Integrated Campaign Marketing Manager

📌 Core Information

🔹 Job Title: Integrated Campaign Marketing Manager

🔹 Company: Front

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-16

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: Hybrid (in office Tuesdays and Thursdays)

🚀 Job Overview

Key aspects of this role include:

• Leading global tentpole marketing initiatives and integrated campaigns
• Collaborating cross-functionally with various teams to build and launch campaigns
• Setting, measuring, and reporting on campaign performance goals
• Localizing and scaling campaigns across audiences and regions
• Implementing operational practices to accelerate campaign development

ASSUMPTION: This role requires a strategic thinker who can connect brand, product, and performance goals, and who is comfortable working in a fast-paced, agile environment.

📋 Key Responsibilities

✅ Develop and lead integrated campaigns from strategy to execution across multiple channels

✅ Quarterback global tentpole marketing initiatives and persona-based campaigns

✅ Set, measure, and report on campaign performance goals, including pipeline impact and ROI

✅ Work closely with regional marketing, demand gen, field marketing, and ABM teams to localize and scale campaigns

✅ Partner with Product Marketing to align messaging and positioning across the funnel

✅ Own campaign development timelines, budgets, and resources to hit goals efficiently

✅ Collaborate with creative, content, and web teams to produce assets, messaging, and experiences that are on brand and performance-driven

✅ Implement scalable operational practices that accelerate campaign development while maintaining quality

✅ Continuously refine campaign frameworks, processes, and playbooks to improve effectiveness and team efficiency

ASSUMPTION: This role requires strong project management and organizational skills, as well as excellent communication and collaboration abilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in integrated campaign management, demand generation, or B2B marketing, ideally in SaaS

Required Skills:

• Proven success in leading full-funnel, multi-channel campaigns that drive measurable pipeline impact
• Strong project management and organizational skills
• Excellent communication and collaboration skills
• Experience with marketing tools like Marketo, HubSpot, Salesforce, Asana, Looker, or equivalent
• Strategic thinking and ability to connect brand, product, and performance goals
• Data- and outcome-driven, with a strong ability to translate insights into action

Preferred Skills:

• Experience with and passion for the customer experience software space
• Background in global campaign execution or regional marketing enablement

ASSUMPTION: Candidates with experience in SaaS and global campaign execution will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: $133,900 - $156,600 per year (based on industry standards for mid-senior level marketing roles in San Francisco)

Benefits:

• Equity (post-series D, backed by top VCs)
• Private health insurance, including plan options at no cost to employees
• Paid parental leave
• Flexible time off policy
• Mental health support with Workplace Options
• Family planning support with Maven
• $100 per month Lifestyle Stipend
• Wellness Days (additional day off on months with no holidays)
• Winter Break (offices closed from Christmas to New Year's Day)

Working Hours: Full-time, with flexibility to work from home 3 days/week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco area. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Customer Service and Collaboration Software

Company Size: 201-500 employees (mid-sized company)

Founded: 2013 (12 years ago)

Company Description:

• Front is the modern customer service platform that helps companies delight their customers, engage their teams, and build stronger businesses.
• They've reimagined the help desk for real-time team collaboration across every customer communication channel, then powered it up with AI and automation.
• Over 8,500 businesses rely on Front to deliver game-changing service that wins and retains customers for life.

Company Specialties:

• SaaS
• Email collaboration
• Customer Service
• Management software
• Shared Inbox

Company Website: http://front.com

ASSUMPTION: Front is a well-established company in the customer service software space, with a strong focus on team collaboration and customer experience.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: Hybrid (in office Tuesdays and Thursdays, with flexibility to work from home 3 days/week)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team
• Opportunities to work on global campaigns and collaborate with cross-functional teams
• Chance to make a significant impact on the company's marketing efforts and overall growth

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn, develop, and advance within the marketing team.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): San Francisco, California, United States

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities
• San Francisco has a Mediterranean climate, with mild winters and cool summers

Work Schedule: Full-time, with flexibility to work from home 3 days/week

ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the VP of Marketing

Key Assessment Areas:

• Campaign strategy and execution
• Cross-functional collaboration and communication
• Data-driven decision making
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant campaign management experience and successes
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of integrated campaigns you've led and their outcomes
• Research Front's company culture and values to demonstrate your fit

ATS Keywords: Integrated Campaign Management, Demand Generation, B2B Marketing, Project Management, Marketing Tools, Strategic Thinking, Data-Driven, Outcome-Driven

ASSUMPTION: Front uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Marketo
• HubSpot
• Salesforce
• Asana
• Looker

ASSUMPTION: Familiarity with these marketing tools is preferred, but not required. Front may provide training on their preferred tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Data-driven
• Inclusive

Work Style:

• Agile and fast-paced
• Cross-functional and collaborative
• Data-driven and results-oriented
• Customer-focused
• Inclusive and diverse

Self-Assessment Questions:

• How have you demonstrated customer-centricity in your previous roles?
• Can you provide an example of a time when you collaborated effectively with cross-functional teams to achieve a common goal?
• How do you stay organized and manage multiple projects and timelines in a fast-paced environment?

ASSUMPTION: Front values candidates who align with their customer-centric, collaborative, and innovative culture, and who can thrive in a fast-paced, data-driven environment.

⚠️ Potential Challenges

• Managing multiple campaigns and timelines simultaneously
• Collaborating effectively with cross-functional teams in a fast-paced environment
• Adapting to changes in priorities and resources
• Working in a hybrid work arrangement, balancing in-office and remote work

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is similar to a Demand Generation Manager or B2B Marketing Manager, but with a focus on integrated campaign management
• Unlike other marketing roles, this position requires a strong background in campaign strategy and execution, as well as cross-functional collaboration
• Career progression in this role could lead to a leadership position within the marketing team or a transition into a more specialized marketing function

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing team, with a focus on integrated campaign management.

📝 Sample Projects

• Developing and executing a global product launch campaign, including messaging, channels, and timelines
• Creating and implementing a persona-based campaign to drive engagement and pipeline for a specific target audience
• Collaborating with the content team to produce assets, messaging, and experiences that align with brand guidelines and performance goals

ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and tactical aspects of the Integrated Campaign Marketing Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing team structure and how this role fits within it?
• How does Front support the growth and development of its marketing team members?
• What are the most pressing marketing challenges facing Front in the next 12 months, and how would this role contribute to addressing them?
• How does Front measure and optimize campaign performance, and what tools do they use for this purpose?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, and demonstrate your interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences, including campaign management successes and any experience with Front's preferred marketing tools
• Prepare examples of integrated campaigns you've led and their outcomes to discuss during the interview
• Research Front's company culture and values to demonstrate your fit and ask thoughtful questions during the interview
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.