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Instagram & TikTok Content Creator

Web Theoria Ltd
Full-time
On-site
Larnaca, LΓ‘rnaka, Cyprus
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Instagram & TikTok Content Creator

πŸ”Ή Company: Web Theoria Ltd

πŸ”Ή Location: Larnaca, Aradippou (Hybrid)

πŸ”Ή Job Type: Part-Time or Full-Time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: Hybrid (Office, Remote & On-Site)

πŸš€ Job Overview

Key aspects of this role include:

  • Creating and managing authentic daily content for Instagram and TikTok
  • Real-time content creation and multi-account management
  • Collaborating with internal teams to ensure content aligns with brand identity and marketing strategies
  • Working closely with external photographers and videographers to support content production

ASSUMPTION: This role requires a strong focus on Instagram and TikTok, with a hybrid work arrangement that combines office, remote, and on-site work.

πŸ“‹ Key Responsibilities

βœ… Real-Time Content Creation: Visit locations and capture engaging, everyday content directly from a smartphone. Content should feel natural and authentic, primarily shared as Instagram Stories, Reels, and TikTok videos.

βœ… On-Camera Presence: Be comfortable appearing in videos, speaking directly to the camera, and presenting products, services, or experiences when needed. This includes filming yourself or others and helping represent the brand with confidence and clarity.

βœ… Multi-Account Management: Manage and post content for multiple Instagram and TikTok accounts across individual, business, and client profiles.

βœ… Content Publishing: Edit and upload content directly from your phone to Instagram and TikTok, maintaining a consistent posting schedule.

βœ… Creative Development: Propose and develop ideas based on current trends, viral formats, and platform-specific best practices.

βœ… Platform Experience: Adapt content style and tone to each platform and profile, ensuring relevance and audience engagement.

βœ… Collaboration with Marketing, Copywriters & Social Team: Work closely with internal teams to ensure content aligns with brand identity, messaging, and overall marketing strategies.

βœ… Collaboration with Photo/Video Associates: Coordinate with external photographers and videographers to support content production when needed.

ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: A degree is not required. Web Theoria values creativity, experience, and initiative over formal education.

Experience: Entry-level (0-2 years) experience in content creation, social media management, or a related field is preferred but not required.

Required Skills:

  • Portfolio Required: A strong portfolio or examples of past work on Instagram and/or TikTok is essential. Applications without sample work will not be considered.
  • Comfortable On-Camera: Must be confident being filmed, speaking naturally on video, and presenting content when required.
  • Creative & Independent: Self-motivated and capable of generating fresh content ideas and executing them efficiently.
  • Technical Skills: Skilled in using smartphones for filming, editing, and publishing content. Familiarity with in-app editing tools is a plus.
  • Platform Knowledge: Deep understanding of Instagram (Stories & Reels) and TikTok content formats, trends, and audience behavior.
  • Languages: Fluent in both Greek and English (spoken & written).

Preferred Skills:

  • Experience with social media management tools
  • Familiarity with content creation software (e.g., Canva, Adobe Premiere Pro)

ASSUMPTION: This role requires a strong focus on Instagram and TikTok, with a hybrid work arrangement that combines office, remote, and on-site work.

πŸ’° Compensation & Benefits

Salary Range: The salary for this position is competitive and tailored based on experience and qualifications.

Benefits:

  • Training & Development: Ongoing support and training provided to ensure success in the role.
  • Comfortable Work Environment: Friendly, casual, and homey atmosphere.
  • Supportive Culture: Work within a collaborative and encouraging team.
  • Annual Leave: 22 days of paid annual leave.
  • Extra Leave: 1 additional day of annual leave selected by management.
  • Sick Leave: 2 days of paid sick leave per year.
  • Profit & Fund Programme: Eligible participation in company profit and fund initiatives.

Working Hours: This is a part-time or full-time position with flexible hours based on availability and fit.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level content creator roles in Cyprus.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Web Theoria is a technology, information, and internet company, specializing in web design, development, and digital marketing.

Company Size: Web Theoria is a small company with 11-50 employees, providing a close-knit and collaborative work environment.

Founded: Web Theoria was founded in 2007 and has been providing high-performance digital marketing solutions since then.

Company Description:

  • Web Theoria is a Cyprus-based web design agency, specialized in WordPress, providing High-Performance Digital Marketing Solutions since 2008.
  • The company specializes in WordPress web design and development, creating responsive, user-friendly, and visually appealing websites that meet clients' expectations and adhere to the latest industry standards.
  • Web Theoria's team of skilled professionals is committed to helping clients achieve online success by providing tailored marketing strategies that drive growth and maximize ROI.

Company Specialties:

  • Web Design & Development
  • Search Engine Optimization (SEO)
  • PPC Advertising
  • Content Marketing
  • Social Media Marketing
  • Digital Marketing Strategy

Company Website: webtheoria.com

ASSUMPTION: Web Theoria's focus on WordPress and digital marketing makes it an attractive option for candidates interested in web design, development, and marketing.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals looking to gain experience in content creation and social media management.

Reporting Structure: The Instagram & TikTok Content Creator will report directly to the Marketing Manager or a similar role within the company.

Work Arrangement: This is a hybrid role that combines office, remote, and on-site work, providing flexibility and a balance between structured work environments and independent content creation.

Growth Opportunities:

  • As Web Theoria continues to grow, there may be opportunities for the Content Creator to take on additional responsibilities or move into a more senior role within the marketing team.
  • The company values internal promotions and provides training and development opportunities to support employee growth.

