Institutional Relations and PR, Sr. Mgr

📌 Core Information

🔹 Job Title: Institutional Relations and PR, Sr. Mgr

🔹 Company: eBay

🔹 Location: Milan, Lombardy, Italy

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading dynamic PR initiatives and forging impactful partnerships across the fashion industry and beyond
• Developing and implementing a PR strategy that enhances brand credibility and drives media coverage
• Building and nurturing media relationships to secure press coverage across industry and tech publications
• Cultivating strategic relationships with government bodies, industry associations, and key stakeholders
• Monitoring and analyzing legislative and regulatory developments, advocating for the company’s position

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a strong understanding of the fashion industry and its stakeholders.

📋 Key Responsibilities

✅ Develop and implement a PR strategy positioning the company as a leader in fashion technology

✅ Build and nurture media relationships to secure press coverage across industry and tech publications

✅ Cultivate strategic relationships with government bodies, industry associations, and key stakeholders to shape our reputation and influence policy discussions

✅ Monitor and analyze legislative and regulatory developments, advocating for the company’s position through impactful communication materials

✅ Collaborate with agencies and the Content Manager to produce compelling press releases, thought leadership pieces, and media kits

✅ Serve as a company spokesperson at media events, interviews, and industry conferences

✅ Ensure consistent brand messaging in media coverage aligned with our vision

✅ Work with the marketing team to arrange speaking engagements and media appearances for executives and experts

✅ Identify opportunities for industry recognition through awards and panel discussions

✅ Build a comprehensive database of media contacts and influencers for continuous engagement

✅ Foster collaborations with fashion institutions for webinars, events, and research projects

✅ Identify educational partnerships for training programs and collaborative projects showcasing our impact on fashion technology

✅ Collaborate with internal teams to leverage partnerships for business objectives

✅ Represent the company at key industry events and trade shows

✅ Develop and execute crisis communication strategies to ensure effective messaging

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field

Experience: A breadth of experience in public relations, communications, or partnership management within fashion, technology, or B2B SaaS industries

Required Skills:

• Proven success in building media relationships and securing industry coverage
• Experience working with fashion industry stakeholders, with a focus on sustainability and circularity
• Strong writing and storytelling skills to build compelling narratives for media and business audiences
• Excellent project management skills to balance multiple initiatives and deadlines
• Outstanding communication, negotiation, and relationship-building abilities
• Extensive network within fashion and tech media, influencers, and industry leaders

Preferred Skills:

• Familiarity with the fashion supply chain, digital product creation, and emerging technologies
• Expertise in regulatory and public affairs to influence policy

ASSUMPTION: Candidates with experience in the fashion industry and a strong understanding of its trends and stakeholders will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior manager role in Milan)

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Employee stock purchase plan
• Generous time off and flexible working arrangements
• Opportunities for professional development and career growth

Working Hours: Full-time, Monday to Friday, with occasional evening and weekend work as needed

ASSUMPTION: Salary and benefits may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: eBay is a global e-commerce leader, connecting millions of buyers and sellers in more than 190 markets around the world. The company is committed to pushing boundaries and reinventing the future of ecommerce for enthusiasts.

Company Size: eBay has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: eBay was founded in 1995 and is headquartered in San Jose, California.

Company Description:

• eBay is more than just a marketplace; it's a community of enthusiasts who connect, collect, and trade items of passion.
• The company empowers its customers by providing them with the opportunity to grow and thrive, no matter who they are or where they are in the world.
• eBay is committed to creating pathways to connect sellers and buyers, fostering economic opportunity for all.

Company Specialties:

• e-commerce
• retail
• internet
• and technology

Company Website: www.ebayinc.com

ASSUMPTION: eBay's large size and global presence provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Vice President of Communications and will work closely with cross-functional teams, including marketing, content, and legal.

Work Arrangement: This is an on-site role based in Milan, Italy. Occasional remote work may be possible, depending on business needs.

Growth Opportunities:

• Potential for career advancement within the communications department or other functions within eBay
• Opportunities to work on high-impact projects and initiatives that drive business growth
• Chance to gain experience in a dynamic and fast-paced environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: eBay's Milan office is a modern and collaborative workspace, fostering innovation and creativity.

Office Location(s): Milan, Italy

Geographic Context:

• Milan is the second-largest city in Italy and a major economic, cultural, and fashion hub.
• The city is home to numerous fashion houses, design firms, and industry events.
• Milan offers a high quality of life, with rich cultural attractions, vibrant nightlife, and excellent dining options.

Work Schedule: The work schedule is typically Monday to Friday, with occasional evening and weekend work as needed to support business objectives.

ASSUMPTION: Milan's vibrant fashion scene and central location make it an ideal base for this role, providing ample opportunities for networking and collaboration with industry stakeholders.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and cross-functional team members
• Final interview with the Vice President of Communications
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Communication and presentation skills
• Industry knowledge and understanding of fashion trends
• Relationship-building and networking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the fashion industry and eBay's business
• Showcase your ability to develop and execute strategic PR campaigns

ATS Keywords: Public Relations, Communications, Partnership Management, Media Relations, Fashion Industry, Strategic Planning, Crisis Communication, Stakeholder Engagement, Thought Leadership, Brand Messaging

ASSUMPTION: eBay's interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Media monitoring and analytics tools (e.g., Mention, Brand24)

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Inventive
• Empowered
• One Team
• Smart
• Humble

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and accountable

Self-Assessment Questions:

• How do you embody eBay's company values in your daily work?
• Describe a time when you had to manage multiple projects and deadlines. How did you prioritize and ensure success?
• How do you build and maintain strong relationships with key stakeholders, even in challenging situations?

ASSUMPTION: eBay values candidates who are passionate about their work, collaborative, and committed to driving business growth through innovative and strategic thinking.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Building and maintaining strong relationships with a diverse range of stakeholders
• Adapting to a fast-paced and dynamic work environment
• Navigating the complexities of the fashion industry and its regulatory landscape

ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a strategic mindset.

📈 Similar Roles Comparison

• This role is similar to a Senior PR Manager or Communications Manager position, but with a specific focus on the fashion industry and technology sector
• Unlike other PR roles, this position requires a deep understanding of the fashion industry and its trends, as well as experience working with fashion industry stakeholders
• Career progression in this role could lead to a Director or Vice President of Communications position within eBay or another organization

ASSUMPTION: Candidates with experience in fashion industry PR or communications roles will find this position particularly relevant and appealing.

📝 Sample Projects

• Developing and executing a PR campaign to launch a new fashion technology product or service
• Managing a crisis communication situation related to a high-profile fashion industry event or incident
• Building and maintaining strong relationships with key fashion industry influencers and media outlets to secure ongoing press coverage

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of building and maintaining strong relationships with key stakeholders.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as marketing and content, to drive business objectives?
• What are the most pressing challenges facing the fashion industry, and how can this role help address them?
• How does eBay support the professional development and career growth of its employees?
• What is the company's approach to work-life balance, and how is it supported within the organization?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, eBay's culture, and their long-term career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching eBay's business, the fashion industry, and the role's key responsibilities
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.