Integrated Marketing Campaigns Manager

📌 Core Information

🔹 Job Title: Integrated Marketing Campaigns Manager

🔹 Company: Multiplier

🔹 Location: Bengaluru, Karnātaka, India

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Senior level (6-8 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic media planning and execution across multiple platforms
• Cross-functional collaboration with product, content, design, GTM, and website ops teams
• Insight-led messaging and research to refine positioning
• Growth mindset with a bias for action and experimentation
• Ownership of GTM strategy, outcome measurement, and reporting

ASSUMPTION: This role requires a strong blend of strategic thinking, creative problem-solving, and analytical skills. The ideal candidate will have experience in B2B marketing, digital marketing, and integrated campaigns.

📋 Key Responsibilities

✅ Lead the planning, execution, and optimization of high-impact, full-funnel campaigns that drive pipeline, product adoption, and brand awareness across global markets

✅ Collaborate with various teams to develop creative briefs and translate customer insights into compelling campaigns

✅ Manage full-funnel campaign strategy and hands-on execution across platforms like LinkedIn, DV360, DCM, Meta, and other paid social and display channels

✅ Lead surveys with internal and external stakeholders, translate insights into relevant messaging strategies, and work with agencies/influencers to refine positioning

✅ Drive a growth mindset, A/B testing, rapid iteration, and bias for action

✅ Understand GTM strategy, SaaS tools, buyer personas, B2B psychology, and take accountability for campaign results

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. The ideal candidate will be comfortable driving initiatives from planning to execution without detailed instructions.

🎯 Required Qualifications

Education: Bachelor's degree or higher in any field

Experience: 6-8 years of experience in B2B marketing or sales roles with exposure to integrated campaigns and digital marketing

Required Skills:

• Proven experience building and optimizing campaigns across multiple platforms
• Strong understanding of SaaS buyer journeys, GTM strategy, and customer psychology
• Excellent written and verbal communication skills
• Strong analytical problem-solving skills
• Results-driven with a high sense of urgency and comfort with ambiguity

Preferred Skills:

• Experience with or exposure to working with agencies, influencers, or third-party vendors
• Familiarity with reporting tools like PowerBI or working in research/creative agency environments

ASSUMPTION: While a degree is required, relevant experience and a strong portfolio will be considered more important than formal education for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Based on experience and industry standards for a mid-senior level marketing role in Bengaluru)

Benefits:

• High-impact role with the chance to play a key role in a rapidly growing company
• Full autonomy in your role, with the flexibility to work remotely
• Work with a passionate, energetic, and diverse team
• Competitive benefits, recognition programs, and career development opportunities
• Attractive ESOPs, giving you a stake in the company’s success
• Comprehensive health insurance coverage for you and your family’s well-being
• Generous holiday policy
• A company that genuinely invests in your professional success

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Bengaluru. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services, specifically global employment outsourcing and management

Company Size: Medium (201-500 employees), which means a well-established yet agile work environment with ample opportunities for growth and impact

Founded: 2020, with a short history but rapid growth and strong backing from investors like Sequoia, DST, and Tiger Global

Company Description:

• Multiplier is a leading global employment platform that simplifies international hiring, onboarding, management, and payroll for businesses
• They offer world-class EOR, AOR, and global payroll products, enabling companies to build global dream teams quickly and compliantly
• Their mission is to build a world without limits, where ambitious businesses can look beyond borders to build their global dream teams

Company Specialties:

• Global Payroll
• Employee Benefits
• Compliance
• Tax/Legal/Labor Laws
• Professional Employer Organization (PEO)
• Employer of Records (EOR)
• Remote & Distributed Teams
• Hiring & Onboarding
• International Payments
• SaaS Platform
• Future of Work
• International Payroll/Benefits Suite

Company Website: https://www.usemultiplier.com/

ASSUMPTION: Multiplier is a fast-growing company with a strong focus on innovation and global expansion. They value diversity and offer competitive benefits and growth opportunities.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and career progression

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Remote OK, with the flexibility to work from anywhere and collaborate with a global team

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Chance to work on high-impact projects and drive business outcomes
• Opportunity to learn and develop skills in a fast-paced, dynamic environment

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, product, and sales, with ample room for growth and impact.

