📌 Core Information
🔹 Job Title: Integrated Marketing Campaign Lead
🔹 Company: Miro
🔹 Location: New York, US
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of integrated marketing campaigns
- Cross-functional collaboration with Brand, Digital Marketing, Field Marketing, Sales, and CX teams
- Budget management, performance tracking, and reporting
- Regional marketing team collaboration for customer-centric campaigns
- End-to-end customer experience continuity
ASSUMPTION: This role requires a high level of strategic thinking and cross-functional collaboration to create impactful, consistent marketing campaigns across customer touchpoints.
📋 Key Responsibilities
✅ Design and orchestrate integrated campaign strategies across multiple business functions
✅ Serve as the go-to resource for campaign plan overviews, launch timelines, insights, and performance reporting
✅ Collaborate with Product Marketing to define campaign audiences, themes, messaging, and content needs
✅ Track and socialize budget, performance metrics, and KPIs to optimize impact in partnership with Marketing Operations and Revenue Operations
✅ Work with regional marketing teams to ensure customer centricity and regional fit
✅ Collaborate cross-functionally to ensure messaging and campaign continuity across the end-to-end customer experience
✅ Oversee execution of campaign frameworks across channels and teams, ensuring cohesive messaging and goal alignment
✅ Guide strategic conversations into comprehensive campaign plans that can be managed and executed effectively by project management teams
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong project management skills to ensure campaign success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in designing and executing successful integrated marketing campaigns for global brands
Required Skills:
- Proven experience in managing campaign budgets and strategic resource allocation
- Strong understanding of marketing operations techniques, marketing analytics, and performance measurement tools
- Familiarity with modern digital marketing channels and their requirements
- Ability to develop comprehensive campaign frameworks and measurement approaches
- Excellent analytical skills, with the ability to analyze qualitative and quantitative data and translate insights into strategy
Preferred Skills:
- Experience working in the tech industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in integrated marketing campaign management and a proven track record of driving results.
💰 Compensation & Benefits
Salary Range: $140,800 to $176,000 USD (specific to New York)
Benefits:
- 401k matching + Competitive equity package
- Excellent Medical, Dental and Vision health benefits
- Fertility & Family Forming Benefits
- Flexible time off
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance
- Up to $2,000 of charitable donation matches each year
Working Hours: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is specific to the New York location and may vary based on the candidate's experience and the location of the role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2011
Company Description:
- Miro is a visual workspace for innovation that enables distributed teams to build the next big thing
- The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more
- Miro serves more than 90M users worldwide, including 99% of the Fortune 100
Company Specialties:
- Innovation workspace
- Collaboration software
- Visual collaboration
Company Website: https://miro.com
ASSUMPTION: Miro is a well-established company in the software development industry, with a strong focus on collaboration and innovation.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Campaign Marketing
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to shape the new Campaign Marketing team and define its strategy
- Opportunities to work with cross-functional teams and gain exposure to various aspects of the business
- Possibility to grow into a leadership role as the team expands
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing strategy.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): 535 Mission St, San Francisco, California 94105, US; Amsterdam, NL; Berlin, DE; London, GB; Los Angeles, US; Austin, US; New York City, US; Munich, DE; Yerevan, AM; Tokyo, JP; Paris, FR; Sydney, AU
Geographic Context:
- New York, US: A major global hub for finance, media, and technology
- Miro's offices are located in key cities worldwide, providing opportunities for international collaboration
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to collaborate in-person and work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with cross-functional stakeholders
- Final round with the Head of Campaign Marketing
Key Assessment Areas:
- Campaign strategy and planning skills
- Cross-functional collaboration and communication skills
- Budget management and performance tracking skills
- Cultural fit and alignment with Miro's values
Application Tips:
- Highlight your experience with integrated marketing campaigns and cross-functional collaboration
- Tailor your resume and cover letter to emphasize relevant skills and experiences
- Prepare examples of successful marketing campaigns you've led in the past
- Research Miro's company culture and values to demonstrate your fit
ATS Keywords: Integrated Marketing Campaigns, Budget Management, Performance Tracking, Cross-Functional Collaboration, Marketing Strategy, Campaign Planning, Marketing Operations, Marketing Analytics, Digital Marketing, Customer Experience, Regional Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, cross-functional collaboration skills, and cultural fit with Miro's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Campaign management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Collaboration tools (e.g., Miro, Google Workspace)
ASSUMPTION: The specific tools and technologies used will depend on Miro's current tech stack and the candidate's familiarity with these platforms.
👔 Cultural Fit Considerations
Company Values:
- Dream big
- Work hard
- Stay humble
- Collaborate
- Play as a team to win the world
- Create a better version of ourselves every day
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with cross-functional teams and managing diverse stakeholders?
- Do you have a bias for action and a strategic mindset?
ASSUMPTION: Miro values candidates who are passionate about their work, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing strategic thinking with tactical execution
- Adapting to a fast-paced, dynamic work environment
- Working with remote teams across different time zones
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on integrated campaign strategy and cross-functional collaboration
- Similar roles in other companies may have a narrower focus on specific marketing channels or tactics
- Career progression in this role could lead to a leadership position as the Campaign Marketing team grows
ASSUMPTION: This role offers a unique opportunity to shape Miro's integrated campaign strategy and grow with the team.
📝 Sample Projects
- Developing and executing a global integrated marketing campaign to launch a new product feature
- Collaborating with regional marketing teams to create customer-centric campaigns for specific markets
- Analyzing campaign performance data to optimize future campaigns and improve ROI
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and analytical aspects of the role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Miro's integrated campaign strategy and where this role fits in?
- How does the Campaign Marketing team collaborate with other departments, such as Product Marketing and Sales?
- What are the biggest challenges facing the Campaign Marketing team, and how can this role help address them?
- What opportunities are there for growth and development within the Campaign Marketing team?
- How does Miro support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with integrated marketing campaigns and cross-functional collaboration
- Prepare examples of successful marketing campaigns you've led in the past
- Research Miro's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
