Integrated Marketer
Arrow Electronics
Full-time
On-site
Tlaquepaque, Jalisco, Mexico
🌐 Digital Marketing
📌 Core Information
- Job Title: Integrated Marketer
- Company: Arrow Electronics
- Location: Tlaquepaque, Jalisco, Mexico
- Job Type: Hybrid (3 days in office, 2 days work from home)
- Category: Marketing and Communications
- Date Posted: May 31, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and leading comprehensive integrated marketing strategies
- Collaborating closely with cross-functional teams to ensure seamless integration of marketing objectives and consistent brand messaging
- Building and maintaining a high-performing marketing team through effective leadership, coaching, and professional development
- Driving innovation in marketing approaches and adopting emerging technologies and channels
- Managing company and product branding initiatives and standards
ASSUMPTION: This role requires a strategic mindset with a strong focus on collaboration and leadership to drive marketing excellence and business growth.
📋 Key Responsibilities
- Strategic Leadership:
- Lead best-practices review of media and creative strategies to maximize ROI of campaigns
- Develop and implement comprehensive integrated marketing strategies aligned with business objectives
- Build and maintain a high-performing marketing team through effective leadership, coaching, and professional development
- Collaborate closely with cross-functional teams to ensure seamless integration of marketing objectives and consistent brand messaging
- Shape the strategic execution vision for communications across digital markets and guide budget allocation across channels to optimize performance and ROI
- Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms
- Drive innovation in marketing approaches and adopt emerging technologies and channels
- Operational Excellence:
- Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership
- Establish KPIs and metrics to track marketing effectiveness across channels
- Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
- Manage company and product branding initiatives and standards
- Ensure alignment between marketing activities and sales objectives to drive revenue growth
- Maintain good relationships with major stakeholders in the company
- Lead the marketing team to brainstorm new marketing ideas for digital and social media
- Foster cross-functional collaboration between marketing specialties to create unified campaigns
ASSUMPTION: This role involves a mix of strategic planning and hands-on campaign management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 7+ years of marketing experience, including 3 years in leadership positions
- Required Skills:
- Proven track record of developing and implementing successful integrated marketing strategies
- Experience leading and developing marketing teams of 10+ employees
- Strong organizational, leadership, and communication skills
- Deep understanding of multiple marketing channels, including digital, social, content, events, and traditional media
- Proficiency in analytics tools and data-driven decision making
- Strong communication, presentation, and leadership skills
- Experience with marketing automation platforms and CRM systems
- Ability to manage complex and multi-channel campaigns
- Strategic mindset with ability to translate business objectives into effective marketing plans
Preferred Qualifications:
- Experience in B2B marketing, particularly in technology or components industries
- Understanding of marketing attribution models across multiple touchpoints
- International marketing experience
- Knowledge of digital transformation and emerging marketing technologies
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of marketing attribution models will have a significant advantage in this role.
💰 Compensation & Benefits
- Salary Range: $64,216.67 - $59,400.00 MXN per month (actual compensation offer may vary based on geographic location, work experience, education, and skill level)
- Benefits:
- 30 days of Christmas bonus
- 40% vacation premium
- 12 vacation days plus 2 floating days, sick days, and holidays
- Vision and Dental Assistance
- Life Insurance
- Healthcare Insurance
- 10% Food/Pantry Vouchers
- Restaurant Vouchers
- 13% Savings Fund
- Access to Arrow’s Employee Discount Program
- Growth Opportunities, and more!
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual compensation offer may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information and Internet
- Company Size: 10,001+ employees
- Founded: 1935
- Company Description: Arrow Electronics enables technology solutions that help improve business and daily life. With a global network of suppliers, engineers, and manufacturers, Arrow is the shortest distance between what’s possible and what’s practical. Their broad portfolio spans the entire technology landscape, helping customers create, make, and manage forward-thinking products that make the benefits of technology accessible to as many people as possible.
- Company Specialties: Value-added distribution, global supply chain management, marketing and business development support services, emerging technology solutions, IT asset disposition and value recovery, design engineering, enterprise mobility, and data center management.