ASSUMPTION: This role offers growth opportunities for the right candidate, with a focus on developing skills in content creation, social media management, and digital marketing.

🌍 Location & Work Environment

Office Type: Web Theoria's office is located in Larnaca, Cyprus, and provides a comfortable, casual, and homey atmosphere.

Office Location(s): Imittou 3 Street, Larnaca, 7101, CY

Geographic Context:

  • Larnaca is the third-largest city in Cyprus, with a population of approximately 84,000 people.
  • The city is known for its rich history, beautiful beaches, and vibrant cultural scene.
  • Larnaca is well-connected by public transportation, making it easy to commute to and from work.

Work Schedule: The work schedule for this role is flexible, with part-time and full-time options available depending on availability and fit.

ASSUMPTION: Larnaca's vibrant cultural scene and comfortable work environment make it an attractive location for candidates interested in content creation and digital marketing.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Applicants will be reviewed based on their portfolio and resume.
  • Shortlisted candidates will be invited for an interview to discuss their portfolio, experience, and fit for the role.
  • Successful candidates will be contacted to discuss the next steps in the onboarding process.

Key Assessment Areas:

  • Portfolio and past work on Instagram and/or TikTok
  • Communication skills and on-camera presence
  • Creativity and independent work style
  • Technical skills in filming, editing, and publishing content
  • Fluency in Greek and English

Application Tips:

  • Ensure your portfolio showcases your best work and demonstrates your creativity and technical skills.
  • Tailor your resume to highlight relevant experience and skills for this role.
  • Prepare examples of past content creation projects or campaigns to discuss during the interview.
  • Research Web Theoria's company values and be prepared to discuss how your skills and experience align with the company's mission and goals.

ATS Keywords: Instagram, TikTok, Content Creation, Social Media Management, On-Camera Presence, Editing, Portfolio, Greek, English

ASSUMPTION: Web Theoria's interview process focuses on assessing candidates' creativity, technical skills, and cultural fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Smartphones (iOS or Android) for filming, editing, and publishing content
  • In-app editing tools (e.g., Instagram's built-in editing tools, TikTok's in-app editing features)
  • Content creation software (e.g., Canva, Adobe Premiere Pro) - preferred but not required

ASSUMPTION: This role requires proficiency in using smartphones for content creation and familiarity with in-app editing tools. Experience with content creation software is a plus but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation: Web Theoria values creativity and encourages employees to think outside the box and push boundaries in their work.
  • Collaboration: The company fosters a collaborative work environment, encouraging employees to work together and support each other's growth and success.
  • Excellence: Web Theoria is committed to delivering high-quality work and exceeding client expectations in all aspects of its business.

Work Style:

  • Creative: This role requires a strong focus on creativity and the ability to generate fresh content ideas and execute them efficiently.
  • Independent: The Content Creator will be expected to work independently and manage their time effectively to meet deadlines and maintain a consistent posting schedule.
  • Collaborative: While this role requires independent work, the Content Creator will also be expected to collaborate with internal teams and external photographers and videographers to support content production.

Self-Assessment Questions:

  • Do you feel comfortable being filmed and presenting content on camera?
  • Are you able to generate fresh content ideas and execute them efficiently?
  • Do you thrive in a collaborative work environment and enjoy working with a team to achieve common goals?

ASSUMPTION: Web Theoria values candidates who are creative, independent, and collaborative, with a strong focus on innovation and excellence in their work.

⚠️ Potential Challenges

  • Managing multiple Instagram and TikTok accounts across individual, business, and client profiles may require strong organizational skills and attention to detail.
  • Working in a hybrid role may present challenges in balancing office, remote, and on-site work, requiring strong time management and communication skills.
  • Keeping up with current trends, viral formats, and platform-specific best practices may require continuous learning and adaptation.
  • Working in a small company may present fewer resources and support compared to larger organizations, requiring candidates to be proactive and self-sufficient in their work.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, continuous learning, and a proactive approach to work.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on Instagram and TikTok content creation and management, as well as its hybrid work arrangement.
  • In the digital marketing industry, this role is similar to Social Media Manager or Content Creator positions, with a focus on platform-specific content creation and management.
  • Career paths for this role may include progression into more senior marketing or content creation roles, with opportunities for specialization in specific platforms or industries.

ASSUMPTION: This role offers unique opportunities for candidates interested in content creation and social media management, with a focus on Instagram and TikTok and a hybrid work arrangement.

πŸ“ Sample Projects

  • Creating a series of Instagram Stories or Reels that showcase a product or service in a creative and engaging way
  • Developing a TikTok campaign that goes viral and generates significant engagement and reach
  • Managing the content calendar for multiple Instagram and TikTok accounts, ensuring a consistent posting schedule and relevant content for each platform and profile

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Instagram & TikTok Content Creator at Web Theoria.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy for the company, and how will my work contribute to its success?
  • What opportunities are there for growth and development within the marketing team, and how does the company support employee growth and success?
  • How does Web Theoria measure the success of its content creation and social media management efforts, and what key performance indicators (KPIs) will I be expected to track and report on?
  • What is the company culture like, and how does it support collaboration, innovation, and excellence in the work environment?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the opportunities for growth and success in this position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant experience and skills for this role, with a focus on content creation, social media management, and on-camera presence.
  • Prepare a portfolio or examples of past work on Instagram and/or TikTok, showcasing your creativity, technical skills, and ability to generate fresh content ideas.
  • Research Web Theoria's company values and be prepared to discuss how your skills and experience align with the company's mission and goals during the interview.
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.