📌 Core Information
🔹 Job Title: Integrated Marketing Campaign Manager
🔹 Company: Medical University of South Carolina
🔹 Location: Charleston, South Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns across various healthcare service lines and colleges.
- Collaborating with internal stakeholders and cross-functional teams to achieve marketing campaign objectives.
- Leveraging data and analytics to ensure focused and measurable programs with consistent messaging and branding.
- Measuring and reporting campaign outcomes to optimize performance and demonstrate ROI.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Leads development of integrated marketing campaign strategies across the enterprise, clinical, academic, and research for MUSC.
✅ Executes comprehensive marketing communication plans in a timely manner across channels – including paid, earned, owned, social, and out-of-home.
✅ Reports outcomes in a clear, concise, and actionable fashion leveraging dashboards and insight summaries.
✅ Collaborates with cross-functional team members to achieve marketing campaign objectives and serves as a liaison or client manager between internal stakeholders and OCM team.
✅ Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
✅ Adheres to all MUSC policies, procedures, and standards. Provides guidance and makes recommendations for marketing communication campaign improvements.
✅ Other duties as assigned based on need.
ASSUMPTION: This role involves a mix of independent work and collaboration, with a significant portion of time dedicated to stakeholder management and cross-functional teamwork.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or a related field. (Masters preferred)
Experience: Minimum 5 years of experience building integrated marketing campaigns with bottom-line accountability for measurable business results.
Required Skills:
- Proven track record of data-driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness and impact.
- Excellent problem-solving, interpersonal, and communication skills.
- Experience working closely with external agencies to deliver campaigns.
- Qualitative and quantitative market research experience.
- Product or service line marketing, development of integrated marketing communication plans.
- Use of multi-channel paid campaigns, digital and sales strategies to generate demand and produce qualified leads.
- Accomplished in strategic and tactical plan development, implementation, measurement, and tracking.
Preferred Skills:
- Experience in the healthcare industry.
- Familiarity with healthcare marketing regulations and compliance.
- Proficiency in CRM systems and marketing automation tools.
ASSUMPTION: While industry-specific experience is not required, a strong understanding of healthcare marketing principles and regulations would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year. (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the Charleston, SC area)
Benefits:
- Health, dental, and vision insurance
- Retirement plans (403b and 457b)
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM. Occasional evenings and weekends may be required to attend events or meet deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Medical University of South Carolina (MUSC) is a comprehensive academic health sciences center with a unique charge to preserve and elevate the health of the people of South Carolina through the state's only academic medical center and its regional healthcare affiliate network.
Company Size: MUSC Health is the largest academic health system in South Carolina, with over 25,000 team members and a collective annual budget of $4.4 billion.
Founded: 1824
Company Description:
- MUSC Health is dedicated to delivering the highest quality and safest patient care while educating and training generations of outstanding health care providers and leaders to serve the people of South Carolina and beyond.
- Patient care is provided at 15 hospitals, more than 350 telehealth sites and connectivity to patients’ homes, and nearly 750 care locations situated in all regions of South Carolina.
- In 2022, for the eighth consecutive year, U.S. News & World Report named MUSC Health the No. 1 hospital in South Carolina.
Company Specialties:
- Health care
- Academic Medical Center
- Community Health
- Health care research
- Health care innovation
- Medical science center
- Medical School
- Academic Medical System
- Regional medical center
- Specialized health care
- Primary Care
- Secondary Care
- Tertiary Care
- and Health care advocacy
Company Website: muschealth.org
ASSUMPTION: MUSC Health's large size and comprehensive scope present numerous opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior management or specialized roles within marketing.
Reporting Structure: The Integrated Marketing Campaign Manager will report to a Director, Integrated Marketing leader and work closely with various internal stakeholders and cross-functional teams.
Work Arrangement: This is an on-site position in downtown Charleston, with occasional remote work possible for meetings or events.
Growth Opportunities:
- Advancement to senior management or specialized marketing roles within MUSC Health.
- Expansion of responsibilities to include leadership or mentoring of junior team members.
- Opportunities to work on high-impact, enterprise-wide initiatives and campaigns.
ASSUMPTION: Success in this role may lead to increased responsibilities, expanded leadership opportunities, or the chance to work on high-profile marketing campaigns within the organization.
