📌 Core Information
🔹 Job Title: Integrated Campaign Specialist
🔹 Company: Flexera
🔹 Location: Home-United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Supporting growth and customer experience teams in developing and executing multi-channel marketing campaigns
- Managing webinars and executing email marketing campaigns
- Providing strategic guidance on best practices and tools
- Collaborating with marketing partners to optimize campaign performance
ASSUMPTION: This role requires a balance of tactical execution and strategic guidance, with a focus on driving business growth and enhancing customer experience.
📋 Key Responsibilities
✅ Campaign Management: Develop and execute integrated, multi-channel marketing campaigns, including email marketing, content syndication, webinar/event execution, and chat workflows
✅ Strategic Guidance: Provide consultative guidance to marketing partners on best practices, optimization, and available tools and technology to support campaign and business objectives
✅ Project Management: Manage projects, document processes, and ensure timely delivery of campaign assets
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: 2-5 years of experience in marketing, with a focus on campaign management
Required Skills:
- Proficient in Microsoft 365
- Experience with Eloqua or marketing automation tools (preferred)
- Strong communication, organization, and presentation skills
- Critical thinking and logic application to complex campaign workflows and segmentation
- High level of attention to detail
- Acts with integrity, honesty, and empathy, holding the team to the same standard
Preferred Skills:
- Certification in marketing automation tools
ASSUMPTION: Candidates with relevant experience may be considered in lieu of a degree. Experience with Eloqua or similar marketing automation tools is highly preferred.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a mid-level marketing role in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Technology Value Optimization (TVO) and FinOps
Company Size: Medium (1,001-5,000 employees)
Founded: 1998 (as Flexera Software)
Company Description:
- Flexera delivers SaaS-based IT management solutions that enable enterprises to accelerate digital transformation and multiply the value of their technology investments
- Helps organizations inform their IT with definitive visibility into complex hybrid IT ecosystems, providing unparalleled IT insights
- Assists in transforming IT with tools that deliver actionable intelligence across various dimensions to effectively manage, govern, and optimize hybrid IT estates
Company Specialties:
- Software License Optimization
- Software Licensing & Entitlement Management
- Application packaging and electronic software delivery
- Enterprise app stores
- Software Vulnerability Management
- Application Readiness
- Technology Asset Management (ITAM)
- Software Asset Management (SAM)
- Cloud Management
- SaaS and FinOps
Company Website: www.flexera.com
ASSUMPTION: Flexera is a well-established company with a strong focus on innovation and growth in the technology industry.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: Reports directly to the Global Digital and Operations Center of Excellence (COE)
Work Arrangement: Remote (Telecommute) with flexible hours
Growth Opportunities:
- Potential advancement to Senior Campaign Specialist or similar roles
- Expansion of responsibilities based on company growth and success
- Opportunities to work on diverse campaigns and projects
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Remote (Telecommute)
Office Location(s): Home-United States (candidates must reside in the United States)
Geographic Context:
- Flexera is headquartered in Itasca, Illinois, with offices worldwide
- The United States is the primary market for this role, with a focus on the Eastern Time Zone
- Flexera offers a remote-friendly work environment with flexible hours
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: Candidates must be comfortable working remotely and have a suitable home office setup.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- Behavioral and skills-based interviews
- Final round interview with the hiring manager
Key Assessment Areas:
- Campaign management skills
- Strategic thinking and problem-solving
- Communication and presentation skills
- Attention to detail and project management skills
- Cultural fit and alignment with Flexera's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful campaign management projects and results
- Research Flexera's company culture and values to demonstrate alignment
- Follow up with the hiring manager after the final round interview to express your interest in the role
ATS Keywords: Integrated Campaign Specialist, Marketing Campaign Management, Email Marketing, Webinar Management, Marketing Automation, Project Management, Strategic Guidance, Customer Experience, Business Growth
ASSUMPTION: Flexera uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Microsoft 365
- Eloqua or similar marketing automation tools
- Campaign management software (e.g., Adobe Campaign, Marketo Engage)
- Project management tools (e.g., Asana, Trello, Jira)
- Webinar platforms (e.g., GoToWebinar, Zoom Webinar)
ASSUMPTION: Familiarity with these tools is preferred, but training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Flexible and adaptable
- Results-driven
- Team-oriented
- Data-informed
- Continuously learning and improving
Self-Assessment Questions:
- How have you demonstrated customer-centricity in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign?
- How do you prioritize and manage multiple projects and deadlines effectively?
ASSUMPTION: Flexera values candidates who align with their core values and work style, and who can demonstrate a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in campaign strategy or priorities
- Working remotely and maintaining productivity in a home office environment
- Keeping up with industry trends and best practices in marketing automation and campaign management
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to a Marketing Campaign Manager role, this position places a greater emphasis on strategic guidance and collaboration with marketing partners
- In the context of the technology industry, this role focuses on driving business growth and enhancing customer experience through integrated marketing campaigns
- Career path progression may include advancement to Senior Campaign Specialist or similar roles, with opportunities for expansion of responsibilities based on company growth and success
ASSUMPTION: This role offers a unique blend of tactical campaign management and strategic guidance, with opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer acquisition and retention for a new software product
- Managing a webinar series to educate customers on best practices for software license optimization and compliance
- Collaborating with marketing partners to optimize email marketing campaigns and improve open rates and click-through rates
ASSUMPTION: These sample projects illustrate the range of responsibilities and the strategic guidance aspect of the Integrated Campaign Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Flexera support the professional development and growth of its marketing team members?
- Can you provide an example of a successful integrated marketing campaign at Flexera, and what made it effective?
- How does Flexera measure the success of its marketing campaigns, and what KPIs are most important for this role?
- What is the typical timeline for onboarding and training for this role, and how does Flexera support new team members?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and skills
- Prepare examples of successful campaign management projects and results
- Research Flexera's company culture and values to demonstrate alignment
- Follow up with the hiring manager after the final round interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
