Institutional Relations and PR, Sr. Mgr

📌 Core Information

🔹 Job Title: Institutional Relations and PR, Sr. Mgr

🔹 Company: eBay

🔹 Location: Milan, Lombardy, Italy

🔹 Job Type: On-site, Full-time

🔹 Category: Public Relations, Communications

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Italy required)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a PR strategy to position eBay as a leader in fashion technology
• Building and nurturing media relationships to secure press coverage across industry and tech publications
• Cultivating strategic relationships with key stakeholders to shape eBay's reputation and influence policy discussions
• Serving as a company spokesperson at media events, interviews, and industry conferences
• Collaborating with internal teams to leverage partnerships for business objectives

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the fashion and technology industries to drive eBay's public relations efforts and enhance its brand credibility.

📋 Key Responsibilities

✅ Developing and implementing a PR strategy to position eBay as a leader in fashion technology

✅ Building and nurturing media relationships to secure press coverage across industry and tech publications

✅ Cultivating strategic relationships with key stakeholders, including government bodies, industry associations, and educational institutions

✅ Monitoring and analyzing legislative and regulatory developments to advocate for eBay's position through impactful communication materials

✅ Collaborating with agencies and the Content Manager to produce compelling press releases, thought leadership pieces, and media kits

✅ Serving as a company spokesperson at media events, interviews, and industry conferences

✅ Ensuring consistent brand messaging in media coverage aligned with eBay's vision

✅ Working with the marketing team to arrange speaking engagements and media appearances for executives and experts

✅ Identifying opportunities for industry recognition through awards and panel discussions

✅ Building a comprehensive database of media contacts and influencers for continuous engagement

✅ Fostering collaborations with fashion institutions for webinars, events, and research projects

✅ Identifying educational partnerships for training programs and collaborative projects showcasing eBay's impact on fashion technology

✅ Representing eBay at key industry events and trade shows

✅ Developing and executing crisis communication strategies to ensure effective messaging

ASSUMPTION: This role requires a proactive approach to building relationships, strong writing and communication skills, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field

Experience: 5-10 years of experience in public relations, communications, or partnership management within fashion, technology, or B2B SaaS industries

Required Skills:

• Proven success in building media relationships and securing industry coverage
• Strong writing and storytelling skills to build compelling narratives for media and business audiences
• Excellent project management skills to balance multiple initiatives and deadlines
• Outstanding communication, negotiation, and relationship-building abilities
• Extensive network within fashion and tech media, influencers, and industry leaders
• Familiarity with the fashion supply chain, digital product creation, and emerging technologies

Preferred Skills:

• Experience working with fashion industry stakeholders, with a focus on sustainability and circularity
• Expertise in regulatory and public affairs to influence policy

ASSUMPTION: Candidates with a strong background in public relations or communications within the fashion or technology sectors, along with proven success in building media relationships, are ideal for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI-estimated, based on industry standards for a Sr. Manager role in Milan)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts on eBay purchases
• Professional development opportunities

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:30 PM (with flexibility for event attendance and media appearances)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sr. Manager role in Milan. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: eBay operates in the competitive e-commerce and technology sectors, with a focus on connecting millions of sellers and buyers worldwide.

Company Size: eBay is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: eBay was founded in 1995 and has since grown into a global e-commerce leader, connecting millions of buyers and sellers across 190 markets.

Company Description:

• eBay is a global e-commerce platform that empowers millions of buyers and sellers worldwide
• The company connects enthusiasts and enables them to grow and thrive through its technology
• eBay is committed to creating economic opportunity for all and leaving a positive impact on communities and the planet

Company Specialties:

• e-commerce
• retail
• internet and technology

Company Website: https://www.ebayinc.com/

ASSUMPTION: eBay's large size and global presence offer candidates the opportunity to work on high-impact projects and collaborate with diverse teams. The company's commitment to sustainability and creating economic opportunity for all aligns with its mission to connect people and build communities.

📊 Role Analysis

Career Level: This role is a senior management position, requiring strategic thinking, leadership, and experience in public relations or communications.

Reporting Structure: The Institutional Relations and PR Sr. Mgr will report directly to the Head of Communications and work closely with various internal teams, including marketing, content, and legal.

Work Arrangement: This role is on-site, with a requirement to be based in Italy. Some flexibility may be available for remote work, depending on the specific needs of the role and the company's policies.

