📌 Core Information
🔹 Job Title: Integrated Marketing Communications Manager
🔹 Company: Inspire Brands
🔹 Location: Atlanta Support Center, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing influencer strategies and social activations to drive business goals
- Collaborating with cross-functional teams to tap into culture 24/7
- Executing surprise and delight initiatives at the speed of culture
- Strategizing new and unique ways to promote brand activations and LTOs
ASSUMPTION: This role requires a high level of creativity, adaptability, and passion for social media and cultural trends.
📋 Key Responsibilities
✅ Manage influencer agency to develop strategies driving business goals and bring Sonic to the forefront of culture
✅ Collaborate with IMC team and PR team on influencer vetting process
✅ Execute Sonic surprise and delight initiatives by identifying and engaging with brand fans and influencers at the speed of culture
✅ Develop briefs and reports as needed for influencer agencies and leadership
✅ Identify new and creative ways to integrate influencers into various brand activations and social support
✅ Strategize and develop social activations to support brand partnerships, influencers, paid social, and organic social support
✅ Work closely with media team and IMC Comms planning team to ensure social activations are driving buzz and hitting KPIs
✅ Strategize new and unique ways to promote the Sonic LTO calendar, activations, and always-on opportunities in paid social
✅ Support the creative review process for all paid social assets
✅ Help identify opportunities in culture for Sonic to show up in unique and clever ways that drive influence
✅ Strategize unique ways to leverage social to amplify brand activations, merchandise, and buzzy cultural opportunities
✅ Support the execution of paid social initiatives and influencers with brand activations
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to balance multiple priorities in a fast-paced environment.
🎯 Required Qualifications
Education: 4-year degree preferred
Experience: 6+ years of experience in Marketing, specifically social or brand activations
Required Skills:
- Creative mindset with the ability to think outside the box and generate new ideas
- Passion for social media and the speed of culture
- Well-versed in top social platforms (TikTok, Meta, X, Snap, and Pinterest) with a strong sense of channel best practices
- Ability to identify cultural trends and provide recommendations on how to execute
Preferred Skills:
- Excellent project and time management skills
- Ability to adapt to frequent change in a fast-paced environment
- Event planning and logistic skills
- Excellent oral and written communication skills
- Demonstrated experience in problem-solving and managing multiple tasks
- Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
- Self-starter mentality
ASSUMPTION: Candidates with a strong background in social media marketing and brand activations, as well as a deep understanding of cultural trends, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (Estimated, based on industry standards for mid-senior level marketing roles in Atlanta)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts at Inspire Brands restaurants
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Atlanta area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Inspire Brands is a multi-brand restaurant company with a portfolio of iconic restaurant brands, including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and Sonic. The company operates more than 32,000 restaurants worldwide and is focused on igniting and nourishing flavorful experiences.
Company Size: Inspire Brands has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Inspire Brands was founded in 2017 through the merger of Arby’s Restaurant Group and Focus Brands.
Company Description:
- Inspire Brands is a multi-brand restaurant company with a diverse portfolio of iconic restaurant brands.
- The company is focused on igniting and nourishing flavorful experiences for its customers.
- Inspire Brands offers a dynamic and collaborative work environment with opportunities for growth and development.
Company Specialties:
- Restaurant operations and management
- Marketing and branding
- Food innovation and product development
- Franchise management
Company Website: http://stories.inspirebrands.com
ASSUMPTION: Working at Inspire Brands offers the opportunity to be part of a large, dynamic organization with a strong focus on growth and innovation in the restaurant industry.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience)
Reporting Structure: This role reports directly to the Associate Manager of IMC and works closely with the IMC Specialist, social and influencer agencies, and cross-functional teams.
Work Arrangement: This is an on-site role based at the Atlanta Support Center, with flexibility to work remotely as needed.
Growth Opportunities:
- Advancement within the marketing department or other departments within Inspire Brands
- Expanding responsibilities and leadership opportunities as the company grows
- Gaining experience working with a diverse portfolio of iconic restaurant brands
ASSUMPTION: This role offers significant growth opportunities within a large, dynamic organization, with the potential for advancement and expanded responsibilities as the company continues to grow and innovate.
