📌 Core Information
🔹 Job Title: Integrated Marketing Campaign Manager
🔹 Company: Medical University of South Carolina
🔹 Location: Charleston, South Carolina, United States
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns across multiple healthcare service lines and colleges.
- Collaborating with internal stakeholders and cross-functional teams to achieve marketing objectives.
- Leveraging data and analytics to measure performance, optimize campaigns, and drive quantifiable results.
- Serving as a relationship manager and liaison between internal stakeholders and the Office of Communications and Marketing (OCM) team.
- Working in a dynamic, fast-paced environment with a focus on speed to market and continuous improvement.
ASSUMPTION: This role requires a high degree of autonomy and self-motivation, as well as strong project management skills to balance multiple campaigns and stakeholders effectively.
📋 Key Responsibilities
✅ Leads development of integrated marketing campaign strategies across the enterprise, clinical, academic, and research for MUSC.
✅ Executes comprehensive marketing communication plans in a timely manner across channels – including paid, earned, owned, social, and out-of-home.
✅ Reports outcomes in a clear, concise, and actionable fashion leveraging dashboards and insight summaries.
✅ Collaborates with cross-functional team members to achieve marketing campaign objectives and serves as a liaison or client manager between internal stakeholders and OCM team.
✅ Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.
✅ Adheres to all MUSC policies, procedures, and standards, and provides guidance and makes recommendations for marketing communication campaign improvements.
✅ Other duties as assigned based on need.
ASSUMPTION: This role involves a significant amount of stakeholder management, requiring strong communication and interpersonal skills to balance diverse perspectives and priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, or a related field (Master's preferred)
Experience: Minimum 5 years of experience building integrated marketing campaigns with bottom-line accountability for measurable business results.
Required Skills:
- Proven track record of data-driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness and impact.
- Excellent problem-solving, interpersonal, and communication skills.
- Experience working closely with external agencies to deliver campaigns.
- Qualitative and quantitative market research experience.
- Product or service line marketing and development of integrated marketing communication plans.
- Use of multi-channel paid campaigns, digital and sales strategies to generate demand and produce qualified leads.
- Accomplished in strategic and tactical plan development, implementation, measurement, and tracking.
Preferred Skills:
- Experience working in a healthcare or academic setting.
- Familiarity with healthcare marketing regulations and compliance requirements.
- Proficiency in marketing automation tools and CRM systems.
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM systems is highly recommended for this role due to the data-driven nature of the position.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-senior level marketing role in Charleston, SC)
Benefits:
- Health, dental, and vision insurance
- Retirement plans (401k and pension)
- Generous paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee discounts and wellness programs
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening or weekend work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Charleston, SC. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Medical University of South Carolina (MUSC) is a comprehensive academic health sciences center with a 700-bed medical center and more than 100 outreach clinics that serve the health care needs of South Carolina. MUSC also has regional campuses in Charleston and Florence.
Company Size: MUSC is a large employer with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: MUSC was founded in 1824 and has a rich history of providing high-quality patient care, conducting innovative research, and educating the next generation of health care professionals.
Company Description:
- MUSC is dedicated to delivering the highest quality and safest patient care while educating and training generations of outstanding health care providers and leaders to serve the people of South Carolina and beyond.
- MUSC Health is the clinical enterprise of the Medical University of South Carolina, comprising 15 hospitals, more than 350 telehealth sites and connectivity to patients’ homes, and nearly 750 care locations situated in all regions of South Carolina.
- MUSC is consistently ranked as the top hospital in South Carolina by U.S. News & World Report.
Company Specialties:
- Health care
- Academic Medical Center
- Community Health
- Health care research
- Health care innovation
- Medical science center
- Medical School
- Academic Medical System
- Regional medical center
- Specialized health care
- Primary Care
- Secondary Care
- Tertiary Care
- Health care advocacy
Company Website: https://muschealth.org
ASSUMPTION: MUSC's large size and comprehensive range of services provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in integrated marketing campaign management.
Reporting Structure: The Integrated Marketing Campaign Manager will report to a Director, Integrated Marketing leader within the Office of Communications and Marketing (OCM).
Work Arrangement: This is an on-site position located in downtown Charleston, with occasional flexibility for remote work as needed.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the OCM team or broader MUSC organization.
- Opportunities to work on high-impact campaigns and initiatives that drive meaningful results for the organization.
- Access to professional development and training opportunities to enhance skills and advance career growth.
ASSUMPTION: Given MUSC's large size and comprehensive range of services, there are ample opportunities for career growth and development within the organization for the right candidate.