Growth Opportunities:

• Potential to advance to a director or vice president role within the communications department
• Opportunities to work on high-impause projects and collaborate with diverse teams across the organization
• Chance to gain experience in a global e-commerce leader and develop skills in strategic communications, stakeholder engagement, and crisis management

ASSUMPTION: This role offers a unique opportunity to drive eBay's public relations efforts and shape its reputation within the fashion and technology industries. Candidates with a strong background in public relations or communications and a passion for the fashion industry are well-suited for this role.

🌍 Location & Work Environment

Office Type: eBay's Milan office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2025 Hamilton Avenue, San Jose, CA 95125, US (headquarters); Milan, Lombardy, Italy (this role)

Geographic Context:

• Milan is the second-largest city in Italy and a major fashion and design hub
• The city offers a high quality of life, with rich cultural attractions, vibrant nightlife, and excellent dining options
• Milan is well-connected by public transportation, making it easy to commute to work

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:30 PM (with flexibility for event attendance and media appearances)

ASSUMPTION: Milan offers a dynamic and vibrant work environment, with a strong fashion industry presence and a high quality of life. Candidates should be comfortable working in a fast-paced, collaborative setting and be able to thrive in a multicultural environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Communications
• Background check and offer extension

Key Assessment Areas:

• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Media relations and stakeholder engagement experience
• Cultural fit and alignment with eBay's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past PR campaigns, media coverage, and stakeholder engagement efforts
• Research eBay's recent PR efforts and be prepared to discuss how you would build upon or improve them
• Demonstrate your passion for the fashion industry and eBay's mission

ATS Keywords: Public Relations, Communications, Partnership Management, Media Relations, Fashion Industry, Stakeholder Engagement, Crisis Communication, Content Creation, Event Management, Influencer Relations

ASSUMPTION: eBay's application process is designed to assess candidates' communication skills, strategic thinking, and cultural fit. Candidates should be prepared to provide specific examples of their past PR campaigns and media relations experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Media monitoring and analytics tools (e.g., Mention, Brand24)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with CRM, media monitoring, and project management tools. Candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Integrity
• One Team
• Innovation
• Execution

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and accountable
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about the fashion industry and committed to driving eBay's mission?
• Do you have strong communication skills and the ability to build and maintain relationships with key stakeholders?

ASSUMPTION: eBay values candidates who are customer-obsessed, integrity-driven, and committed to working collaboratively to achieve results. Candidates should be able to thrive in a fast-paced, dynamic environment and be open to feedback and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Building and maintaining relationships with key stakeholders in the fashion and technology industries
• Adapting to a fast-paced, dynamic work environment
• Working with a diverse, global team and navigating cultural differences

ASSUMPTION: This role presents unique challenges and opportunities for candidates with strong communication skills, strategic thinking, and the ability to thrive in a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• Unlike other PR roles, this position focuses specifically on the fashion industry and requires a deep understanding of its trends, stakeholders, and dynamics
• eBay's global presence and influence in the e-commerce sector offer candidates the opportunity to work on high-impact projects and collaborate with diverse teams
• This role offers a unique blend of strategic communications, stakeholder engagement, and crisis management responsibilities, providing a well-rounded experience for candidates

ASSUMPTION: This role offers a unique blend of strategic communications, stakeholder engagement, and crisis management responsibilities, providing a well-rounded experience for candidates with a strong background in public relations or communications and a passion for the fashion industry.

📝 Sample Projects

• Developing and executing a PR campaign to launch a new eBay fashion initiative, securing media coverage in industry and tech publications
• Building and maintaining relationships with key fashion industry stakeholders, such as designers, retailers, and influencers, to shape eBay's reputation and drive business growth
• Monitoring and analyzing legislative and regulatory developments in the fashion and technology sectors, advocating for eBay's position through impactful communication materials

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and results-driven nature of this role, requiring candidates to balance multiple initiatives and deadlines simultaneously.

❓ Key Questions to Ask During Interview

• How does this role fit into eBay's overall communications strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the fashion and technology industries, and how can this role help address them?
• How does eBay support the professional development and growth of its employees, particularly in the communications department?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does eBay foster a culture of innovation and collaboration, and what opportunities are there for cross-functional collaboration in this role?

ASSUMPTION: These interview questions are designed to assess candidates' strategic thinking, cultural fit, and understanding of eBay's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the eBay careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past PR campaigns, media coverage, and stakeholder engagement efforts
• Research eBay's recent PR efforts and be prepared to discuss how you would build upon or improve them
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.