Integrated Campaign Manager

📌 Core Information

🔹 Job Title: Integrated Campaign Manager

🔹 Company: OpenSesame

🔹 Location: Remote (US)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omni-channel marketing campaigns to generate pipeline and enhance customer engagement
• Collaborating cross-functionally with product marketing, sales, and ops to deliver high-impact seasonal campaigns
• Ownership of end-to-end campaign development, including email nurtures, webinars, and digital programs
• Aligning marketing objectives with measurable outcomes and brand lifecycle strategies

ASSUMPTION: This role requires a strong background in marketing campaign management, with a focus on driving results and working cross-functionally.

📋 Key Responsibilities

✅ Develop and execute integrated marketing campaigns, including email, webinars, and digital programs

✅ Collaborate with cross-functional teams to deliver high-impact seasonal campaigns that align with long-term brand and lifecycle strategies

✅ Own end-to-end campaign development, from strategy to execution and analysis

✅ Conduct performance analysis and reporting to optimize campaigns and drive measurable impact

✅ Stay up-to-date with industry trends and best practices, and incorporate them into campaign strategies

ASSUMPTION: This role requires a data-driven approach to campaign management, with a focus on continuous improvement and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing campaign management, with a focus on driving results and working cross-functionally

Required Skills:

• Proven track record of delivering excellent results in marketing campaigns
• Strong analytical skills and data-driven mindset
• Experience with marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce)
• Excellent project management and organizational skills
• Strong communication and stakeholder management skills

Preferred Skills:

• Experience with AI-driven marketing enhancements
• Familiarity with eLearning industry trends
• Proficiency in data visualization tools (e.g., Tableau)

ASSUMPTION: Candidates with experience in B2B marketing and a background in eLearning or related industries may be at an advantage.

💰 Compensation & Benefits

Salary Range: $130,000 - $140,000 per year (USD)

Benefits:

• Health Insurance
• 401(k) Matching
• Paid Time Off
• Professional Development
• ISOs

Working Hours: Full-time (40 hours/week), with up to 15 days of travel per year

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: OpenSesame operates in the eLearning industry, providing comprehensive libraries of top-tier courses to help businesses develop their people and drive results.

Company Size: OpenSesame is a mid-sized company with 201-500 employees, offering a dynamic and collaborative work environment.

Founded: OpenSesame was founded in 2011 and has since grown to become a leading provider of eLearning solutions.

Company Description:

• OpenSesame helps companies build skillful, agile teams by offering a comprehensive library of over 40,000 top-tier eLearning courses
• The company empowers businesses to develop their people, fueling success and driving results
• OpenSesame is at an exciting crossroads in its growth journey, with expanding products, an ever-growing partner network, and a customer base eager for more

Company Specialties:

• eLearning
• Online courses
• Mlearning
• Online marketplace
• Compliance training
• Technology training
• Healthcare training
• Business skills training
• Safety training
• Software training
• Learning and development
• L&D
• Corporate training
• Soft skills training
• Leadership training
• Management training
• LMS
• IT training
• HR compliance training
• Risk management training
• Cybersecurity training
• Career development
• Organizational development

Company Website: www.opensesame.com

ASSUMPTION: OpenSesame's focus on growth and expansion presents exciting opportunities for career development and impact within the company.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in marketing campaign management.

Reporting Structure: The Integrated Campaign Manager will report directly to the Senior Marketing Manager and collaborate cross-functionally with various teams, including product marketing, sales, and ops.

Work Arrangement: This position is remote and can be based anywhere in the US, with up to 15 days of travel per year required.

Growth Opportunities:

• Potential to take on more strategic responsibilities as the company grows
• Opportunities to work on high-impact campaigns and drive measurable results
• Chance to gain experience in the eLearning industry and develop expertise in related areas

ASSUMPTION: This role offers strong potential for career growth and development within OpenSesame's expanding marketing team.

🌍 Location & Work Environment

Office Type: Remote (US)

Office Location(s): N/A (Remote)

Geographic Context:

• The US offers a diverse range of work environments, from bustling cities to quiet suburbs
• OpenSesame's remote-first culture allows for flexibility in choosing a suitable work environment
• Applicants should consider their personal preferences and needs when applying for this remote position

Work Schedule: Full-time (40 hours/week), with up to 15 days of travel per year

ASSUMPTION: Applicants should be comfortable working remotely and have a suitable home office setup to ensure productivity and focus.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and reporting
• Cross-functional collaboration
• Problem-solving and adaptability
• Cultural fit and alignment with OpenSesame's values

Application Tips:

• Highlight specific examples from your past experiences that demonstrate your ability to deliver excellent results in marketing campaigns
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and adaptability skills

ATS Keywords: Marketing campaign management, omni-channel marketing, email marketing, webinars, digital programs, cross-functional collaboration, performance analysis, strategic planning, customer engagement, lead nurturing, data analysis, project management, content creation, AI-driven enhancements, stakeholder management, lifecycle strategies, segmentation

ASSUMPTION: Applicants should tailor their application materials and interview preparation to emphasize their relevant skills and experiences for this specific role at OpenSesame.

🛠️ Tools & Technologies

• HubSpot (marketing automation)
• Salesforce (CRM)
• Zoom (video conferencing)
• Asana (project management)
• Tableau (data visualization)

ASSUMPTION: Familiarity with these tools is preferred but not required. Applicants should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Remote-first and flexible
• Data-driven and results-oriented
• Collaborative and cross-functional
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote work environment and have a suitable home office setup?
• Are you comfortable working cross-functionally and collaborating with various teams to deliver high-impact campaigns?
• Do you have a data-driven mindset and a strong focus on continuous improvement and optimization?

ASSUMPTION: Applicants should carefully consider their alignment with OpenSesame's values and work style preferences before applying for this role.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Working remotely and maintaining productivity in a home office environment
• Adapting to a fast-panging and growing company, with evolving priorities and responsibilities
• Collaborating effectively with cross-functional teams, including product marketing, sales, and ops

ASSUMPTION: Applicants should be aware of these potential challenges and consider their ability to manage and adapt to them in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to other marketing campaign manager positions but focuses specifically on integrated, omni-channel campaigns
• OpenSesame's focus on the eLearning industry provides unique opportunities for career growth and development
• This role offers a clear career path within OpenSesame's expanding marketing team, with potential for strategic responsibilities and leadership opportunities

ASSUMPTION: Applicants should consider their career goals and aspirations when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a multi-channel campaign to promote a new eLearning course offering
• Optimizing email nurture streams to improve open rates and click-through rates
• Collaborating with product marketing to align campaign messaging and timing for a quarterly product launch

ASSUMPTION: These sample projects are intended to provide applicants with a sense of the types of initiatives they may work on in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for campaign development and execution?
• How does the marketing team collaborate with other departments, such as product marketing, sales, and ops?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does OpenSesame support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working remotely for this role, and how does the company support its remote employees?

ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company, and to assess their fit and potential for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and adaptability skills
• Research OpenSesame's company culture and values to ensure a strong fit and alignment with your personal preferences
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.