📊 Role Analysis
- Career Level: Mid-career to senior-level marketing professional
- Reporting Structure: This role reports directly to the Senior Director of Marketing or a similar position, depending on the organizational structure.
- Work Arrangement: Hybrid (3 days in office, 2 days work from home) with flexible hours and a results-driven work environment.
- Growth Opportunities: This role offers growth opportunities within the marketing department and potentially across other functions within the organization. With Arrow's global presence and diverse business units, there are ample opportunities for career progression.
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, providing an ideal platform for a mid-career to senior-level marketing professional to grow and make a significant impact on the organization's marketing efforts.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
- Office Location(s): Arrow's office in Tlaquepaque, Jalisco, Mexico (HPE Guad office)
- Geographic Context: Tlaquepaque is a vibrant city located in the western region of Mexico, offering a mix of urban and suburban living with easy access to nearby cities and attractions.
- Work Schedule: Flexible work hours with a focus on results and performance, allowing for a healthy work-life balance.
ASSUMPTION: The office environment at Arrow's Tlaquepaque location fosters collaboration, innovation, and work-life balance, making it an attractive place to work for marketing professionals.
💼 Interview & Application Insights
- Typical Process: The application process typically involves an initial screening, followed by phone or video interviews, and finally, on-site interviews with key stakeholders. The entire process may take up to 4-6 weeks.
- Key Assessment Areas: Candidates will be assessed on their strategic thinking, leadership skills, marketing expertise, and cultural fit with the organization.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, using specific examples and quantifiable achievements.
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills.
- Research Arrow Electronics and the industry to demonstrate your understanding of the company and its competitive landscape.
- Practice your presentation skills, as you may be asked to present your ideas or solutions to marketing challenges during the interview process.
ATS Keywords: Integrated Marketing Strategies, Leadership, Communication, Analytics Tools, Data-Driven Decision Making, Marketing Automation, CRM Systems, Campaign Management, Digital Marketing, Social Media, Content Marketing, Event Marketing, Traditional Media, Change Management, Organizational Development
ASSUMPTION: The interview process at Arrow Electronics is designed to assess candidates' strategic thinking, leadership skills, and cultural fit with the organization. By understanding the key assessment areas and preparing accordingly, candidates can increase their chances of success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics, Zoho CRM)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing campaign management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs and preferences of the organization.
👔 Cultural Fit Considerations
- Company Values: Arrow Electronics values innovation, collaboration, integrity, and customer focus. Candidates should demonstrate a strong alignment with these values in their application and interview responses.
- Work Style: Arrow fosters a results-driven, flexible, and inclusive work environment. Candidates should be comfortable working in a dynamic, fast-paced setting and be open to feedback and continuous learning.
- Self-Assessment Questions:
- How do you align with Arrow's core values, and can you provide an example of how you've demonstrated these values in your previous roles?
- Describe a time when you had to adapt your work style to fit a new team or project. How did you approach this, and what was the outcome?
- How do you ensure that your marketing strategies and campaigns resonate with diverse audiences and foster inclusivity?
ASSUMPTION: Candidates who can demonstrate a strong alignment with Arrow's core values and a willingness to adapt their work style to fit the organization's needs will be well-positioned for success in this role.
⚠️ Potential Challenges
- Role-specific Challenges: This role requires a high level of strategic thinking and leadership, which can be demanding and may involve long hours during peak campaign periods.
- Company-specific Challenges: Arrow Electronics is a large, global organization with a complex matrix structure. Navigating this structure and building effective relationships with stakeholders may present challenges for some candidates.
- Industry-specific Challenges: The technology industry is fast-paced and constantly evolving, requiring marketing professionals to stay up-to-date with the latest trends and tools. This can be challenging for candidates who prefer a more stable and predictable work environment.
- Location-specific Challenges: Tlaquepaque, while offering a vibrant cultural scene and easy access to nearby cities, may not provide the same level of urban amenities as larger metropolitan areas. Candidates should consider their personal preferences and priorities when evaluating this location.
