of traffic

✅ Maintaining a master database of top-performing shoutout pages

✅ Writing or testing 1-2 new creatives every day, informed by performance metrics

✅ Working directly with the sales team to assess lead quality and adjust spend accordingly

✅ Iterating fast based on performance data and cutting what isn't working

ASSUMPTION: This role involves a significant amount of hands-on work and requires a strong focus on execution and performance optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in media buying, with a focus on influencer or shoutout deals

Required Skills:

• Proficient in data analysis and performance tracking
• Strong creative writing skills, with the ability to write like the feed and sound like Richard Yu
• Highly organized and adaptable
• Clear communicator, able to coordinate with various teams without drama
• Experience working with high-ticket offer creators or digital brands
• Familiarity with high-performance sales teams (setters and closers)

Preferred Skills:

• Experience with Instagram shoutouts and organic-style ad creatives
• Fluency in additional languages (Spanish, Portuguese, etc.)

ASSUMPTION: Candidates with a strong analytical mindset and a proven track record in media buying will be most successful in this role, even if they haven't worked with Instagram shoutouts before.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and performance)

Benefits:

• Profit share bonuses based on performance and results

Working Hours: Full-time, with a focus on EST hours

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location, as well as industry standards for media buying and marketing director positions.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 11-50 employees (Small to Medium-sized Business)

Founded: 2022 (Relatively new, high-growth company)

Company Description:

• Impact Clients helps beginner and experienced entrepreneurs start or scale their digital product businesses
• The company's mission is to reform the education system
• Richard Yu, the founder, is an impact-driven entrepreneur who turned a $500 digital product into an 8-figure online education company

Company Specialties:

• Digital product creation and marketing
• High-ticket offers and sales strategies
• Online education and course creation

Company Website: Impact Clients

ASSUMPTION: Impact Clients is a high-growth, faith-driven, and service-oriented company with a strong focus on helping entrepreneurs succeed in the digital product space.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth

Reporting Structure: This role reports directly to Richard Yu, the founder of Impact Clients

Work Arrangement: Remote, with a focus on EST hours

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn from and collaborate with a high-performance sales team
• Chance to make a significant impact on the growth of a rapidly scaling brand

ASSUMPTION: This role offers significant growth potential for the right candidate, as the company is still in its early stages and looking to expand rapidly.

🌍 Location & Work Environment

Office Type: Remote (100% remote work)

Office Location(s): United States (Remote)

Geographic Context:

• The United States has a large and diverse market for digital products and online education
• The remote work environment allows for flexibility and work-life balance
• The EST time zone focus ensures overlap with key stakeholders and team members

Work Schedule: Full-time, with a focus on EST hours

ASSUMPTION: The remote work environment and EST time zone focus allow for a high degree of flexibility and work-life balance, while still ensuring overlap with key stakeholders and team members.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to assess cultural fit and basic qualifications
• Performance-based assignment to demonstrate media buying and creative writing skills
• Final interview with Richard Yu, the founder of Impact Clients

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Creativity in writing and adaptability to new platforms
• Communication skills and ability to coordinate with various teams
• Alignment with the company's mission and values

Application Tips:

• Highlight your experience with media buying, influencer deals, and high-ticket offers
• Demonstrate your ability to write creatively and adapt to new platforms in your resume and cover letter
• Showcase your analytical skills and data-driven decision-making in your application materials

ATS Keywords: Media Buying, Marketing, Data Analysis, Creative Writing, Lead Generation, Performance Optimization, Negotiation, Social Media, Content Creation, Communication, Organization, Adaptability, Sales Collaboration, ROI Tracking, High-Ticket Offers, Short-Form Ad Creatives

ASSUMPTION: The application process for this role is likely to be highly competitive, as the company is looking for a strong cultural fit and proven performance in media buying and marketing.

🛠️ Tools & Technologies

• Instagram (for shoutouts and organic-style ad creatives)
• Spreadsheet software (for tracking performance and data analysis)
• Project management tools (for coordinating with the sales team)

ASSUMPTION: The tools and technologies required for this role are relatively straightforward and can be learned quickly by the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Faith-driven and service-oriented
• High-growth and rapidly scaling
• Focused on helping entrepreneurs succeed in the digital product space

Work Style:

• Highly analytical and data-driven
• Execution-focused and performance-obsessed
• Collaborative and communicative, with a focus on coordinating with various teams

Self-Assessment Questions:

• Do you share the company's values and mission to reform the education system?
• Are you comfortable working in a fast-paced environment with daily feedback loops?
• Can you write creatively and adapt to new platforms quickly?

ASSUMPTION: Candidates who are a strong cultural fit for Impact Clients are likely to be faith-driven, service-oriented, and highly analytical, with a strong focus on execution and performance optimization.

⚠️ Potential Challenges

• The role requires a significant amount of hands-on work and may involve long hours during periods of high growth
• The company is still in its early stages and may experience growing pains as it scales
• The role may require working with a diverse range of stakeholders, including shoutout pages, setters, closers, and creatives
• The remote work environment may present challenges in terms of communication and coordination

ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to make a significant impact on the growth of a rapidly scaling brand and the chance to learn from and collaborate with a high-performance sales team.

📈 Similar Roles Comparison

• This role is similar to a media buying specialist or marketing manager, but with a focus on Instagram shoutouts and organic-style ad creatives
• Unlike traditional media buying roles, this role requires a high degree of creativity and adaptability, as well as a strong focus on performance optimization
• This role offers significant growth potential, as the company is still in its early stages and looking to expand rapidly

ASSUMPTION: Candidates who are successful in this role are likely to have experience in media buying and marketing, but may not have worked with Instagram shoutouts or organic-style ad creatives before. They should be highly analytical, creative, and adaptable, with a strong focus on performance optimization.

📝 Sample Projects

• Developing and executing a successful Instagram shoutout campaign to drive lead generation
• Writing and testing high-converting organic-style ad creatives to optimize performance
• Analyzing and optimizing media buying strategies based on performance data and feedback loops

ASSUMPTION: The sample projects for this role are likely to involve a high degree of creativity, adaptability, and performance optimization, as well as a strong focus on data-driven decision-making.

❓ Key Questions to Ask During Interview

• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does this role fit into the overall growth strategy for Impact Clients?
• What are the biggest challenges facing the company in the next 6-12 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process is a great way to demonstrate your interest in the role and your fit with the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your experience with media buying, influencer deals, and high-ticket offers in your resume and cover letter
• Demonstrate your ability to write creatively and adapt to new platforms in your application materials
• Showcase your analytical skills and data-driven decision-making in your application materials
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.