Integrated Marketing & Communications, Mgr, Corporate , FT, Day

📌 Core Information

🔹 Job Title: Integrated Marketing & Communications Manager, Corporate

🔹 Company: Prisma Health

🔹 Location: Greenville, South Carolina

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing & Communications

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing integrated marketing communications plans
• Acting as a marketing consultant to clinical leaders
• Managing projects and collaborating with various marketing teams
• Tracking and reporting plan results to business and clinical leaders

ASSUMPTION: This role requires a strong understanding of both marketing and communications strategies, as well as the ability to work effectively within a matrix organization.

📋 Key Responsibilities

✅ Serve as the primary marketing and communications consultant for assigned clinical areas

✅ Attend service area meetings and act as a liaison between the marketing team and clinical leaders

✅ Translate business opportunities into marketing strategies, campaigns, and tactics

✅ Develop key messages, differentiators, and value propositions

✅ Draft communications and copy for marketing collateral

✅ Act as project manager for promotional materials and campaigns

✅ Collaborate with other marketing areas to maximize tactical project effectiveness

✅ Track and report plan results to business and clinical leaders

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on collaboration and project management.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 3 years of experience in marketing, communications, or a related field

Required Skills:

• Proven experience in strategic plan development
• Expertise in marketing tactics, including collateral material creation, special event management, and targeted initiatives
• Strong account management and relationship-building skills
• Excellent problem-solving skills and the ability to connect dots across a matrix organization

Preferred Skills:

• Experience in healthcare marketing
• Fluency in Spanish (or other languages relevant to the target audience)

ASSUMPTION: While not explicitly stated, experience in healthcare marketing and language proficiency may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the Greenville, SC area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Prisma Health is a not-for-profit health organization focused on improving the health of South Carolinians through improved clinical quality, access to care, and patient experience.

Company Size: Prisma Health is one of the largest not-for-profit health organizations in South Carolina, serving more than 1.2 million patients annually.

Founded: Prisma Health was founded in 2017 through the merger of Greenville Health System and Palmetto Health.

Company Description:

• Prisma Health is dedicated to improving the health of all South Carolinians through improved clinical quality, access to care, and patient experience.
• The organization serves a broad and diverse population, with a strong commitment to community engagement and health equity.
• Prisma Health offers a wide range of services, including acute care, outpatient services, and community health programs.

Company Specialties:

• Acute care services
• Outpatient services
• Community health programs
• Clinical research

Company Website: careers.prismahealth.org

ASSUMPTION: Prisma Health's large size and not-for-profit status may impact the company culture, benefits, and career growth opportunities.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting to a supervisor, manager, director, or executive within the marketing department.

Reporting Structure: The Marketing & Communications Manager will report to the Director of Marketing or a similar role.

Work Arrangement: This is an on-site position, with the primary work location being the Prisma Health Corporate Office in Greenville, SC.

Growth Opportunities:

• Progression to a senior-level marketing role within Prisma Health or its affiliates
• Expansion into other areas of marketing or communications within the organization
• Opportunities to work on high-impact projects and initiatives that drive business growth and improve patient outcomes

ASSUMPTION: As a mid-level management role, this position offers opportunities for career growth and development within Prisma Health and the broader healthcare industry.

🌍 Location & Work Environment

Office Type: Corporate office environment with a mix of open and private workspaces

Office Location(s): Prisma Health Corporate Office, 7001 Corporate Blvd, Greenville, SC 29601

Geographic Context:

• Greenville, SC is located in the Upstate region of South Carolina, with a population of approximately 700,000 people.
• The area offers a mild climate, a low cost of living, and a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a thriving arts scene.
• Greenville is home to a diverse and growing economy, with a strong presence in industries such as healthcare, manufacturing, and technology.

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The corporate office environment may offer opportunities for collaboration and professional development, while also presenting challenges related to noise, distractions, and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the director or executive sponsor

Key Assessment Areas:

• Marketing and communications expertise
• Project management skills
• Collaboration and teamwork
• Problem-solving and critical thinking
• Alignment with Prisma Health's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Prisma Health's mission and values in your application materials
• Prepare examples of your marketing and communications work, as well as any relevant metrics or outcomes

ATS Keywords: Integrated Marketing, Communications, Strategic Planning, Project Management, Account Management, Relationship Building, Problem Solving, Market Research, Digital Media, Social Media, Employee Engagement, Consumer Awareness, Sponsorships, Copywriting, Analytics, Campaign Management, Collaboration

ASSUMPTION: Prisma Health's application process may involve Applicant Tracking System (ATS) screening, so it's essential to include relevant keywords in your application materials.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Inspire health
• Serve with compassion
• Be the difference

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and results-focused

Self-Assessment Questions:

• Do you share Prisma Health's commitment to inspiring health, serving with compassion, and being the difference?
• Are you comfortable working in a matrix organization and collaborating with various teams and stakeholders?
• Do you have a data-driven approach to marketing and communications, and are you comfortable using data to inform your strategies and tactics?

ASSUMPTION: Prisma Health's values and work style may be particularly important for candidates considering this role, as they provide insight into the organization's culture and expectations for employees.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working effectively within a matrix organization and collaborating with various teams and stakeholders
• Adapting to changes in business priorities and marketing strategies
• Meeting tight deadlines and maintaining a high level of quality and accuracy

ASSUMPTION: These challenges are common to marketing and communications roles, particularly in a large, complex organization like Prisma Health.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Communications Manager position in other organizations, but may have a broader scope and more responsibility for strategic planning and project management.
• In healthcare-specific roles, this position may have more focus on clinical service areas and patient-centered marketing strategies.
• Career progression from this role may include opportunities to specialize in specific areas of marketing or communications, or to move into more senior-level management or leadership positions.

ASSUMPTION: While this role shares similarities with other marketing and communications positions, its unique context within Prisma Health and the healthcare industry may present distinct opportunities and challenges.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new clinical service line or facility
• Creating and implementing a targeted employee engagement initiative to improve employee satisfaction and retention
• Managing a rebranding project for a clinical service area, including updates to marketing materials, website content, and social media presence

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Marketing & Communications Manager may be involved in at Prisma Health.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the broader organizational strategy and priorities for Prisma Health?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• What opportunities are there for professional development and growth within this role and the broader organization?
• How does Prisma Health support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing and communications work, as well as any relevant metrics or outcomes
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.