Integrated Campaign Manager, France

📌 Core Information

🔹 Job Title: Integrated Campaign Manager, France

🔹 Company: HubSpot

🔹 Location: Remote - France

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-level (3-5 years)

🔹 Remote Status: Hybrid (1-2 times per quarter travel required)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns tailored for the French market to drive brand awareness and generate quality demand.
• Managing end-to-end campaign planning, implementation, and post-campaign reporting, ensuring alignment with objectives and targets.
• Collaborating with cross-functional teams to deliver cohesive campaigns that drive measurable results.
• Building comprehensive, multi-channel campaigns in collaboration with other marketing and sales functions.

ASSUMPTION: This role requires a high level of autonomy and strong project management skills to manage multiple campaign elements simultaneously.

📋 Key Responsibilities

✅ Develop and execute integrated marketing campaigns specifically tailored for the French market to drive brand awareness and generate quality upmarket demand.

✅ Build comprehensive, multi-channel campaigns in collaboration with other marketing and sales functions such as automation, paid media, customer marketing, revenue marketing, product marketing, and PR.

✅ Manage content & asset creation ensuring it follows the highest standards of quality while aligning with campaign objectives.

✅ Organise and run a variety of digital and in-person events across France to generate net new pipeline and accelerate existing opportunities.

✅ Partner with external companies and regional partners to develop strategic co-marketing efforts that amplify HubSpot's visibility among business decision-makers.

✅ Utilize data analysis to measure campaign effectiveness, identify market trends, understand customer pain points, and inform future campaign planning.

✅ Manage end-to-end campaign planning, implementation, and post-campaign reporting, ensuring alignment with objectives and targets.

✅ Build plans and playbooks to support scaling outreach campaigns to help sales teams leverage integrated marketing materials for their efforts.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5+ years of B2B SaaS marketing experience, preferably in integrated campaign management or field-facing roles.

Required Skills:

• Proven track record of building, leading, and managing international, integrated marketing campaigns across web, social, email, events, and partner channels.

• Excellent project management skills with the ability to coordinate multiple campaign elements simultaneously.
• Fluency in French and English with excellent verbal and written communication skills in both languages.
• Strong business acumen with sales experience or sales enablement experience (nice to have).
• Highly analytical and use data to measure results and solve problems (nice to have).

Preferred Skills:

• Solid understanding of the French B2B marketing sector.
• Excellent event management skills with experience in running successful events as part of broader campaign strategies.

ASSUMPTION: Given the role's focus on integrated marketing campaigns, candidates with experience in cross-functional team collaboration and campaign management are strongly preferred.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for mid-level marketing roles in France)

Benefits:

• Competitive health, dental, and vision insurance.
• 401(k) with company match.
• Generous vacation and paid time off policies.
• Flexible work arrangements and remote work options.
• Employee stock purchase plan.

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options.

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in France. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Customer Relationship Management (CRM) platforms.

Company Size: Mid-sized (5,001-10,000 employees) with a global presence and a strong focus on company culture.

Founded: 2006, with headquarters in Cambridge, Massachusetts, USA.

Company Description:

• HubSpot is a leading CRM platform that provides software and support to help businesses grow better.
• The company offers marketing, sales, service, and website management products that start free and scale to meet customers’ needs at any stage of growth.
• HubSpot is known for its award-winning culture, which values flexibility, autonomy, and transparency.

Company Specialties:

• Inbound marketing
• Marketing automation
• Social media
• Email marketing
• Analytics
• Sales
• Customer support
• Customer relationship management
• Help desk software
• Platform
• Customer code
• And culture code

Company Website: hubspot.com

ASSUMPTION: HubSpot's focus on company culture and employee growth makes it an attractive place to work for marketing professionals seeking a dynamic and supportive work environment.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience) with opportunities for growth and career progression within the marketing department and the wider organization.

Reporting Structure: This role reports directly to the Marketing Manager, France, and collaborates with cross-functional teams across marketing, sales, and product.

Work Arrangement: Hybrid, with 1-2 times per quarter travel required for event logistics and in-person team meetings.

Growth Opportunities:

• Potential career progression to Senior Integrated Campaign Manager or other senior marketing roles within the organization.
• Opportunities to work on high-impact projects and campaigns that drive business growth and impact the company's bottom line.
• Access to professional development resources and training to enhance skills and advance career growth.

ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to gain experience in integrated campaign management and make a significant impact on the company's growth in the French market.

🌍 Location & Work Environment

Office Type: Remote-first with occasional in-person team meetings and events.