🌍 Location & Work Environment
Office Type: Corporate office environment with a collaborative and dynamic work culture
Office Location(s): Atlanta Support Center, Three Glenlake Parkway NE, Atlanta, Georgia 30328, US
Geographic Context:
- The Atlanta metropolitan area is the ninth-largest metropolitan area in the United States, with a diverse economy and a strong job market.
- Atlanta is known for its vibrant cultural scene, with numerous museums, theaters, and music venues.
- The city offers a variety of neighborhoods and suburbs, with housing options to fit different budgets and preferences.
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: Working at the Atlanta Support Center offers a dynamic and collaborative work environment, with opportunities for growth and development within a large organization.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR representative
- In-depth interview with the hiring manager and/or other team members
- Final interview with the director or vice president of marketing
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and alignment with Inspire Brands' values
- Marketing and social media expertise
- Creativity and strategic thinking
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and social media experience, as well as your creativity and strategic thinking skills.
- Be prepared to discuss your understanding of cultural trends and your ability to execute influencer strategies and social activations.
- Demonstrate your ability to work collaboratively and adapt to a fast-paced environment.
ATS Keywords: Influencer strategy, social media marketing, creative thinking, project management, cultural trends, event planning, communication skills, problem-solving, teamwork, time management, brand activations, social platforms, logistics, adaptability, self-starter
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing and social media expertise, creativity, and cultural fit.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Meta, X, Snap, and Pinterest)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: This role requires proficiency in social media platforms and project management tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands and our people
- Integrity and accountability
- Collaboration and teamwork
- Innovation and continuous improvement
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Focus on growth and innovation
- Opportunities for advancement and leadership development
Self-Assessment Questions:
- Do you have a deep passion for social media and the speed of culture?
- Are you able to think creatively and generate new ideas to connect the brand into culture and partnerships?
- Do you thrive in a fast-paced, dynamic work environment and enjoy working collaboratively with cross-functional teams?
ASSUMPTION: Inspire Brands values employees who are passionate, creative, and collaborative, with a strong focus on growth and innovation in the restaurant industry.
⚠️ Potential Challenges
- Managing multiple priorities and projects in a fast-paced environment
- Adapting to frequent change and new opportunities in the dynamic restaurant industry
- Balancing the need for creativity and innovation with the need to execute strategies and activations effectively
- Working with a diverse portfolio of iconic restaurant brands, each with its own unique culture and marketing requirements
ASSUMPTION: This role offers significant challenges and opportunities for growth and development within a large, dynamic organization in the restaurant industry.
📈 Similar Roles Comparison
- This role is unique in its focus on influencer strategy and social media marketing for a multi-brand restaurant company.
- Compared to similar roles in the marketing industry, this role offers a unique opportunity to work with a diverse portfolio of iconic restaurant brands.
- Career path comparison: This role offers opportunities for advancement within the marketing department or other departments within Inspire Brands, with the potential for expanded responsibilities and leadership opportunities as the company grows.
ASSUMPTION: This role offers a unique opportunity to work with a diverse portfolio of iconic restaurant brands in the dynamic restaurant industry.
📝 Sample Projects
- Developing and executing an influencer strategy to drive business goals and bring Sonic to the forefront of culture
- Strategizing and executing social activations to support brand partnerships, influencers, paid social, and organic social support
- Identifying opportunities in culture for Sonic to show up in unique and clever ways that drive influence
ASSUMPTION: These sample projects illustrate the creative and strategic thinking required for success in this role, as well as the need to balance multiple priorities and projects in a fast-paced environment.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the overall marketing strategy for Sonic and the broader portfolio of Inspire Brands restaurants?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for growth and advancement within the marketing department or other departments within Inspire Brands?
- How does Inspire Brands support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and social media experience, as well as your creativity and strategic thinking skills.
- Prepare for your interview by researching Inspire Brands and Sonic, and thinking about how your skills and experience align with the role's requirements.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