🌍 Location & Work Environment

Office Type: Remote-first, with the option to work from home or a co-working space

Office Location(s): Bengaluru, with a global team spread across multiple time zones

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnātaka and is known for its vibrant tech industry and startup ecosystem
• The city offers a mix of traditional Indian culture and modern amenities, with a cost of living that is generally lower than other major Indian cities
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Flexible, with the expectation to be available during core business hours and overlap with the team's working hours

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the global team provides diverse perspectives and collaboration opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager or HR
• Case study or project presentation (if applicable)
• Final round with key stakeholders or leadership

Key Assessment Areas:

• Marketing and digital campaign expertise
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to integrated marketing campaigns and provide examples of your past work
• Demonstrate your understanding of the company's mission and values, and how your skills and experience align with their goals

ATS Keywords: Integrated Marketing Campaigns, Digital Marketing, B2B Marketing, SaaS, Cross-Functional Collaboration, Analytical Skills, Creative Storytelling, Growth Mindset, A/B Testing, GTM Strategy, Communication Skills, Problem Solving, Data Analysis, Campaign Optimization, Agency Collaboration, Customer Insights

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and skills. Applicants should be prepared to demonstrate their expertise and passion for integrated marketing campaigns.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Advertising platforms (e.g., LinkedIn Ads, Google Ads, Facebook Ads)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience with a range of marketing tools and platforms, and be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Borderless: We believe in a world without limits, where talent can thrive everywhere
• Ambitious: We are driven by a desire to succeed and make an impact
• Inclusive: We value diversity and foster a culture of belonging
• Customer-centric: We put our customers at the heart of everything we do
• One team: We collaborate and support each other to achieve our goals

Work Style:

• Remote-first, with a focus on results and output over hours worked
• Fast-paced and dynamic, with a strong emphasis on innovation and growth
• Collaborative and inclusive, with a culture of open communication and feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a strong focus on growth and innovation?
• Are you comfortable working remotely and collaborating with a global team across multiple time zones?
• Do you have a customer-centric mindset and a passion for driving business outcomes through integrated marketing campaigns?

ASSUMPTION: Multiplier values diversity and fosters a culture of inclusion and belonging. The ideal candidate will be comfortable working in a remote, global team and aligned with the company's values and work style.

⚠️ Potential Challenges

• The role requires a high level of autonomy and the ability to work independently, which may be challenging for some candidates
• The fast-paced, dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
• The global nature of the role may present challenges in terms of communication and collaboration across time zones
• The competitive salary range and benefits package may attract a large number of applicants, making the application and interview process more competitive

ASSUMPTION: The ideal candidate will be comfortable working independently, thriving in a fast-paced environment, and collaborating effectively with a global team.

📈 Similar Roles Comparison

• This role is unique in its focus on integrated marketing campaigns for a global employment outsourcing platform, with a strong emphasis on driving business outcomes and growth
• Compared to traditional marketing roles, this position offers a higher level of autonomy and responsibility, with the opportunity to make a significant impact on the company's success
• Career progression in this role may lead to leadership positions in marketing or other areas of the business, as the company continues to grow and expand

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, product, and sales, with ample room for growth and impact in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing and executing a full-funnel campaign to drive product adoption and brand awareness for a new feature launch
• Conducting market research and customer interviews to refine positioning and messaging for a targeted vertical
• Collaborating with product and design teams to create visually appealing and engaging campaign assets

ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for this role, highlighting the opportunity to work on high-impact initiatives that drive business outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the broader marketing organization?
• How does the company support the professional development and growth of its employees, particularly in marketing roles?
• Can you provide examples of successful integrated marketing campaigns that the company has executed in the past, and what made them effective?
• How does the company approach collaboration and communication across remote, global teams?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These key questions will help applicants better understand the role, the team, and the company, enabling them to make a more informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in integrated marketing campaigns and digital marketing
• Prepare for the interview by researching the company, its mission, and values, and be ready to discuss your approach to integrated marketing campaigns
• If applicable, be prepared to present a case study or project that demonstrates your ability to develop and execute successful marketing campaigns
• Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.