📌 Core Information
🔹 Job Title: Integrated Marketing Communications Manager
🔹 Company: Lion
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving, executing, and amplifying brand ideas across multiple platforms to enhance brand equity and conversion
- Collaborating with cross-functional teams to deliver key projects effectively
- Working on iconic beer brands like Heineken® and Heineken® 0.0, and other popular beverage brands
- Influencing and inspiring agency partners to deliver world-class creative and connections within guardrails of the idea
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and project management skills to successfully drive integrated marketing communications campaigns.
📋 Key Responsibilities
✅ Lead and inspire agency partners to elevate creative across all channels and touchpoints (paid, owned, earned)
✅ Work with key agency partners to shape and implement connections architecture to deliver to KPIs and ensure integrated campaign across multiple touchpoints
✅ Ensure consistent red thread throughout all touchpoints, including creative idea, visual identity, and tone/messaging
✅ Lead process to ensure clarity of when communications will be in market and to ensure all projects are delivered on time
✅ Seek data available and build insights to make optimizations to improve campaign effectiveness, including owning post-campaign reporting and recommendations
✅ Lead strategy and execution aligned to the connection's strategy across key channels either directly and/or with the support of your digital agencies
ASSUMPTION: The role involves a mix of strategic planning, creative direction, and project management, with a strong focus on data-driven optimisation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years in a combination of Integrated Communications Manager in Alcohol/FMCG industry or Creative Agency/Digital Agency/Media Agency: Strategist, Planner
Required Skills:
- Influence & communication skills: Ability to brief, inspire, and influence agencies to deliver world-class creative and connections within guardrails of the idea
- Consumer: How to plan, execute, and optimise campaigns to connect with consumers
- Drive accountability: Hold internal partners and agencies accountable for delivering projects on time
- Performance marketing: Understand how to draw insights from research and performance tracking to optimise creative/media plan
- Curiosity & learning agility: Actively seeking how to better engage with consumers
- Knowledge of creative development process; connections strategy (role of channel); media buying; campaign planning; digital strategy & trends
Preferred Skills:
- Experience working on iconic beer brands or Formula 1 Grand Prix
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the alcohol or FMCG industry, or relevant agency backgrounds, will have a strong foundation for success in this role.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$150,000 per annum (Based on industry standards for a 5-10 year experienced Marketing Manager in Sydney)
Benefits:
- Competitive salary and benefits package
- Opportunities for professional development and growth
- Health and wellness programs
- Employee discounts on Lion products
Working Hours: Full-time, Monday to Friday, with flexibility for project demands
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 5-10 years of experience in Sydney. Actual compensation may vary based on skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Lion is a global beverage company with a portfolio that includes many market-leading names in beer, wine, spirits, seltzer, and non-alcoholic drinks. The company operates in Australia, New Zealand, and the United States, employing over 4,000 diverse and talented people.
Company Size: Lion has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and development.
Founded: Lion was founded in 2019, following the merger of Lion Nathan and Kirin Holdings' Australian and New Zealand operations.
Company Description:
- Lion is a global beverage company with a portfolio that includes many market-leading names in beer, wine, spirits, seltzer, and non-alcoholic drinks.
- The company operates in Australia, New Zealand, and the United States, employing over 4,000 diverse and talented people.
- Lion is an exciting and complex business with a wide range of career paths, from manufacturing and distribution to sales and marketing.
Company Specialties:
- Beer, including iconic brands like Tooheys, Speights, XXXX, and Heineken®
- Wine, such as Wither Hills and Kingston Estate
- Spirits, including premium brands like Effen Vodka and Four Pillars Gin
- Non-alcoholic beverages, like Little Green and Good Karma
- Craft beer brands, like Little Creatures, James Squire, and New Belgium’s Fat Tire
Company Website: lionco.com
ASSUMPTION: Lion's diverse portfolio and global presence offer exciting opportunities for career growth and development within the beverage industry.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and progression within Lion's marketing team.
Reporting Structure: The Integrated Marketing Communications Manager reports directly to the Marketing Manager for the Heineken® brand and works closely with cross-functional teams, including agencies and internal stakeholders.
Work Arrangement: This role is on-site, based in Lion's Sydney office, with flexibility for remote work when required.