ASSUMPTION: By understanding the potential challenges associated with this role, company, industry, and location, candidates can better prepare themselves for success and make informed decisions about their career prospects.
📈 Similar Roles Comparison
- Role Differentiation: Unlike other marketing roles, this position focuses heavily on strategic leadership and cross-functional collaboration, requiring a unique blend of skills and experience.
- Industry Context: The technology industry is highly competitive and dynamic, with a strong emphasis on innovation and data-driven decision making. Candidates should be prepared to operate in a fast-paced, results-oriented environment.
- Career Path Comparison: This role offers a clear path for career progression within the marketing department and potentially across other functions within the organization. With Arrow's global presence and diverse business units, there are ample opportunities for career growth and development.
ASSUMPTION: By understanding the unique aspects of this role and the industry context, candidates can better position themselves for success and make informed decisions about their career prospects.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new product launch, including market research, target audience identification, and channel strategy
- Conducting a marketing audit and providing data-driven recommendations to optimize campaign performance and ROI
- Leading a team to create and implement a content marketing strategy that aligns with business objectives and drives traffic, engagement, and conversions
- Managing a rebranding initiative, including market research, brand positioning, and visual identity development
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives an Integrated Marketer at Arrow Electronics might lead. By understanding the scope and complexity of these projects, candidates can better prepare for the challenges and opportunities that this role presents.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- What are the key priorities for the first 90 days in this role, and how can I contribute to achieving these goals?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what metrics are most important to track?
- What is the company's approach to marketing innovation and adoption of emerging technologies?
ASSUMPTION: By asking these questions, candidates can gain valuable insights into the role, the team, and the company's marketing strategies, enabling them to make informed decisions about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.arrow.com/us/en/job/R233427/Integrated-Marketer).
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, using specific examples and quantifiable achievements.
- Prepare for phone or video interviews by researching the company, industry, and role, and practicing your presentation skills.
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications.
- If invited for an on-site interview, arrive early and dress appropriately to make a strong first impression.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Integrated Marketer
- Company: Arrow Electronics
- Location: Tlaquepaque, Jalisco, Mexico
- Job Type: Hybrid (3 days in office, 2 days work from home)
- Category: Marketing and Communications
- Date Posted: May 31, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and leading comprehensive integrated marketing strategies
- Collaborating closely with cross-functional teams to ensure seamless integration of marketing objectives and consistent brand messaging
- Building and maintaining a high-performing marketing team through effective leadership, coaching, and professional development
- Driving innovation in marketing approaches and adopting emerging technologies and channels
- Managing company and product branding initiatives and standards
ASSUMPTION: This role requires a strategic mindset with a strong focus on collaboration and leadership to drive marketing excellence and business growth.
📋 Key Responsibilities
- Strategic Leadership:
- Lead best-practices review of media and creative strategies to maximize ROI of campaigns
- Develop and implement comprehensive integrated marketing strategies aligned with business objectives
- Build and maintain a high-performing marketing team through effective leadership, coaching, and professional development
- Collaborate closely with cross-functional teams to ensure seamless integration of marketing objectives and consistent brand messaging
- Shape the strategic execution vision for communications across digital markets and guide budget allocation across channels to optimize performance and ROI
- Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms
- Drive innovation in marketing approaches and adopt emerging technologies and channels
- Operational Excellence:
- Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership
- Establish KPIs and metrics to track marketing effectiveness across channels
- Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
- Manage company and product branding initiatives and standards
- Ensure alignment between marketing activities and sales objectives to drive revenue growth
- Maintain good relationships with major stakeholders in the company
- Lead the marketing team to brainstorm new marketing ideas for digital and social media
- Foster cross-functional collaboration between marketing specialties to create unified campaigns
ASSUMPTION: This role involves a mix of strategic planning and hands-on campaign management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 7+ years of marketing experience, including 3 years in leadership positions
- Required Skills:
- Proven track record of developing and implementing successful integrated marketing strategies
- Experience leading and developing marketing teams of 10+ employees
- Strong organizational, leadership, and communication skills
- Deep understanding of multiple marketing channels, including digital, social, content, events, and traditional media
- Proficiency in analytics tools and data-driven decision making
- Strong communication, presentation, and leadership skills
- Experience with marketing automation platforms and CRM systems
- Ability to manage complex and multi-channel campaigns
- Strategic mindset with ability to translate business objectives into effective marketing plans
Preferred Qualifications:
- Experience in B2B marketing, particularly in technology or components industries
- Understanding of marketing attribution models across multiple touchpoints
- International marketing experience
- Knowledge of digital transformation and emerging marketing technologies
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of marketing attribution models will have a significant advantage in this role.
