📌 Core Information
🔹 Job Title: Institutional Client Marketing Associate, Asset Management
🔹 Company: Northern Trust
🔹 Location: New York, NY
🔹 Job Type: Hybrid
🔹 Category: Marketing, Asset Management
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to enhance relationships with institutional clients
- Creating targeted messaging and managing email campaigns to drive awareness of asset management capabilities
- Analyzing performance metrics to inform decision-making and improve marketing effectiveness
- Collaborating with cross-functional teams to ensure strategy alignment and timely delivery of marketing initiatives
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to effectively drive marketing efforts and build client relationships.
📋 Key Responsibilities
✅ Implement marketing plans to achieve business, channel, and corporate objectives while managing brand and reputational risk
✅ Create targeted messaging, thought leadership, and social media outreach to support business growth and build brand awareness
✅ Build and manage email campaigns in distribution platforms (Marketo, Poppulo) and coordinate dissemination across relevant platforms
✅ Maintain sales enablement and webpages targeting key institutional audiences, ensuring relevance and strategy alignment
✅ Lead internal communication and reporting to keep marketing and distribution partners up to date with marketing plans, campaign performance, and new sales enablement
✅ Track and analyze key performance metrics across channel marketing campaigns to identify areas of success and improvement
✅ Contribute to strategic brainstorming sessions and support the development of innovative campaign ideas tailored to the AMRS institutional client base
✅ Assist in project planning, milestone tracking, and cross-functional coordination to ensure timely and efficient delivery of marketing initiatives
✅ Demonstrate initiative and creativity in independently recommending and implementing marketing solutions
✅ Develop and maintain broad knowledge of competitive offerings, market trends, and industry developments specific to the business area
ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: 3-5 years of experience in marketing, communications, or a related field, ideally within asset management or financial services
Required Skills:
- Proven experience managing or supporting cross-functional marketing projects from planning through execution
- Strong attention to detail and ability to deliver high-quality work with minimal revision
- Excellent interpersonal skills and ability to work effectively in various team settings
- Strong analytical skills and ability to analyze marketing data and campaign performance metrics
- Proven experience working in a fast-paced, results-driven environment
- Strong understanding of the institutional sales process and technical investments
Preferred Skills:
- Experience with Marketo or similar email marketing platforms
- Familiarity with professional social media platforms (e.g., LinkedIn) and audience engagement strategies
- Knowledge of the asset management industry and market trends
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their marketing skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $85,330 - 145,130 USD per year
Benefits:
- Retirement benefits (401k and pension)
- Health and welfare benefits (medical, dental, vision, spending accounts, and disability)
- Paid time off
- Parental and caregiver leave
- Life and accident insurance
- Voluntary and well-being benefits
- Discretionary bonus program
Working Hours: Full-time, with a hybrid work arrangement (2-3 days in the office per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Northern Trust is a global financial services company specializing in asset management, wealth management, and banking services. The asset management division focuses on providing investment solutions to institutional clients, including pension funds, insurance companies, and sovereign wealth funds.
Company Size: Northern Trust has approximately 1,000 employees in the asset management division, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Northern Trust was founded in 1889 and has since grown into a globally recognized financial institution.
Company Description:
- Northern Trust Asset Management offers a wide range of investment strategies, including equity, fixed income, alternatives, asset allocation, and ESG-focused solutions
- The company is committed to helping investors navigate changing market environments and realize their long-term objectives
- Northern Trust Asset Management is dedicated to serving its investors and communities with integrity, respect, and transparency
Company Specialties:
- Equity investments
- Fixed income investments
- Alternatives investments
- Asset allocation strategies
- ESG investing
Company Website: https://www.northerntrust.com/global
ASSUMPTION: Northern Trust's extensive history and global presence provide a stable and reputable environment for employees, while its mid-sized asset management division offers a more personalized and collaborative work culture.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals seeking to advance their careers in the asset management industry.
Reporting Structure: The Institutional Client Marketing Associate reports to the Head of Institutional Marketing for the Americas and works closely with cross-functional teams, including sales, product, and distribution partners.
Work Arrangement: This role follows a hybrid work arrangement, with employees spending 2-3 days in the office and the remainder working remotely.
Growth Opportunities:
- Expanding marketing skills and knowledge of the asset management industry
- Gaining experience working with institutional clients and cross-functional teams
- Potential career progression into senior marketing roles or other areas of the business
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Northern Trust's New York office is a modern and collaborative workspace, fostering interaction and idea-sharing among employees.
