📌 Core Information
🔹 Job Title: Insurance Marketing Manager (B2B)
🔹 Company: Nearmap
🔹 Location: Barangaroo, NSW, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact marketing strategies for the insurance vertical
- Collaborating with sales, product, and customer teams to build partnerships and create effective marketing programs
- Working as the insurance marketing champion within a cross-functional industry squad
- Managing marketing budgets and demonstrating fiscal responsibility
ASSUMPTION: This role requires a strategic, agile, and results-driven mindset, with a focus on driving pipeline growth and achieving squad goals.
📋 Key Responsibilities
✅ Develop and execute end-to-end marketing programs, including digital campaigns, events, and ABM initiatives, to drive demand and achieve pipeline goals
✅ Build strong aligned relationships with sales and product teams, and provide direction to internal and external creative resources
✅ Manage marketing budgets and evaluate the impact of marketing programs in achieving their stated objectives
✅ Present at quarterly business reviews on marketing activity and performance
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and presentation skills to influence senior stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of B2B marketing experience, ideally in an enterprise or SaaS environment
Required Skills:
- Proven track record in developing and executing end-to-end marketing programs
- Strong experience in collaborating with sales and product teams
- Hands-on experience managing budgets and marketing resources effectively
- Ability to analyse marketing performance, interpret data-driven insights, and optimize campaigns
- Excellent communication and presentation skills
- Familiarity with marketing automation, CRM tools, and digital analytics
Preferred Skills:
- Industry expertise in insurance or experience marketing to highly regulated industries
- Experience working with external creative agencies and vendors
- Fluency in MarTech platforms (SFDC, Canva, 6Sense, Looker)
ASSUMPTION: Candidates with experience in the insurance industry or marketing to highly regulated industries may have a competitive advantage.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$160,000 per annum (based on experience and industry standards for a Marketing Manager role in Australia)
Benefits:
- Additional YOU Days (4 per quarter)
- Company sponsored volunteering days
- Generous parental leave policies
- Work from Overseas Policy
- Access to LinkedIn Learning
- Access to discounted Private Health Insurance plans
- Monthly wellbeing and technology allowance
- Annual flu vaccinations and skin checks
- Hybrid flexibility (no set or mandatory days in the office)
- Nearmap subscription
- Snacks, drinks, and weekly catered lunches
- Showers available for anyone cycling to work or lunchtime gym-goers
Working Hours: Full-time (40 hours per week), with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Australia. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 201-500 employees (Mid-size company, offering a mix of startup agility and enterprise resources)
Founded: 2009 (Nearmap has over a decade of experience in the location intelligence and geospatial technology sector)
Company Description:
- Nearmap is a global technology company that provides easy, instant access to high-resolution aerial imagery, city-scale 3D content, AI datasets, and integrated geospatial tools
- The company operates in the USA, Canada, Australia, and New Zealand, serving various industries, including insurance
- Nearmap is known for its innovative approach to location content, visual analytics, and software as a service (SaaS) solutions
Company Specialties:
- Aerial Imagery
- Location Intelligence
- Artificial Intelligence
Company Website: https://www.nearmap.com
ASSUMPTION: Nearmap's focus on innovation and technology makes it an attractive employer for marketing professionals seeking a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and progression within the company
Reporting Structure: This role reports directly to the Head of Marketing, ANZ, and works closely with cross-functional industry squads, sales, product, and customer teams
Work Arrangement: Hybrid (on-site with flexible working arrangements)
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding industry expertise and specializing in the insurance vertical
- Gaining experience in a global technology company and working with international teams
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on the company's success in the insurance vertical.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Barangaroo, NSW, Australia
Office Location(s): Level 4, Tower One, 100 Barangaroo Avenue, Barangaroo, NSW 2000, AU
Geographic Context:
- Barangaroo is a vibrant, mixed-use precinct located on the western edge of Sydney's CBD, offering a range of dining, shopping, and entertainment options
- The office is conveniently located near public transportation, with easy access to buses, trains, and ferries
- Barangaroo is known for its stunning harbor views and pedestrian-friendly streets
Work Schedule: Standard business hours, with flexible working arrangements and the option to work from home or other Nearmap offices
ASSUMPTION: The office location and work environment provide a modern, collaborative space that fosters creativity and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Head of Marketing, ANZ
Key Assessment Areas:
- Marketing strategy and campaign development
- Budget management and fiscal responsibility
- Communication and presentation skills
- Industry knowledge and understanding of the insurance vertical
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and industry-specific skills
- Prepare examples of successful marketing campaigns you've executed, focusing on results and impact
- Research Nearmap's products and services, and be ready to discuss how your marketing expertise can drive growth in the insurance vertical
ATS Keywords: B2B marketing, enterprise marketing, SaaS marketing, insurance industry expertise, digital campaigns, event management, account-based marketing, sales collaboration, budget management, marketing performance analysis, creative agency collaboration, communication skills, presentation skills, marketing automation, CRM tools, data-driven insights
ASSUMPTION: Nearmap's application process is designed to assess candidates' marketing skills, industry knowledge, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM tools (e.g., Salesforce)
- Digital analytics tools (e.g., Google Analytics)
- MarTech platforms (e.g., SFDC, Canva, 6Sense, Looker)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required, as Nearmap provides training and support to help employees develop their skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Agile and adaptable
- Data-driven and results-focused
- Collaborative and team-oriented
- Innovative and creative
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in marketing?
- Can you provide an example of a time when you had to adapt your marketing strategy to meet changing business needs or market conditions?
- How do you approach working with cross-functional teams and stakeholders to develop and execute marketing programs?
ASSUMPTION: Nearmap values candidates who align with their company values and work style, and who can demonstrate a strong cultural fit with the organization.
⚠️ Potential Challenges
- Managing marketing budgets and demonstrating fiscal responsibility in a fast-paced, dynamic environment
- Balancing the need for strategic, long-term marketing initiatives with the demands of short-term, tactical campaigns
- Collaborating effectively with global teams across different time zones
- Adapting to changes in the market and business priorities
ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and results-driven approach to marketing.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on the insurance vertical, requiring industry-specific knowledge and expertise
- As a mid-size company, Nearmap offers a mix of startup agility and enterprise resources, providing opportunities for growth and development
- This role offers the chance to work with a global technology company, gaining experience in international marketing and collaborating with diverse teams
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring a strategic and adaptable approach.
📝 Sample Projects
- Developing and executing a targeted digital campaign to drive insurance industry awareness and engagement with Nearmap's products and services
- Collaborating with the sales team to create and deliver a successful industry-specific event, driving pipeline growth and strengthening customer relationships
- Analyzing marketing performance data to optimize campaigns and maximize ROI, demonstrating a data-driven approach to marketing
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, highlighting the opportunity to make a significant impact on the company's success in the insurance vertical.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and growth plans for the insurance vertical?
- What are the key priorities for this role in the first 90 days?
- How does Nearmap support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the insurance vertical, and how can marketing play a role in addressing them?
- How does Nearmap measure the success of its marketing programs, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions demonstrates a strategic and proactive approach to the role, showing your interest in the company's success and your commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant marketing experience and industry-specific skills
- Prepare examples of successful marketing campaigns you've executed, focusing on results and impact
- Research Nearmap's products and services, and be ready to discuss how your marketing expertise can drive growth in the insurance vertical
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