🌍 Location & Work Environment
Office Type: MUSC Health's main campus is located in downtown Charleston, with additional offices and care locations throughout South Carolina.
Office Location(s): 171 Ashley Ave, Charleston, SC 29425
Geographic Context:
- Charleston is the largest city in South Carolina, with a population of approximately 135,000 people.
- The city is known for its rich history, cultural attractions, and scenic waterfront.
- Charleston offers a mix of urban and suburban living, with various neighborhoods to suit different preferences and budgets.
Work Schedule: The standard work schedule is Monday-Friday, 8:00 AM - 5:00 PM, with occasional evenings and weekends required for events or meetings.
ASSUMPTION: The downtown Charleston location offers easy access to public transportation, dining, and entertainment options, as well as a vibrant cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the Director, Integrated Marketing leader
- Background check and offer extension
Key Assessment Areas:
- Marketing campaign strategy and development
- Data-driven decision making and analytics
- Stakeholder management and communication skills
- Problem-solving and adaptability
- Alignment with MUSC Health's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills.
- Demonstrate your understanding of the healthcare industry and MUSC Health's mission and values.
- Prepare examples of your past marketing campaigns, including strategies, tactics, and results.
- Be ready to discuss your approach to data-driven optimization and continuous improvement.
ATS Keywords: Integrated Marketing, Campaign Management, Strategic Planning, Data Analysis, Market Research, Collaboration, Communication, Problem Solving, Brand Development, Performance Measurement, Digital Marketing, Lead Generation, Stakeholder Management, CRM, Tactical Planning, Agile Marketing
ASSUMPTION: MUSC Health uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role, as they enable efficient campaign management, data analysis, and collaboration with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Collaboration and teamwork
- Excellence and innovation
- Integrity and accountability
- Respect and dignity
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Patient-focused and empathetic
- Professional and ethical
Self-Assessment Questions:
- Do you have a proven track record of data-driven optimization and continuous improvement in marketing campaigns?
- Are you comfortable working with a wide range of stakeholders and managing multiple projects simultaneously?
- Do you thrive in a collaborative, team-focused environment and enjoy working with cross-functional teams?
- Are you passionate about delivering high-quality patient care and committed to MUSC Health's mission and values?
ASSUMPTION: Success in this role requires a strong cultural fit with MUSC Health's values and work style, as well as a genuine commitment to the organization's mission and patients.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong time management and prioritization skills.
- Working in a large, complex organization may present unique challenges in navigating internal politics and bureaucracy.
- Occasional evenings and weekends may be required to attend events or meet deadlines, potentially impacting work-life balance.
- MUSC Health's large size and comprehensive scope may present a steep learning curve for new employees.
ASSUMPTION: While these challenges exist, they can be mitigated with strong communication, time management, and adaptability skills, as well as a willingness to seek guidance and support from colleagues and managers.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on integrated campaign development and execution across multiple healthcare service lines and colleges within a large academic health system.
- Industry-specific experience in healthcare marketing is not required, but a strong understanding of healthcare marketing principles and regulations is beneficial.
- Career progression may involve moving into senior management or specialized marketing roles within MUSC Health, rather than transitioning to a different industry or organization.
ASSUMPTION: This role offers unique opportunities for growth and development within the healthcare marketing field, with a focus on integrated campaign management and data-driven optimization.
📝 Sample Projects
- Developing and executing a comprehensive marketing communication plan for a new healthcare service line launch, including paid, earned, owned, social, and out-of-home channels.
- Conducting market research and analyzing data to identify target audiences and refine campaign messaging and tactics for a college-wide rebranding initiative.
- Collaborating with cross-functional teams to create and implement a lead generation strategy for a new digital health platform, utilizing CRM data and analytics to measure and optimize performance.
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and collaborative nature of the Integrated Marketing Campaign Manager role, requiring strong strategic thinking, tactical execution, and data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and budget for integrated marketing campaigns at MUSC Health?
- How does the Integrated Marketing Campaign Manager role collaborate with other marketing and communications teams within the organization?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does MUSC Health support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to MUSC Health's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills, including any industry-specific experience in healthcare marketing.
- Prepare examples of your past marketing campaigns, including strategies, tactics, and results, to discuss during the interview process.
- Be ready to discuss your approach to data-driven optimization and continuous improvement in marketing campaigns.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