Office Location(s): 390 Park Avenue, New York, NY 10022
Geographic Context:
- New York City is a major global financial hub, offering ample networking opportunities and access to industry events
- The office is located in Midtown Manhattan, providing easy access to public transportation and various amenities
- The city's vibrant culture and diverse neighborhoods offer a wide range of housing options and recreational activities
Work Schedule: The standard workweek is Monday through Friday, with core hours of 9:00 AM to 5:00 PM. However, the hybrid work arrangement provides flexibility for employees to work remotely on certain days.
ASSUMPTION: The hybrid work arrangement offers a balance between the structured office environment and the flexibility of remote work, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing skills and experience
- Understanding of the asset management industry and institutional client base
- Analytical skills and ability to interpret marketing data
- Interpersonal skills and ability to work effectively in a team environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the asset management industry and Northern Trust's investment strategies
- Prepare examples of successful marketing campaigns or projects you've led, emphasizing your ability to drive results and manage projects from planning through execution
ATS Keywords: Marketing, Asset Management, Institutional Clients, Campaign Management, Email Marketing, Social Media, Data Analysis, Cross-Functional Teams, Strategic Planning
ASSUMPTION: Northern Trust's application process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketo (email marketing platform)
- Poppulo (email marketing platform)
- LinkedIn (professional social media platform)
- Microsoft Office Suite (word processing, presentation, and data analysis tools)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
ASSUMPTION: Familiarity with these tools and platforms is beneficial but not always required, as Northern Trust provides training and support to help employees develop their skills.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and fairness
- Respect: Valuing diversity and inclusion, and treating all individuals with dignity and courtesy
- Collaboration: Working together to achieve common goals and drive success
Work Style:
- Dynamic and fast-paced work environment
- Strong emphasis on teamwork and collaboration
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a proven track record of driving marketing results and managing projects from planning through execution?
- Are you comfortable working in a dynamic and collaborative environment, and able to adapt to changing priorities and deadlines?
- Do you possess strong analytical skills and the ability to interpret marketing data to inform decision-making?
ASSUMPTION: Northern Trust values employees who demonstrate strong marketing skills, a collaborative work style, and a commitment to upholding the company's core values.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders, requiring strong organizational skills and prioritization
- Working in a fast-paced and dynamic environment, with the need to adapt to changing priorities and deadlines
- Analyzing marketing data and campaign performance metrics, requiring strong analytical skills and attention to detail
- Building and maintaining relationships with institutional clients, necessitating strong interpersonal skills and a deep understanding of their unique needs and preferences
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing roles in the asset management industry, this position offers a unique focus on institutional clients and the opportunity to drive strategic marketing initiatives tailored to their specific needs
- Northern Trust's mid-sized asset management division provides a more personalized and collaborative work environment compared to larger financial institutions
- This role offers potential career progression into senior marketing roles or other areas of the business, providing opportunities for professional growth and development
ASSUMPTION: This role offers a unique blend of strategic marketing, client relationship management, and data-driven decision-making, making it an attractive opportunity for mid-level marketing professionals seeking to advance their careers in the asset management industry.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new investment product to institutional clients
- Creating and managing a LinkedIn content strategy to enhance Northern Trust's brand awareness and thought leadership in the asset management industry
- Analyzing campaign performance metrics and optimizing marketing strategies to improve engagement and conversion rates
ASSUMPTION: These sample projects demonstrate the range of marketing responsibilities and the opportunity to drive meaningful results in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Institutional Marketing group?
- How does this role collaborate with other departments, such as Sales and Product, to ensure alignment and successful execution of marketing initiatives?
- What opportunities are available for professional growth and development within the Institutional Marketing group and the broader asset management division?
- How does Northern Trust support work-life balance for employees working in a hybrid arrangement?
- Can you provide an example of a successful marketing campaign led by the Institutional Client Marketing Associate and the key factors contributing to its success?
ASSUMPTION: Asking these questions will help you better understand the role, the team dynamics, and the opportunities for professional growth and development within Northern Trust's asset management division.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, emphasizing your ability to drive results and manage projects from planning through execution
- Prepare examples of successful marketing campaigns or projects you've led, demonstrating your ability to analyze data, develop strategic insights, and execute effective marketing initiatives
- Follow up with Northern Trust's HR Service Center at MyHRHelp@ntrs.com one week after submitting your application to confirm receipt and inquire about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
