📌 Core Information
🔹 Job Title: Institutional Client Marketing Associate
🔹 Company: Northern Trust
🔹 Location: Chicago, IL (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2-3 days per week in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to enhance relationships with institutional clients
- Managing marketing plans, creating targeted messaging, and analyzing campaign performance metrics
- Collaborating with cross-functional teams to ensure strategy alignment and effective campaign delivery
- Building and maintaining knowledge of competitive offerings, market trends, and industry developments
ASSUMPTION: This role requires a strong understanding of the institutional sales process and technical investments, as well as experience working in a fast-paced, results-driven environment.
📋 Key Responsibilities
✅ Implement marketing plans to achieve business, channel, and corporate objectives while managing brand and reputational risk
✅ Create targeted messaging, thought leadership, and social media outreach to support the business and build the brand
✅ Build and manage email campaigns in distribution platforms (i.e., Marketo, Poppulo) and coordinate dissemination across relevant platforms
✅ Maintain sales enablement and webpages targeting key institutional audiences, ensuring relevance and strategy alignment
✅ Lead internal communication and reporting to keep marketing and distribution partners up to date with marketing plans, campaign performance, and new sales enablement
✅ Track and analyze key performance metrics across channel marketing campaigns to identify areas of success and improvement; deliver insights and reporting to inform decision-making
✅ Contribute to strategic brainstorming sessions and support the development of innovative campaign ideas tailored to the AMRS institutional client base
✅ Assist in project planning, milestone tracking, and cross-functional coordination to ensure timely and efficient delivery of marketing initiatives
✅ Demonstrate initiative and creativity in independently recommending and implementing marketing solutions
✅ Develop and maintain broad knowledge of competitive offerings, market trends, and industry developments specific to the business area – specifically social media and digital marketing outlets
ASSUMPTION: This role may require direct interaction with committees and/or senior management, as well as carrying out complex activities with significant financial, client, and/or internal business impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: 3-5 years of experience in marketing, communications, or a related field, ideally within asset management or financial services
Required Skills:
- Proven experience managing or supporting cross-functional marketing projects from planning through execution, with a strong attention to timelines and detail
- Experience managing and optimizing content across professional social media platforms (e.g., LinkedIn), with a strong understanding of tone, timing, and audience engagement strategies
- Comfortable analyzing marketing data and campaign performance metrics to generate actionable insights and inform future strategy
- Strong understanding of the institutional sales process and technical investments
- Successful experience working in a fast-paced, results-driven environment, with a proven ability to think analytically and creatively
- Superior interpersonal skills – including the ability to work effectively in various team settings and influence senior partners is critical
- Results-driven, high-performing individual with excellent planning skills and attention to detail
- Able to facilitate discussions and reach decisions
Preferred Skills:
- Experience with Marketo or similar marketing automation platforms
- Familiarity with the asset management industry and investment products
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM systems (e.g., Salesforce) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $74,200 - $126,200 USD per year
Benefits:
- Retirement benefits (401k and pension)
- Health and welfare benefits (medical, dental, vision, spending accounts, and disability)
- Paid time off
- Parental and caregiver leave
- Life and accident insurance
- Voluntary and well-being benefits
- Discretionary bonus program that may include an equity component
Working Hours: Full-time (37.5 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is a good faith estimate and may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Investment Management
Company Size: 501-1,000 employees
Founded: 1889
Company Description:
- Northern Trust is a globally recognized, award-winning financial institution that has been in continuous operation since 1889
- Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to its enduring principles of service, expertise, and integrity
- With more than 22,000 partners serving over $10.5 trillion in assets, Northern Trust serves the world’s most sophisticated clients using leading technology and exceptional service
Company Specialties:
- Equity
- Fixed Income
- Alternatives
- Asset Allocation
- ESG
- and Investment Management
Company Website: northerntrust.com
ASSUMPTION: Northern Trust is a well-established company with a strong reputation in the investment management industry. Applicants can expect a structured and professional work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Head of Institutional Marketing for the Americas
Work Arrangement: Hybrid (2-3 days per week in office)
Growth Opportunities:
- Potential for career progression within the marketing department or broader organization
- Opportunities to work on high-impact projects and collaborate with senior leadership
- Chance to develop expertise in institutional client marketing and asset management
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and challenging environment, with the potential for significant growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 50 South LaSalle Street, Chicago, Illinois 60603, US
Geographic Context:
- Chicago is a major city with a diverse cultural scene, vibrant neighborhoods, and a strong job market
- The office is located in the heart of Chicago's financial district, offering easy access to public transportation and amenities
- Chicago experiences cold winters and warm summers, with moderate rainfall throughout the year
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be able to commute to the Chicago office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and communication skills
- Project management and organizational skills
- Analytical and problem-solving skills
- Cultural fit and alignment with Northern Trust's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and project management experience
- Demonstrate your understanding of the institutional sales process and asset management industry
- Prepare examples of successful marketing campaigns you've managed or contributed to
ATS Keywords: Institutional marketing, channel marketing, asset management, marketing strategy, campaign management, project management, data analysis, interpersonal skills, attention to detail, results-driven
ASSUMPTION: Applicants should focus on demonstrating their marketing and project management skills, as well as their understanding of the asset management industry and institutional sales process.
🛠️ Tools & Technologies
- Marketo
- Poppulo
- LinkedIn
- Microsoft Office Suite
- CRM systems (e.g., Salesforce)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not always required. Applicants should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Service
- Expertise
- Integrity
- Client-focused
- Collaborative
- Inclusive
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving objectives
- Adaptable and open to change
- Professional and respectful
Self-Assessment Questions:
- Do you have experience working in a fast-paced, results-driven environment?
- Are you comfortable analyzing marketing data and generating actionable insights?
- Do you have strong interpersonal skills and the ability to work effectively in various team settings?
- Are you familiar with the asset management industry and institutional sales process?
ASSUMPTION: Applicants should assess their fit with Northern Trust's values and work style, as well as their comfort with the required skills and responsibilities of the role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Developing and maintaining expertise in a rapidly evolving industry
- Commuting to the Chicago office as required for a hybrid work arrangement
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and commute to the office as needed for this role.
📈 Similar Roles Comparison
- This role is unique in its focus on institutional client marketing within the asset management industry
- Compared to other marketing roles, this position requires a strong understanding of the institutional sales process and technical investments
- Career progression in this role may lead to senior marketing positions within the asset management industry or broader financial services sector
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to promote a new investment product to institutional clients
- Analyzing campaign performance metrics and generating actionable insights to inform future strategy
- Collaborating with cross-functional teams to create thought leadership content and social media outreach
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing applicants with a better understanding of the day-to-day tasks and expectations.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the institutional marketing team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams and departments within Northern Trust?
- What opportunities are there for professional development and growth within the marketing department or broader organization?
- How does Northern Trust support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, while also gathering information to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and project management experience, as well as your understanding of the asset management industry and institutional sales process
- Prepare examples of successful marketing campaigns you've managed or contributed to
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