💰 Compensation & Benefits
- Salary Range: $64,216.67 - $59,400.00 MXN per month (actual compensation offer may vary based on geographic location, work experience, education, and skill level)
- Benefits:
- 30 days of Christmas bonus
- 40% vacation premium
- 12 vacation days plus 2 floating days, sick days, and holidays
- Vision and Dental Assistance
- Life Insurance
- Healthcare Insurance
- 10% Food/Pantry Vouchers
- Restaurant Vouchers
- 13% Savings Fund
- Access to Arrow’s Employee Discount Program
- Growth Opportunities, and more!
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual compensation offer may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information and Internet
- Company Size: 10,001+ employees
- Founded: 1935
- Company Description: Arrow Electronics enables technology solutions that help improve business and daily life. With a global network of suppliers, engineers, and manufacturers, Arrow is the shortest distance between what’s possible and what’s practical. Their broad portfolio spans the entire technology landscape, helping customers create, make, and manage forward-thinking products that make the benefits of technology accessible to as many people as possible.
- Company Specialties: Value-added distribution, global supply chain management, marketing and business development support services, emerging technology solutions, IT asset disposition and value recovery, design engineering, enterprise mobility, and data center management.
📊 Role Analysis
- Career Level: Mid-career to senior-level marketing professional
- Reporting Structure: This role reports directly to the Senior Director of Marketing or a similar position, depending on the organizational structure.
- Work Arrangement: Hybrid (3 days in office, 2 days work from home) with flexible hours and a results-driven work environment.
- Growth Opportunities: This role offers growth opportunities within the marketing department and potentially across other functions within the organization. With Arrow's global presence and diverse business units, there are ample opportunities for career progression.
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, providing an ideal platform for a mid-career to senior-level marketing professional to grow and make a significant impact on the organization's marketing efforts.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
- Office Location(s): Arrow's office in Tlaquepaque, Jalisco, Mexico (HPE Guad office)
- Geographic Context: Tlaquepaque is a vibrant city located in the western region of Mexico, offering a mix of urban and suburban living with easy access to nearby cities and attractions.
- Work Schedule: Flexible work hours with a focus on results and performance, allowing for a healthy work-life balance.
ASSUMPTION: The office environment at Arrow's Tlaquepaque location fosters collaboration, innovation, and work-life balance, making it an attractive place to work for marketing professionals.
💼 Interview & Application Insights
- Typical Process: The application process typically involves an initial screening, followed by phone or video interviews, and finally, on-site interviews with key stakeholders. The entire process may take up to 4-6 weeks.
- Key Assessment Areas: Candidates will be assessed on their strategic thinking, leadership skills, marketing expertise, and cultural fit with the organization.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, using specific examples and quantifiable achievements.
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills.
- Research Arrow Electronics and the industry to demonstrate your understanding of the company and its competitive landscape.
- Practice your presentation skills, as you may be asked to present your ideas or solutions to marketing challenges during the interview process.
