📌 Core Information
🔹 Job Title: Integrated Marketing Campaign Manager
🔹 Company: Dataminr
🔹 Location: New York, NY (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies to drive pipeline velocity and conversion
- Leading the development of integrated marketing programs addressing the full customer lifecycle
- Collaborating with cross-functional teams to ensure alignment with company objectives and customer needs
- Managing key programs execution and reporting on full funnel metrics
- Working closely with performance marketers to align on strategy for paid campaigns
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution in a fast-paced environment, with a focus on driving business growth through targeted, integrated marketing programs.
📋 Key Responsibilities
✅ Own integrated marketing campaign strategy to drive pipeline velocity and conversion, working closely with sales to ensure optimal handoff and closing strategies
✅ Lead the development of integrated marketing programs that address the full customer lifecycle, focusing on new business acquisition, upsell, cross-sell, and customer expansion in support of revenue targets
✅ Take ownership of key programs execution, ensuring alignment with company objectives, revenue goals, and customer needs at all lifecycle stages
✅ Collaborate with sales, product marketing, subject matter experts, field and event marketing to align on marketing strategies and programs
✅ Own the strategy and program management of tactics across content, email, webinars, third party sponsorships/intent solutions, to drive high quality MQL/SQLs and full funnel engagement
✅ Work closely with marketing operations to manage your piece of the reporting pie and report to key stakeholders on full funnel metrics and program results. Make data-driven decisions to optimize activity and support business growth in meaningful, measurable ways
✅ Collaborate with performance marketers to align on strategy to drive paid campaigns
✅ Collaborate with social and web teams to ensure the business line you own is represented in the market to drive success
ASSUMPTION: This role requires strong communication skills, creative problem-solving, and the ability to work effectively with multiple teams to achieve common goals.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field
Experience: 5+ years of campaign management experience in a B2B SaaS marketing environment. Security experience, specifically Cybersecurity experience is a benefit
Required Skills:
- Excellent verbal and written communications skills
- Creative and curious mindset; strong critical thinking skills
- Ability to collaborate with multiple teams, including sales leaders, product marketing, subject matter experts, etc. to ensure alignment with company goals, revenue targets, and customer needs
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with marketing analytics and reporting
- Knowledge of the cybersecurity industry
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM systems, as well as familiarity with marketing analytics and reporting, would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $108,000 - $135,000 USD per year
Benefits:
- Flexible Work Arrangements
- Generous PTO
- Sick Leave
- Company Equity
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is based on the information given in the job listing. However, it is always recommended to verify the compensation package directly with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Dataminr operates in the technology industry, specifically focusing on real-time information and event discovery using AI-powered platforms. The company serves global organizations and corporations, helping them manage risks, threats, and events in real-time.
Company Size: Dataminr is a mid-sized company with approximately 501-1,000 employees, providing a collaborative and innovative work environment.
Founded: Dataminr was founded in 2009 and has since grown to become a leading provider of real-time information and event discovery solutions.
Company Description:
- Dataminr has created a revolutionary AI platform for discovering real-time events, risks, and threats in public data
- The company's multi-modal fusion AI pulls from more than one million unique public data sources to synthesize terabytes of data spanning text, image, video, audio, and sensor signals for accurate, real-time event detection across 150+ languages and 220+ countries and territories
- Dataminr is recognized for its growth and innovation, earning multi-year recognition on various industry lists
Company Specialties:
- Artificial Intelligence
- Risk Intelligence
- Cyber Threat Intelligence
- Global Event Discovery
- Real-Time Information
- Situational Awareness
- Crisis Alerts
- Digital Risk Protection
- Third-Party Risk
- Vulnerability Intelligence
- Cyber-Physical Risk
- Executive Protection Software
- Physical Security Intelligence
- Emergency Communication
- Business Continuity
- Operational Resilience
- and News
Company Website: http://www.dataminr.com
ASSUMPTION: Dataminr's focus on real-time information and event discovery makes it an attractive employer for individuals interested in cutting-edge AI technology and its practical applications in various industries.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive business growth through targeted marketing campaigns.