🌍 Location & Work Environment
Office Type: MUSC's main campus is a large, urban medical center located in downtown Charleston, SC.
Office Location(s): 171 Ashley Ave, Charleston, SC 29425, US
Geographic Context:
- Charleston is a historic city with a vibrant arts and culture scene, offering a high quality of life for residents.
- The city has a mild climate, with warm summers and mild winters, making it an attractive place to live and work year-round.
- Charleston is located on the coast of South Carolina, offering easy access to beautiful beaches and outdoor recreation opportunities.
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening or weekend work as needed)
ASSUMPTION: MUSC's downtown Charleston location provides easy access to the city's many amenities and attractions, making it an attractive place to work for those who enjoy an urban environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with HR
- In-person or video interview with hiring manager
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Marketing campaign strategy and execution
- Data-driven decision making and analytics
- Stakeholder management and communication skills
- Problem-solving and adaptability
- Cultural fit and alignment with MUSC's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and achievements.
- Be prepared to discuss specific campaign examples and walk the interviewer through your strategic and tactical approach.
- Demonstrate your ability to analyze data and make data-driven decisions to optimize campaign performance.
- Showcase your strong communication and interpersonal skills, as well as your ability to work effectively with diverse stakeholders.
ATS Keywords: Integrated Marketing, Campaign Management, Strategic Planning, Data Analysis, Market Research, Communication, Collaboration, Brand Development, Performance Measurement, Problem Solving, Digital Marketing, Lead Generation, Stakeholder Management, CRM Data Utilization, Tactical Implementation, Agile Marketing
ASSUMPTION: MUSC's hiring process is thorough and comprehensive, designed to ensure the right fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics, Zoho CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
ASSUMPTION: Proficiency in marketing automation tools and CRM systems is highly recommended for this role due to the data-driven nature of the position.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Innovation
- Collaboration
- Compassion
- Integrity
- Diversity
- Inclusion
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment with a strong focus on data-driven decision making?
- Are you an effective communicator and collaborator, able to work successfully with diverse stakeholders?
- Do you have a proven track record of developing and executing high-impact marketing campaigns that drive measurable results?
- Are you comfortable working in a large, complex organization with a wide range of services and stakeholders?
ASSUMPTION: MUSC values candidates who are data-driven, collaborative, and adaptable, with a strong commitment to excellence and innovation.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong project management and prioritization skills.
- Working in a large, complex organization with a wide range of services and stakeholders may present unique challenges and complexities.
- Occasional evening or weekend work may be required to meet campaign deadlines or attend events.
- The Charleston area may have a competitive job market for marketing professionals, potentially making it more challenging to find suitable housing or negotiate compensation.
ASSUMPTION: While MUSC offers many opportunities and benefits, candidates should be prepared to navigate the unique challenges and complexities that come with working in a large, complex organization.
📈 Similar Roles Comparison
- Compared to marketing roles in other industries, this position may require a deeper understanding of healthcare marketing regulations and compliance requirements.
- MUSC's large size and comprehensive range of services provide ample opportunities for career growth and development, but may also present unique challenges and complexities.
- This role may have a stronger focus on data-driven decision making and analytics compared to similar marketing roles in other organizations.
ASSUMPTION: Candidates should be prepared to demonstrate their understanding of healthcare marketing regulations and compliance requirements, as well as their ability to work effectively in a large, complex organization.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new healthcare service line, targeting both patients and referring providers.
- Analyzing campaign performance data to optimize results and maximize ROI, leveraging data visualization tools and dashboards.
- Collaborating with cross-functional teams to create and implement a comprehensive brand strategy for a college within MUSC, ensuring consistent messaging and visual identity across all touchpoints.
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and strategic nature of the Integrated Marketing Campaign Manager role at MUSC.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign timeline and milestones for this role?
- How does the Integrated Marketing Campaign Manager collaborate with other teams within the Office of Communications and Marketing (OCM) and the broader MUSC organization?
- What are the most significant challenges facing the marketing team at MUSC, and how can this role help address them?
- How does MUSC support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns at MUSC, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the organization's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through MUSC's careers page
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and achievements, emphasizing your data-driven approach and ability to work effectively with diverse stakeholders.
- Prepare for your interview by researching MUSC's mission, values, and recent campaigns, as well as familiarizing yourself with the healthcare industry and marketing trends.
- Be ready to discuss specific campaign examples and walk the interviewer through your strategic and tactical approach, demonstrating your ability to analyze data and make data-driven decisions to optimize campaign performance.
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