Growth Opportunities:
- Progression to a senior marketing role within Lion's beverage portfolio
- Expanding responsibilities to include additional brands or categories
- Developing expertise in specific areas, such as digital marketing or consumer insights
ASSUMPTION: This role offers opportunities for professional growth and development within Lion's marketing team, with a focus on driving integrated marketing communications campaigns for iconic beverage brands.
🌍 Location & Work Environment
Office Type: Lion's Sydney office is a modern, collaborative workspace with a focus on employee well-being and productivity.
Office Location(s): 68 York Street, Sydney, NSW 2000, AU
Geographic Context:
- Sydney is Australia's largest city and a major global financial hub, offering a vibrant multicultural lifestyle
- The Sydney office is located in the central business district, with easy access to public transportation and amenities
- Sydney's climate is mild and temperate, with warm summers and cool winters
Work Schedule: Full-time, Monday to Friday, with flexibility for project demands and occasional weekend work for events or campaigns
ASSUMPTION: Lion's Sydney office provides a modern, collaborative work environment, with opportunities for professional growth and development within the beverage industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or video interview with the marketing team and relevant stakeholders
- Final interview with the marketing director
Key Assessment Areas:
- Candidates' understanding of integrated marketing communications and campaign planning
- Creativity and strategic thinking in developing brand ideas and connections
- Project management skills and ability to deliver projects on time
- Communication and influencing skills, both written and verbal
Application Tips:
- Highlight relevant experience in integrated marketing communications, campaign planning, and project management
- Demonstrate a strong understanding of the beverage industry and Lion's brand portfolio
- Showcase creativity and strategic thinking in your resume and cover letter
- Prepare examples of successful integrated marketing campaigns you've worked on, highlighting your role and the outcomes
ATS Keywords: Integrated Marketing Communications, Campaign Planning, Project Management, Brand Strategy, Consumer Engagement, Heineken®, Lion, Beer, Beverage Industry
ASSUMPTION: Lion's recruitment process is designed to assess candidates' skills and fit for the role, with a focus on integrated marketing communications and campaign planning expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Salesforce Marketing Cloud)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Candidates should have experience with relevant marketing, project management, and design tools, as well as a strong understanding of marketing automation and analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Making the moment mean more
- Doing the right thing
- Pushing boundaries
- Winning together
- Creating a great place to work
Work Style:
- Collaborative and team-oriented
- Agile and adaptable to change
- Data-driven and insights-focused
- Innovative and creative
- Results-oriented and accountable
Self-Assessment Questions:
- Do you align with Lion's company values and work style?
- Are you comfortable working in a dynamic, fast-paced environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Candidates should assess their fit with Lion's company values and work style, as well as their comfort with the pace and collaborative nature of the role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working with tight deadlines and changing priorities
- Adapting to a dynamic and evolving beverage industry
- Balancing creative and strategic thinking with project management and execution
- Navigating a mid-sized company structure and culture
ASSUMPTION: Candidates should be prepared to manage multiple projects, adapt to change, and balance creative and strategic thinking with project management and execution in a mid-sized company environment.
📈 Similar Roles Comparison
- This role is unique in its focus on integrated marketing communications for Lion's iconic beer brands, with a specific emphasis on the Heineken® brand
- Compared to other marketing roles, this position requires a strong balance of strategic thinking, creativity, and project management skills
- Career progression in this role could lead to senior marketing positions within Lion's beverage portfolio, with opportunities to expand responsibilities or specialise in specific areas
ASSUMPTION: This role offers a unique opportunity to work on iconic beer brands within a mid-sized company, with a focus on integrated marketing communications and career growth potential.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign for the launch of a new Heineken® product variant
- Collaborating with agencies to create a consistent brand identity and tone of voice across all touchpoints for the Heineken® brand
- Optimising marketing spend and improving campaign effectiveness through data-driven insights and performance tracking
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Integrated Marketing Communications Manager role at Lion.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the broader marketing strategy for the Heineken® brand and Lion's beverage portfolio?
- What are the key priorities for this role in the first 90 days?
- How does Lion support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, team dynamics, and company culture at Lion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Lion careers portal
- Tailor your resume to highlight relevant experience in integrated marketing communications, campaign planning, and project management
- Write a cover letter demonstrating your understanding of the beverage industry, Lion's brand portfolio, and your fit for the role
- Prepare examples of successful integrated marketing campaigns you've worked on, highlighting your role and the outcomes
- Follow up with Lion's HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
