Institutional Product Marketing Manager

📌 Core Information

🔹 Job Title: Institutional Product Marketing Manager

🔹 Company: Lido

🔹 Location: Remote (Global)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing institutional marketing strategies for stETH adoption
• Collaborating with cross-functional teams to create compelling marketing campaigns and sales enablement materials
• Conducting market analysis and competitive research to refine product positioning
• Managing event and campaign coordination, including strategy, messaging, promotion, and logistics
• Building relationships with institutional partners and service providers for successful co-marketing initiatives

ASSUMPTION: This role requires a strong understanding of institutional clients and the ability to translate complex technical products into compelling value propositions.

📋 Key Responsibilities

✅ Develop and implement institutional go-to-market (GTM) strategies for stETH products

✅ Serve as a trusted advisor to institutional and cross-functional teams, translating project goals into strategic marketing tactics

✅ Create clear and compelling messaging that addresses institutional pain points and requirements

✅ Manage all aspects of event and campaign coordination, including strategy, messaging, promotion, logistics, and budget tracking

✅ Create high-quality sales collateral, such as presentations, one-pagers, case studies, and competitive analyses

✅ Plan, execute, and measure integrated marketing campaigns targeting institutions across various channels

✅ Build and maintain relationships with institutional partners, protocols, and service providers for successful co-marketing initiatives

✅ Collaborate with product management, sales, and marketing teams to ensure institutional client needs are understood and addressed

✅ Conduct research on institutional trends, competitor strategies, and user needs to refine product positioning

✅ Monitor and analyze the performance of marketing and sales enablement initiatives, providing insights and recommendations for continuous improvement

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, project management, and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in product marketing with a focus on institutional clients, with at least 2 years in the blockchain industry

Required Skills:

• Proven track record in product marketing or sales enablement within the blockchain industry
• In-depth understanding of institutional client segments and their unique requirements in the staking and DeFi ecosystem
• Excellent written and verbal communication skills, with the ability to present to senior institutional stakeholders
• Strong analytical, strategic thinking, and problem-solving skills
• Proven negotiation, organization, and project management skills
• Ability to work effectively with internal and external clients in a dynamic and fast-paced environment
• Fluency in English

Preferred Skills:

• Traditional financial services (TradFi) marketing background with added knowledge in crypto, digital assets, and tech
• Experience working with sales teams to develop effective enablement resources that drive conversion
• Proven track record of managing events and marketing campaigns

ASSUMPTION: Candidates with a strong background in product marketing and a deep understanding of institutional clients will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (Based on 5-10 years of experience in the blockchain industry)

Benefits:

• Funding for education, including English and professional growth courses
• Equipment and co-working reimbursement capabilities
• Overseas conferences and community immersion opportunities
• Long-term incentives

Working Hours: Full-time (40 hours/week) with a flexible schedule

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in the blockchain industry with 5-10 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Lido operates in the blockchain and decentralized finance (DeFi) industry, focusing on liquid staking solutions for Ethereum

Company Size: Lido is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment

Founded: Lido was founded in 2020, with a mission to keep Ethereum staking simple, secure, and decentralized

Company Description:

• Lido is the leading liquid staking solution for Ethereum, enabling users to earn staking rewards while keeping their tokens liquid and usable across the DeFi ecosystem
• The company aims to make staking Ethereum simple, secure, and decentralized, with a focus on keeping user tokens safe and providing a seamless user experience
• Lido's staked ETH (stETH) token is a liquid derivative of staked ETH, allowing users to access staking rewards without locking up their tokens

Company Specialties:

• Ethereum

Company Website: https://lido.fi/

ASSUMPTION: Lido's focus on liquid staking solutions and its commitment to keeping Ethereum staking simple and secure make it an attractive employer for candidates interested in the DeFi space.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product, sales, and marketing

Work Arrangement: Remote (Solely), with a flexible schedule and opportunities for overseas conferences and community immersion

Growth Opportunities:

• As Lido continues to grow, there may be opportunities for the Institutional Product Marketing Manager to take on additional responsibilities or move into a leadership role
• The company's focus on innovation and continuous improvement provides opportunities for professional growth and learning

ASSUMPTION: This role offers significant growth potential as Lido continues to expand its presence in the institutional DeFi space.

