📌 Core Information
🔹 Job Title: Integrated Marketing Campaign Manager
🔹 Company: Medical University of South Carolina
🔹 Location: Charleston, South Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns across multiple healthcare service lines and colleges.
- Collaborating with internal stakeholders and cross-functional teams to achieve marketing campaign objectives.
- Leveraging data-driven insights to optimize campaign performance and demonstrate ROI.
- Serving as a relationship manager and client manager between internal stakeholders and the Office of Communications and Marketing (OCM) team.
- Working in a fast-paced, agile environment with a focus on speed to market and continuous improvement.
ASSUMPTION: This role requires a high degree of autonomy and self-management, as well as strong collaboration skills to work effectively with various internal stakeholders.
📋 Key Responsibilities
✅ Leads development of integrated marketing campaign strategies across the enterprise, clinical, academic, and research for MUSC.
✅ Executes comprehensive marketing communication plans in a timely manner across channels – including paid, earned, owned, social, and out-of-home.
✅ Reports outcomes in a clear, concise, and actionable fashion leveraging dashboards and insight summaries.
✅ Collaborates with cross-functional team members to achieve marketing campaign objectives.
✅ Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
ASSUMPTION: This role requires a strong focus on data analysis and interpretation to drive informed decision-making and optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or a related field. (Masters preferred)
Experience: Minimum 5 years of experience building integrated marketing campaigns with bottom-line accountability for measurable business results.
Required Skills:
- Proven experience in product or service line marketing and development of integrated marketing communication plans.
- Experience with multi-channel paid campaigns, digital and sales strategies to generate demand and produce qualified leads.
- Accomplished in strategic and tactical plan development, implementation, measurement, and tracking.
- Qualitative and quantitative market research experience.
- Experience working closely with external agencies to deliver campaigns.
- Track record of data-driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness and impact.
- Excellent problem-solving, interpersonal, and communication skills.
Preferred Skills:
- Experience working in a healthcare or academic setting.
- Familiarity with CRM systems and marketing automation platforms.
- Knowledge of the South Carolina healthcare market.
ASSUMPTION: While not explicitly stated, experience in the healthcare industry or a related field may be beneficial for understanding the unique challenges and opportunities of marketing within this sector.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a mid-senior level marketing role in Charleston, SC)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plans
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening or weekend work as needed)
ASSUMPTION: The estimated salary range is based on industry standards for similar roles in the Charleston, SC area. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Medical University of South Carolina (MUSC) is a leading academic health sciences center and the state's only comprehensive academic medical center.
Company Size: MUSC Health is one of the largest health systems in South Carolina, with over 25,000 team members and a collective annual budget of $4.4 billion.
Founded: 1824, as the Medical College of South Carolina
Company Description:
- MUSC Health provides patient care at 15 hospitals, more than 350 telehealth sites, and nearly 750 care locations across South Carolina.
- It is dedicated to delivering the highest quality and safest patient care while educating and training generations of outstanding health care providers and leaders.
- MUSC is consistently ranked as the top hospital in South Carolina by U.S. News & World Report.
Company Specialties:
- Health care
- Academic Medical Center
- Community Health
- Health care research
- Health care innovation
- Medical science center
- Medical School
- Academic Medical System
- Regional medical center
- Specialized health care
- Primary Care
- Secondary Care
- Tertiary Care
- and Health care advocacy
Company Website: muschealth.org
ASSUMPTION: MUSC's large size and comprehensive range of services present unique opportunities for marketing professionals to gain experience in various aspects of healthcare marketing.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports to a Director, Integrated Marketing leader
Work Arrangement: On-site, with a focus on collaboration and face-to-face interaction with internal stakeholders
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department or across the organization.
- Opportunities to work on high-impact campaigns and initiatives that drive measurable results.
- Exposure to various aspects of healthcare marketing, including clinical, academic, and research services.
ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-paced, agile marketing environment within a large and complex healthcare organization.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and face-to-face interaction with internal stakeholders
Office Location(s): 171 Ashley Ave, Charleston, SC 29425, US
Geographic Context:
- Charleston, SC is a coastal city known for its historic architecture, rich culture, and vibrant arts scene.
- The city offers a high quality of life, with a moderate cost of living compared to other major metropolitan areas in the Southeast.
- Charleston is home to a diverse and growing economy, with strengths in healthcare, technology, and tourism.
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening or weekend work as needed)
ASSUMPTION: The on-site nature of this role may require some flexibility in working hours to accommodate meetings and deadlines, but the organization prioritizes work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the Director, Integrated Marketing
Key Assessment Areas:
- Marketing campaign strategy and development
- Data analysis and interpretation
- Collaboration and stakeholder management
- Problem-solving and adaptability
- Communication and presentation skills
Application Tips:
- Highlight your experience with integrated marketing campaigns and data-driven optimization.
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
ATS Keywords: Integrated Marketing, Campaign Management, Strategic Planning, Data Analysis, Market Research, Communication, Collaboration, Brand Development, Performance Measurement, Digital Marketing, Lead Generation, Problem Solving, Interpersonal Skills, Tactical Planning, Stakeholder Management, CRM Data Utilization, Agile Marketing
ASSUMPTION: MUSC uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used may vary based on the organization's preferences and the individual team's needs.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Excellence in all we do
- Collaboration and teamwork
- Innovation and continuous learning
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and agile
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Patient-centered and empathetic
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data to drive decision-making and optimize performance?
- Do you have strong communication and presentation skills?
- Are you able to balance multiple projects and priorities effectively?
- Do you have a passion for healthcare and a commitment to improving patient outcomes?
ASSUMPTION: MUSC values candidates who are a strong cultural fit, with a passion for healthcare and a commitment to excellence in all they do.
⚠️ Potential Challenges
- Working in a large, complex healthcare organization may present unique challenges in terms of navigating bureaucracy and silos.
- The on-site nature of this role may require some flexibility in working hours to accommodate meetings and deadlines.
- The fast-paced, agile nature of the role may present challenges for candidates who prefer a more structured or predictable work environment.
- The competitive nature of the healthcare industry may present challenges in terms of standing out and making an impact.
ASSUMPTION: While these challenges exist, MUSC's commitment to excellence, collaboration, and continuous learning helps to mitigate many of the potential drawbacks of working in a large healthcare organization.
📈 Similar Roles Comparison
- Compared to marketing roles in other industries, this role may require a deeper understanding of healthcare systems, regulations, and patient needs.
- Compared to marketing roles in smaller organizations, this role offers the opportunity to work on a larger scale and impact a broader range of services.
- Compared to marketing roles in other functions (e.g., product marketing), this role focuses more on driving demand and generating leads for a wide range of healthcare services.
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with a focus on driving demand and generating leads for a wide range of healthcare services.
📝 Sample Projects
- Developing and executing an integrated marketing campaign to launch a new healthcare service line, including market research, competitive analysis, and multi-channel campaign development.
- Optimizing the performance of an existing marketing campaign for a specific service line, using data analysis and A/B testing to improve ROI.
- Collaborating with cross-functional teams to develop and execute a marketing campaign for a major healthcare event or initiative, such as a fundraising campaign or a community health fair.
ASSUMPTION: These sample projects illustrate the range of marketing campaigns and initiatives that an Integrated Marketing Campaign Manager at MUSC might work on, from strategic planning and development to tactical execution and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Office of Communications and Marketing?
- How does the organization support the professional development and growth of its marketing team members?
- What are the key priorities and initiatives for the marketing department in the coming year?
- How does the organization measure the success of its marketing campaigns, and how is that information used to inform future strategy and planning?
- What is the organization's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the organization, and ensure that this opportunity aligns with your career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through MUSC's careers page
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role, using the keywords listed in the ATS Keywords section.
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
- If selected for an interview, be prepared to discuss your approach to data-driven marketing and your ability to work collaboratively with internal stakeholders.
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