ATS Keywords: Integrated Marketing Strategies, Leadership, Communication, Analytics Tools, Data-Driven Decision Making, Marketing Automation, CRM Systems, Campaign Management, Digital Marketing, Social Media, Content Marketing, Event Marketing, Traditional Media, Change Management, Organizational Development
ASSUMPTION: The interview process at Arrow Electronics is designed to assess candidates' strategic thinking, leadership skills, and cultural fit with the organization. By understanding the key assessment areas and preparing accordingly, candidates can increase their chances of success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics, Zoho CRM)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing campaign management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs and preferences of the organization.
👔 Cultural Fit Considerations
- Company Values: Arrow Electronics values innovation, collaboration, integrity, and customer focus. Candidates should demonstrate a strong alignment with these values in their application and interview responses.
- Work Style: Arrow fosters a results-driven, flexible, and inclusive work environment. Candidates should be comfortable working in a dynamic, fast-paced setting and be open to feedback and continuous learning.
- Self-Assessment Questions:
- How do you align with Arrow's core values, and can you provide an example of how you've demonstrated these values in your previous roles?
- Describe a time when you had to adapt your work style to fit a new team or project. How did you approach this, and what was the outcome?
- How do you ensure that your marketing strategies and campaigns resonate with diverse audiences and foster inclusivity?
ASSUMPTION: Candidates who can demonstrate a strong alignment with Arrow's core values and a willingness to adapt their work style to fit the organization's needs will be well-positioned for success in this role.
⚠️ Potential Challenges
- Role-specific Challenges: This role requires a high level of strategic thinking and leadership, which can be demanding and may involve long hours during peak campaign periods.
- Company-specific Challenges: Arrow Electronics is a large, global organization with a complex matrix structure. Navigating this structure and building effective relationships with stakeholders may present challenges for some candidates.
- Industry-specific Challenges: The technology industry is fast-paced and constantly evolving, requiring marketing professionals to stay up-to-date with the latest trends and tools. This can be challenging for candidates who prefer a more stable and predictable work environment.
- Location-specific Challenges: Tlaquepaque, while offering a vibrant cultural scene and easy access to nearby cities, may not provide the same level of urban amenities as larger metropolitan areas. Candidates should consider their personal preferences and priorities when evaluating this location.
ASSUMPTION: By understanding the potential challenges associated with this role, company, industry, and location, candidates can better prepare themselves for success and make informed decisions about their career prospects.
📈 Similar Roles Comparison
- Role Differentiation: Unlike other marketing roles, this position focuses heavily on strategic leadership and cross-functional collaboration, requiring a unique blend of skills and experience.
- Industry Context: The technology industry is highly competitive and dynamic, with a strong emphasis on innovation and data-driven decision making. Candidates should be prepared to operate in a fast-paced, results-oriented environment.
- Career Path Comparison: This role offers a clear path for career progression within the marketing department and potentially across other functions within the organization. With Arrow's global presence and diverse business units, there are ample opportunities for career growth and development.
ASSUMPTION: By understanding the unique aspects of this role and the industry context, candidates can better position themselves for success and make informed decisions about their career prospects.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new product launch, including market research, target audience identification, and channel strategy
- Conducting a marketing audit and providing data-driven recommendations to optimize campaign performance and ROI
- Leading a team to create and implement a content marketing strategy that aligns with business objectives and drives traffic, engagement, and conversions
- Managing a rebranding initiative, including market research, brand positioning, and visual identity development
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives an Integrated Marketer at Arrow Electronics might lead. By understanding the scope and complexity of these projects, candidates can better prepare for the challenges and opportunities that this role presents.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- What are the key priorities for the first 90 days in this role, and how can I contribute to achieving these goals?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what metrics are most important to track?
- What is the company's approach to marketing innovation and adoption of emerging technologies?
ASSUMPTION: By asking these questions, candidates can gain valuable insights into the role, the team, and the company's marketing strategies, enabling them to make informed decisions about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.arrow.com/us/en/job/R233427/Integrated-Marketer).
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, using specific examples and quantifiable achievements.
- Prepare for phone or video interviews by researching the company, industry, and role, and practicing your presentation skills.
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications.
- If invited for an on-site interview, arrive early and dress appropriately to make a strong first impression.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.