🌍 Location & Work Environment

Office Type: Remote (Global)

Office Location(s): N/A (Remote work)

Geographic Context:

• Lido's remote work environment allows employees to work from anywhere in the world, providing flexibility and work-life balance
• The company's global presence enables collaboration with team members and clients from diverse backgrounds and time zones
• Lido's commitment to decentralization and inclusivity fosters a diverse and collaborative work environment

Work Schedule: Full-time (40 hours/week) with a flexible schedule, allowing for a healthy work-life balance

ASSUMPTION: Lido's remote work environment and flexible schedule make it an attractive employer for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Understanding of institutional clients and their unique requirements
• Ability to create compelling marketing content and campaigns
• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Project management and organizational skills

Application Tips:

• Highlight your experience with institutional clients and your understanding of their unique requirements
• Include examples of successful marketing campaigns or projects you've worked on, with a focus on institutional audiences
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Institutional Product Marketing, Institutional Clients, Blockchain, DeFi, Staking, Marketing Campaigns, Sales Enablement, Cross-Functional Collaboration, Market Analysis

ASSUMPTION: Lido's interview process is designed to assess candidates' skills and cultural fit, with a focus on their understanding of institutional clients and their ability to create effective marketing campaigns.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Lido uses a variety of tools and technologies to facilitate collaboration, project management, and marketing efforts. Candidates should be comfortable using these tools and technologies or be willing to learn them quickly.

👔 Cultural Fit Considerations

Company Values:

• Decentralization
• Inclusivity
• Simplicity
• Security
• Transparency

Work Style:

• Collaborative and dynamic
• Remote and flexible
• Focused on innovation and continuous improvement
• Committed to keeping user tokens safe and providing a seamless user experience

Self-Assessment Questions:

• Do you thrive in a remote, collaborative work environment?
• Are you comfortable working with a diverse range of team members and clients from different backgrounds and time zones?
• Do you share Lido's commitment to decentralization, inclusivity, and keeping user tokens safe?
• Are you able to work independently and manage your time effectively in a remote setting?

ASSUMPTION: Lido's company culture is characterized by its commitment to decentralization, inclusivity, and user-focused innovation. Candidates who share these values and are comfortable working in a remote, collaborative environment will be a good fit for the company.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the blockchain and DeFi industries may require candidates to adapt quickly to changes and new information
• The need to balance the demands of institutional clients with the company's commitment to decentralization and user-focused innovation may present challenges in prioritizing tasks and projects
• The remote work environment may require candidates to be self-motivated and able to manage their time effectively
• The need to stay current with market trends, competitive landscape, and regulatory developments affecting institutional DeFi adoption may require candidates to dedicate time to continuous learning and professional development

ASSUMPTION: While Lido offers a dynamic and flexible work environment, candidates should be prepared to adapt to changes and manage their time effectively to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on institutional clients and the unique requirements of the staking and DeFi ecosystem
• While the role involves marketing and sales enablement, it also requires a deep understanding of the technical aspects of staking and DeFi, as well as the ability to translate complex products into compelling value propositions
• This role offers significant growth potential as Lido continues to expand its presence in the institutional DeFi space, providing opportunities for candidates to take on additional responsibilities or move into leadership roles

ASSUMPTION: Candidates with experience in traditional marketing roles may find this position challenging due to its focus on the unique requirements of institutional clients in the staking and DeFi ecosystem. However, those with a strong background in product marketing and a deep understanding of institutional clients will be well-suited to this role.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new institutional-focused product offering, including messaging, positioning, and launch event planning
• Creating a comprehensive sales enablement package, including presentations, one-pagers, case studies, and competitive analyses, to support the institutional sales team's efforts
• Planning, executing, and measuring the performance of an integrated marketing campaign targeting institutional clients across various channels, including thought leadership content, institutional events, and webinars

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for this role. Candidates should be prepared to provide examples of their own work that demonstrate their ability to develop and execute successful marketing campaigns and sales enablement materials.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for expanding its presence in the institutional DeFi space, and how this role contributes to those plans?
• How does Lido support the professional growth and development of its employees, particularly in the marketing and sales enablement functions?
• Can you provide an example of a successful marketing campaign or sales enablement initiative that Lido has executed in the past, and how the Institutional Product Marketing Manager contributed to its success?
• How does Lido balance the demands of institutional clients with its commitment to decentralization and user-focused innovation?
• What are the key performance indicators (KPIs) used to measure the success of marketing and sales enablement initiatives, and how are they tracked and reported?

ASSUMPTION: These interview questions are designed to provide candidates with a deeper understanding of Lido's plans for growth, its commitment to employee development, and the key performance indicators used to measure the success of marketing and sales enablement initiatives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your experience with institutional clients and your understanding of their unique requirements
• Prepare questions to ask during the interview, demonstrating your interest in the role and the company
• If selected for an interview, be prepared to provide examples of your own work that demonstrate your ability to develop and execute successful marketing campaigns and sales enablement materials
• Follow up with the Lido HR team within one week of submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.