Office Location(s): Remote - France, with the option to work from one of HubSpot's global offices.

Geographic Context:

• France is a major market for HubSpot, with a significant customer base and growth potential.
• The French market is competitive, with established and emerging players in the CRM and marketing technology spaces.
• Paris, the capital of France, is a major hub for business and technology, with a thriving startup ecosystem and a strong focus on innovation.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options.

ASSUMPTION: Working remotely in France offers candidates the opportunity to enjoy a high quality of life while maintaining a strong work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video call with a member of the HR team to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager and/or other team members to assess skills and experience.
• Final round interview with senior leadership to discuss career growth and company culture.
• Background check and offer extension.

Key Assessment Areas:

• Campaign management skills and experience.
• Cross-functional collaboration and communication skills.
• Data analysis and reporting skills.
• Language proficiency in French and English.
• Cultural fit and alignment with HubSpot's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the French B2B marketing sector and HubSpot's products and services.
• Showcase your ability to manage multiple campaign elements simultaneously and work effectively in a fast-paced, changing environment.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.

ATS Keywords: Integrated Campaign Management, B2B Marketing, Project Management, Data Analysis, Event Management, Content Creation, Collaboration, Lead Generation, Brand Awareness, Market Trends, Sales Processes, Communication, Fluency in French, Fluency in English, Digital Marketing, Co-Marketing

ASSUMPTION: HubSpot's application process is designed to assess candidates' skills, experience, and cultural fit, with a strong focus on behavioral interviews and real-world scenarios.

🛠️ Tools & Technologies

• HubSpot's proprietary marketing automation and CRM platform.
• Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides).
• Microsoft Office Suite (Word, Excel, PowerPoint).
• Project management tools (Asana, Trello, Jira).
• Social media management tools (Hootsuite, Buffer, Sprout Social).
• Email marketing platforms (Mailchimp, Constant Contact, Campaign Monitor).
• Analytics tools (Google Analytics, Adobe Analytics, Mixpanel).

ASSUMPTION: HubSpot provides its employees with access to industry-leading tools and technologies to support their work and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Customers First
• Useful
• Empowering
• Growth
• Inclusive

Work Style:

• Collaborative and team-oriented.
• Data-driven and analytical.
• Adaptable and resilient in the face of change.
• Committed to continuous learning and improvement.
• Results-focused and accountable for driving business growth.

Self-Assessment Questions:

• How do you align with HubSpot's company values, and how have you demonstrated these values in your previous roles?
• How do you approach working with cross-functional teams, and can you provide an example of a successful collaboration?
• How do you stay organized and manage multiple campaign elements simultaneously in a fast-paced, changing environment?

ASSUMPTION: HubSpot's company culture is built on a foundation of strong values, collaboration, and a commitment to driving business growth through innovative and effective marketing strategies.

⚠️ Potential Challenges

• Managing multiple campaign elements simultaneously may require strong project management skills and the ability to prioritize tasks effectively.
• Working in a fast-paced, changing environment may present challenges in maintaining a strong work-life balance.
• Collaborating with cross-functional teams may require strong communication skills and the ability to navigate different perspectives and priorities.
• The competitive French market may present challenges in driving brand awareness and generating quality demand.

ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on integrated campaign management and cross-functional collaboration within the marketing department.
• In the French B2B marketing sector, this role is unique in its combination of campaign management, data analysis, and event planning responsibilities.
• Career progression in this role may lead to senior marketing roles within the organization, with a focus on strategic campaign planning and execution.

ASSUMPTION: This role offers a unique opportunity for mid-level marketing professionals to gain experience in integrated campaign management and make a significant impact on the company's growth in the French market.

📝 Sample Projects

• Developing and executing a multi-channel campaign to launch a new product in the French market, including targeted email marketing, social media advertising, and event planning.
• Conducting market research and analysis to identify trends and customer pain points, and using this information to inform campaign strategy and messaging.
• Managing a team of marketing coordinators to execute a series of regional events, including logistics, vendor management, and on-site event support.

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the level of autonomy required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the French market, and how will my work contribute to the company's growth and success?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and drive business growth?
• What opportunities are there for professional development and career growth within the marketing department and the wider organization?
• How does HubSpot support work-life balance, and what resources are available to employees to maintain a healthy work-life balance?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to driving business growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on integrated campaign management, cross-functional collaboration, and data analysis.
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
• If you are invited to an interview, research HubSpot's company culture and values to demonstrate your fit with the organization and your commitment to driving business growth.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.