🔹 Job Title: Integrated Marketer
🔹 Company: Arrow Electronics
🔹 Location: Tlaquepaque, Jalisco, Mexico
🔹 Job Type: Full-time, Hybrid (3 days in office/2 days work from home)
🔹 Category: Marketing and Communications
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid option
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and coordination across multiple teams and channels. The ideal candidate will have a proven track record in integrated marketing and strong leadership skills to drive marketing excellence.
✅ Lead best-practices review of media and creative strategies to maximize ROI of campaigns
✅ Develop and implement comprehensive integrated marketing strategies aligned with business objectives
✅ Build and maintain a high-performing marketing team through effective leadership, coaching, and professional development
✅ Collaborate closely with cross-functional teams to ensure seamless integration of marketing objectives and consistent brand messaging
✅ Shape the strategic execution vision for communications across digital markets
✅ Guide budget allocation across channels to optimize performance and ROI
✅ Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms
✅ Drive innovation in marketing approaches and adopt emerging technologies and channels
✅ Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership
✅ Establish KPIs and metrics to track marketing effectiveness across channels
✅ Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
✅ Manage company and product branding initiatives and standards
✅ Ensure alignment between marketing activities and sales objectives to drive revenue growth
✅ Maintain good relationships with major stakeholders in the company
✅ Lead the marketing team to brainstorm new marketing ideas for digital and social media
✅ Foster cross-functional collaboration between marketing specialties to create unified campaigns
ASSUMPTION: This role requires a mix of strategic planning, hands-on campaign management, and team leadership. The ideal candidate will be comfortable working across multiple channels and driving results through data-driven decision making.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in marketing, with at least 3 years in leadership positions
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in integrated marketing, leadership, and data-driven decision making. Experience in B2B marketing and understanding of marketing attribution models are preferred but not required.
Salary Range: MXN 59,400 - 64,216 per month
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a marketing leadership role in Mexico. The benefits package is competitive and includes a mix of financial compensation, time off, and perks to support work-life balance and employee well-being.
Industry: Arrow Electronics operates in the technology and internet industry, providing value-added distribution, global supply chain management, and marketing and business development support services.
Company Size: Arrow Electronics has 10,001+ employees, making it a large enterprise with significant resources and opportunities for career growth.
Founded: Arrow Electronics was founded in 1935 and has since grown into a global leader in technology distribution and supply chain management.
Company Description:
Company Specialties:
Company Website: arrow.com
ASSUMPTION: Arrow Electronics is a well-established company with a strong global presence and a broad portfolio of technology solutions. Working at Arrow offers opportunities to collaborate with leading technology manufacturers and service providers and contribute to driving innovation in the industry.
Career Level: This role is at the senior leadership level, requiring a high degree of strategic thinking, team management, and cross-functional collaboration.
Reporting Structure: The Integrated Marketing Leader will report directly to the Global Marketing Director and oversee a team of marketing professionals.
Work Arrangement: This role is a hybrid position, with 3 days in the office and 2 days working from home.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and make a meaningful impact on business outcomes.
Office Type: The Arrow Electronics office in Tlaquepaque, Mexico, is a modern, collaborative workspace designed to facilitate productivity and innovation.
Office Location(s): MX-JAL-Tlaquepaque, Mexico (HPE Guad office)
Geographic Context:
Work Schedule: The work schedule for this role is full-time, with standard business hours Monday through Friday.
ASSUMPTION: Working in Tlaquepaque offers a unique blend of cultural experiences and professional opportunities. The modern office environment and flexible work arrangement provide a supportive and productive work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Integrated Marketing, Strategic Planning, Team Leadership, Cross-Functional Collaboration, Data-Driven Decision Making, Marketing Automation, CRM, Campaign Management, Digital Marketing, Social Media, Content Marketing, Event Marketing, Traditional Media, Change Management, Organizational Development, Marketing Resource Management, Workflow Optimization
ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, leadership, and data-driven decision-making skills. Tailoring your application materials and preparing for behavioral and technical interviews will be crucial for success.
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM systems, and analytics tools. Familiarity with social media management, project management, and design tools is also beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Arrow Electronics values a data-driven, collaborative, and innovative work culture. Candidates should be comfortable working in a matrix organization, managing cross-functional relationships, and driving results through data-driven decision making and innovation.
ASSUMPTION: This role presents unique challenges related to remote team management, navigating a matrix organization, and driving results in a competitive market. The ideal candidate will be adaptable, responsive to change, and comfortable working in a dynamic and fast-paced environment.
ASSUMPTION: This role is unique in its focus on integrated marketing strategies and leadership, requiring a strong background in both areas. The ideal candidate will have experience managing a team of marketing professionals and driving results through data-driven decision making and innovation.
ASSUMPTION: The ideal candidate will have experience leading and executing integrated marketing campaigns, optimizing campaigns for improved ROI, and implementing marketing attribution models to track performance across multiple touchpoints.
ASSUMPTION: Asking strategic and insightful questions during the interview demonstrates your interest in the role and commitment to driving results. Tailoring your questions to the specific company, team, and role will help you make a strong impression.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.