Insurance Marketing Manager (B2B)

📌 Core Information

🔹 Job Title: Insurance Marketing Manager (B2B)

🔹 Company: Nearmap

🔹 Location: Barangaroo, NSW, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Hybrid (office and remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing end-to-end market strategies to drive growth and revenue
• Fostering partnerships with enterprise squads and aligning marketing plans with business objectives
• Operating with an agile, results-driven approach
• Working in a dynamic, fast-paced environment with a focus on innovation and growth

ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and the ability to thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Serve as the primary interface with internal teams to collaboratively achieve national and regional marketing objectives across diverse markets

✅ Coordinate and execute integrated marketing strategies across various channels, testing different messages, platforms, and opportunities to drive engagement and lead generation

✅ Lead the development and execution of marketing programs from start to finish, driving cross-functional collaboration and ensuring projects align with internal processes and timelines

✅ Build and maintain strong relationships with sales and product teams, ensuring alignment and seamless execution of joint marketing efforts

✅ Guide both internal and external creative teams to conceptualize, create, and tactically execute localised campaigns that resonate with target audiences

✅ Manage marketing budgets effectively, demonstrating fiscal responsibility while delivering high-quality marketing assets and executing impactful activities

✅ Evaluate and report on the effectiveness of marketing programs, measuring their success against objectives and revenue modelling targets to ensure continuous improvement

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and performance analysis, requiring a well-rounded marketing professional.

🎯 Required Qualifications

Education: Bachelor's Degree in marketing, communications, business, or a related field

Experience: 5+ years of experience in B2B marketing, ideally in a SaaS environment, with a proven track record of building and reporting on successful sales marketing programs. Alternatively, strong B2C experience, especially in the insurance industry, with a desire to pivot to B2B marketing is also welcomed.

Required Skills:

• Expertise in multi-channel campaigns and ABM (Account-Based Marketing) initiatives
• Strong stakeholder management skills, with the ability to influence and collaborate across diverse teams
• Exceptional communication, interpersonal, planning, and project management abilities
• MarTech platform proficiency (e.g., Marketo, Salesforce, Adobe, 6Sense) and experience with project management software (e.g., Monday.com, Asana)

Preferred Skills:

• Experience working in mid to large matrix organisations

ASSUMPTION: Candidates with a strong background in B2B marketing or a relevant transferable skill set from B2C marketing, particularly in the insurance industry, are encouraged to apply.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Australia, the estimated salary range is AUD 120,000 - 160,000 per annum. This estimate takes into account the experience level, location, and the company's size.

Benefits:

• Additional 'YOU' Days (4 days off quarterly)
• Company sponsored volunteering days
• Generous parental leave policies
• Work from Overseas Policy
• Access to LinkedIn Learning
• Access to discounted Private Health Insurance plans
• Monthly wellbeing and technology allowance
• Annual flu vaccinations & Skin Checks
• Hybrid flexibility (work from home and office as needed)
• Snacks, drinks, and weekly catered lunches
• Showers available for anyone cycling to work or lunchtime gym-goers

Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 5:00 PM. Flexible work arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Nearmap operates in the technology, information, and internet industry, focusing on location intelligence, aerial imagery, and geospatial tools.

Company Size: Nearmap has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Nearmap was founded in 2009 and has since grown to become a market leader in its industry.

Company Description:

• Nearmap is a global technology company that provides high-resolution aerial imagery, city-scale 3D content, AI datasets, and integrated geospatial tools with wide-scale coverage across the USA, Canada, Australia, and New Zealand.
• The company is unique, innovative, and growing, with a strong focus on energy, spirit, and collaboration.
• Named as one of the world's 10 Most Innovative Companies of 2020 by Fast Company magazine, Nearmap is a leader in its field and offers exciting career opportunities.

Company Specialties:

• Aerial Imagery
• Location Intelligence
• Artificial Intelligence

Company Website: https://www.nearmap.com

ASSUMPTION: Nearmap's focus on innovation, growth, and collaboration makes it an attractive employer for marketing professionals seeking a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: The Insurance Marketing Manager will report directly to the Head of Industry Marketing and work closely with cross-functional teams, including sales, product, and creative teams.

