📌 Core Information
🔹 Job Title: International Pop Marketing Manager
🔹 Company: Universal Music Group
🔹 Location: Seoul, Republic of Korea
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans for international releases
- Collaborating with creative, media, and digital teams for innovative IMC campaigns
- Identifying key social platforms and staying updated on trends
- Working closely with internal, local, and overseas partners
- Organizing and executing in-market promotions
ASSUMPTION: This role requires a strategic mindset, strong interpersonal skills, and a deep understanding of the music industry and digital marketing tools.
📋 Key Responsibilities
✅ Plan, execute, and evaluate local IMC marketing strategy for international releases
✅ Collaborate with teams to develop innovative, data-driven IMC marketing campaigns
✅ Identify key social platforms and stay abreast of new emerging connections and trends
✅ Work and communicate closely with internal/local/overseas partners
✅ Plan and execute strategies for UMG-owned channels
✅ Organize and execute in-market promotions
ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work effectively in a team.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: Over 7 years of relevant work experience
Required Skills:
- Proven track record in developing and executing project strategies
- Knowledge and understanding of overall music and content business
- Love for international pop music
- Good understanding of digital marketing tools
- Bilingual in English and Korean (speaking and writing)
- High interpersonal skills and teamwork
- Creative and strategic thinking
- Edgy insight on marketing trends
Preferred Skills:
- Work experience gained within music, entertainment, or consumer marketing companies
- Good understanding and knowledge of J-POP
ASSUMPTION: Applicants should have a strong background in marketing, preferably within the music or entertainment industry, and a passion for international pop music.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a marketing manager role with 7-10 years of experience in Seoul, the estimated salary range is ₩70,000,000 - ₩90,000,000 per year.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on music and merchandise
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week), with flexibility for project demands
ASSUMPTION: Salary and benefits may vary based on individual performance, skills, and experience. The provided range is an estimate based on market research.
📌 Applicant Insights
🔍 Company Context
Industry: Universal Music Group is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
Company Size: 10,001+ employees
Founded: Universal Music Group was founded in 1934 as Decca Records.
Company Description:
- UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world.
- Committed to artistry, innovation, and entrepreneurship, UMG fosters the development of services, platforms, and business models to broaden artistic and commercial opportunities for its artists and create new experiences for fans.
- UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.).
Company Specialties:
- Recorded music
- Music publishing
- Merchandising
- Audiovisual content
Company Website: http://www.universalmusic.com
ASSUMPTION: Universal Music Group is a large, global organization with a rich history in the music industry, offering numerous opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and advancement within the company.
Reporting Structure: The International Pop Marketing Manager reports directly to the Marketing Director.
Work Arrangement: On-site, with potential for hybrid or remote work arrangements based on project demands and team needs.
Growth Opportunities:
- Advancement to a senior marketing role or management position within the company
- Expansion of responsibilities to include additional regions or genres
- Opportunities to work on high-profile projects and campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on international campaigns and collaborate with high-profile artists.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Seoul, Republic of Korea
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million people.
- The city is known for its vibrant music and entertainment scene, as well as its rich cultural heritage and history.
- Seoul offers a high quality of life, with excellent dining, shopping, and recreational opportunities.
Work Schedule: Full-time, with flexibility for project demands and deadlines.
ASSUMPTION: The work environment at Universal Music Group is dynamic, fast-paced, and collaborative, with a strong focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing director or another senior team member
Key Assessment Areas:
- Marketing strategy and campaign development
- Interpersonal and communication skills
- Cultural fit and alignment with company values
- Industry knowledge and passion for music
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the music industry and international pop music trends.
- Showcase your creativity and strategic thinking through your application materials.
ATS Keywords: Marketing strategy, IMC campaigns, international releases, social media, digital marketing, project management, teamwork, music industry, entertainment, consumer promotion, artist promotion
ASSUMPTION: The application process at Universal Music Group is competitive, and candidates should be prepared to demonstrate their skills and qualifications through their application materials and interviews.
🛠️ Tools & Technologies
- Social media platforms (e.g., Instagram, Facebook, Twitter, TikTok)
- Marketing automation tools (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Applicants should be comfortable using a variety of marketing and project management tools to effectively manage campaigns and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Artistry
- Innovation
- Entrepreneurship
- Collaboration
- Passion
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Creative and innovative
- Results-driven and focused on excellence
Self-Assessment Questions:
- Do you have a deep understanding of and passion for international pop music?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong interpersonal skills and the ability to work effectively in a team?
ASSUMPTION: Applicants should be able to demonstrate their alignment with Universal Music Group's values and work style through their application materials and interviews.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders across different regions and time zones
- Keeping up with rapidly changing trends in the music industry and digital marketing landscape
- Balancing creative and strategic thinking with data-driven decision-making
ASSUMPTION: Applicants should be prepared to address these challenges through their application materials and interviews, demonstrating their ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager position in the entertainment industry, with a focus on international pop music and integrated marketing campaigns.
- However, this role is unique in its focus on international releases and collaboration with global teams.
- Career progression in this role may lead to senior marketing or management positions within the company.
ASSUMPTION: Applicants should research similar roles in the entertainment industry to better understand the requirements and expectations of this position.
📝 Sample Projects
- Developing and executing a marketing campaign for an international pop artist's album release, including both online and offline promotions
- Collaborating with creative and media teams to develop innovative, data-driven IMC marketing campaigns for multiple international releases
- Identifying key social platforms and emerging trends to inform marketing strategies for international releases
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide specific examples of their accomplishments.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the international pop marketing team currently, and how can this role address them?
- How does this role collaborate with other teams and departments within the company, both locally and internationally?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific challenges facing the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://umusic.wd5.myworkdayjobs.com/UMGAPAC/job/Seoul-Republic-of-Korea/Int-Pop-Marketing-Manager_UMG-21702
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your passion for international pop music and your understanding of the music industry.
- Prepare for your interview by researching the company, the industry, and the specific challenges facing the international pop marketing team.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