Reporting Structure: The Integrated Marketing Campaign Manager reports directly to the Senior Director, Integrated Demand Generation.
Work Arrangement: This role offers flexible work arrangements, including remote work options.
Growth Opportunities:
- Potential to advance to a senior or director-level role within the marketing department
- Opportunities to expand skills and knowledge in AI, real-time information, and event discovery
- Chance to work on high-impact projects with a global impact
ASSUMPTION: Dataminr's focus on growth and innovation provides ample opportunities for career advancement and professional development within the marketing department.
🌍 Location & Work Environment
Office Type: Dataminr has multiple offices worldwide, with the headquarters located in New York, NY. The company offers flexible work arrangements, including remote work options.
Office Location(s): New York, NY; Bozeman, MT; Dublin, IE; Arlington, VA; London, UK; Melbourne, AU; Copenhagen, DK
Geographic Context:
- New York, NY: A bustling city with a thriving tech industry, offering a diverse range of cultural and recreational activities
- Remote: Allows for a flexible work-life balance and the ability to work from anywhere with an internet connection
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The remote work option provides flexibility and convenience for employees, allowing them to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Marketing expertise and campaign management experience
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed in the past
- Research Dataminr's company culture and values to demonstrate your fit during the interview
- Be prepared to discuss your approach to integrated marketing campaigns and driving pipeline velocity
ATS Keywords: Integrated Marketing, Campaign Management, B2B SaaS, Pipeline Velocity, Full Funnel Engagement, Marketing Automation, CRM, Marketing Analytics, Cybersecurity
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant marketing experience and skills, as well as their alignment with Dataminr's company culture and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Marketing analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and marketing analytics tools is beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Dataminr values innovation and encourages employees to push the boundaries of real-time information
- Collaboration: The company fosters a collaborative work environment, encouraging employees to work together to achieve common goals
- Customer Focus: Dataminr prioritizes customer needs and strives to provide the best possible solutions to meet their requirements
Work Style:
- Fast-paced: The work environment is dynamic and requires employees to adapt quickly to changing priorities and demands
- Creative: Employees are encouraged to think outside the box and develop innovative solutions to marketing challenges
- Data-driven: Dataminr uses data to inform decision-making and drive business growth
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a creative and curious mindset, with strong critical thinking skills?
- Are you comfortable using data to inform decision-making and drive business growth?
ASSUMPTION: Applicants should assess their fit with Dataminr's company values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Balancing strategic thinking with hands-on execution in a fast-paced environment
- Working with cross-functional teams to ensure alignment with company objectives, revenue goals, and customer needs
- Keeping up with the latest marketing trends and technologies in the B2B SaaS industry
ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and be prepared to address them proactively.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on integrated marketing campaigns and driving pipeline velocity, rather than specific marketing channels or tactics
- Dataminr's focus on real-time information and event discovery sets it apart from other B2B SaaS companies, offering unique opportunities for growth and innovation
- Career paths in this role may lead to senior or director-level positions within the marketing department, or to related roles in product marketing, sales enablement, or customer success
ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and aspirations.
📝 Sample Projects
- Developing and executing an integrated marketing campaign to drive new business acquisition in the cybersecurity industry
- Creating targeted content and email marketing campaigns to upsell and cross-sell Dataminr's products and services to existing customers
- Managing a third-party sponsorship or intent solution to expand Dataminr's reach and generate high-quality MQLs and SQLs
ASSUMPTION: These sample projects illustrate the types of marketing campaigns and initiatives the Integrated Marketing Campaign Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing technology stack and how it supports integrated marketing campaigns?
- How does the marketing team collaborate with sales to ensure optimal handoff and closing strategies?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
- How does Dataminr support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
ASSUMPTION: Applicants should ask thoughtful questions during the interview to demonstrate their interest in the role and gain a deeper understanding of the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed in the past
- Research Dataminr's company culture and values to demonstrate your fit during the interview
- Be prepared to discuss your approach to integrated marketing campaigns and driving pipeline velocity
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