Work Arrangement: This role offers a hybrid work arrangement, allowing for a combination of remote and on-site work.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into new markets or verticals as the company continues to grow
• Broadening of skills and experience through cross-functional projects and collaborations

ASSUMPTION: The Insurance Marketing Manager role offers a unique opportunity for candidates to make a significant impact on the company's growth and success while developing their careers in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Nearmap's headquarters is located in Barangaroo, NSW, Australia, offering a modern and collaborative work environment with state-of-the-art facilities.

Office Location(s): 100 Barangaroo Avenue, Barangaroo, NSW 2000, Australia

Geographic Context:

• Barangaroo is a vibrant, mixed-use precinct located on the western edge of Sydney's CBD, offering a range of dining, shopping, and entertainment options.
• The area is well-connected by public transportation, with easy access to buses, trains, and ferries.
• Barangaroo is known for its stunning harbor views, lush green spaces, and commitment to sustainability.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexible work arrangements available for hybrid roles.

ASSUMPTION: Nearmap's office location in Barangaroo offers employees a dynamic and engaging work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and other team members
• Case study or presentation task
• Final interview with the Head of Industry Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Cross-functional collaboration and stakeholder management
• Campaign execution and project management
• Performance analysis and reporting
• Cultural fit and alignment with Nearmap's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Nearmap's business and the Insurance Marketing Manager role
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research Nearmap's company culture and values to ensure a strong cultural fit

ATS Keywords: B2B marketing, SaaS, insurance, marketing strategy, campaign execution, project management, stakeholder management, ABM, MarTech, hybrid work arrangement

ASSUMPTION: Nearmap's interview process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Adobe
• 6Sense
• Monday.com
• Asana

ASSUMPTION: The Insurance Marketing Manager will be expected to have proficiency in MarTech platforms and project management tools to effectively execute marketing campaigns and manage projects.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Agile and results-driven
• Dynamic and fast-paced
• Collaborative and inclusive
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you approach strategic planning and execution in a fast-paced, dynamic environment?
• Can you provide an example of a successful cross-functional collaboration project you've led or contributed to?
• How do you ensure the alignment of marketing initiatives with business objectives and revenue modelling targets?

ASSUMPTION: Nearmap's culture is innovative, collaborative, and focused on continuous learning and improvement, with a strong emphasis on customer-centricity and accountability.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the fast-paced nature of the role and the company's growth
• Adapting to a hybrid work arrangement and maintaining productivity and engagement
• Navigating a mid-sized company structure and building effective relationships across teams

ASSUMPTION: The Insurance Marketing Manager role presents unique challenges that require a proactive, adaptable, and strategic mindset to succeed.

📈 Similar Roles Comparison

• Unlike traditional B2C marketing roles, this position focuses on B2B marketing strategies and requires a strong understanding of enterprise sales processes and account-based marketing (ABM) initiatives.
• Compared to other B2B marketing roles, this position offers a unique opportunity to work in a dynamic, growing technology company with a strong focus on innovation and customer-centricity.
• Career progression in this role may involve expanding into new markets or verticals, taking on more strategic responsibilities, or moving into a management position within the marketing department.

ASSUMPTION: The Insurance Marketing Manager role offers a unique blend of strategic planning, tactical execution, and performance analysis, with a focus on driving growth and revenue through targeted marketing initiatives.

📝 Sample Projects

• Developing and executing a comprehensive ABM strategy to target enterprise insurance clients
• Collaborating with sales and product teams to create targeted content and campaigns that drive engagement and lead generation
• Managing a marketing budget and allocating resources effectively to maximize ROI and achieve revenue modelling targets

ASSUMPTION: The Insurance Marketing Manager will be involved in a wide range of projects, from strategic planning and execution to tactical campaign management and performance analysis.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies for the insurance vertical and how this role will contribute to their evolution?
• How does Nearmap support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nearmap measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing, SaaS experience, and insurance industry knowledge
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research Nearmap's company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.