Integrated Marketing: External Communications

📌 Core Information

🔹 Job Title: Integrated Marketing: External Communications Intern

🔹 Company: Understood

🔹 Location: New York, NY

🔹 Job Type: Internship

🔹 Category: Marketing & Communications

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (3 days on-site, 1 half-day remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution of media and thought leadership programs
• Assisting with earned media support, event engagements, and executive social media
• Tracking and reporting communication results
• Managing the backend of the blog and media center
• Working closely with the Director, External Communications

ASSUMPTION: This internship is designed to provide undergraduate students with hands-on experience in marketing and communications within a non-profit organization focused on supporting individuals who learn and think differently.

📋 Key Responsibilities

✅ Support the execution of media and thought leadership programs, including:

• Earned media support
• Event and speaking engagements
• Executive social media management
• Tracking and reporting communication results
• Backend management of the blog and media center

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the organization's needs and the intern's skills and interests.

🎯 Required Qualifications

Education: Undergraduate student majoring in Communications or a related field

Experience: No formal experience required, but relevant coursework or extracurricular activities are a plus

Required Skills:

• Strong written and verbal communication skills
• Familiarity with PR measurement platforms (e.g., Cision, MuckRack, Meltwater)
• Familiarity with LinkedIn

Preferred Skills:

• Experience pitching media

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong interest in learning and thinking differences, as well as a commitment to diversity, equity, and inclusion.

💰 Compensation & Benefits

Salary Range: $25 per hour

Benefits:

• Paid internship opportunity
• Exposure to various aspects of marketing and communications in a non-profit setting
• Potential to gain relevant experience for future career opportunities

Working Hours: 20 hours per week (3 days on-site, 1 half-day remote)

ASSUMPTION: The salary range provided is based on the information given in the job listing. It is assumed that benefits for interns may be limited compared to full-time employees.

📌 Applicant Insights

🔍 Company Context

Industry: Understood is a non-profit organization focused on supporting individuals who learn and think differently. They provide resources to help these individuals navigate challenges, gain confidence, and find support and community.

Company Size: Understood has 51-200 employees, which means the company is small enough to offer a more personal and collaborative work environment but large enough to provide diverse opportunities and resources.

Founded: Understood was founded in 2014, making it a relatively young organization with a strong focus on growth and innovation.

Company Description:

• Understood is committed to shaping the world for difference and raising awareness of the challenges and strengths of people who learn and think differently.
• The organization provides resources to help people navigate challenges, gain confidence, and find support and community.
• Understood has five core values: continuously learn, act with intention, champion difference, inspire change, and grow together.

Company Specialties:

• Education
• Special Education/IEPs/504 Plans
• Learning Disabilities
• ADHD/Focus
• Dyslexia/Reading
• Dysgraphia/Writing
• Dyscalculia/Math
• Dyspraxia
• Executive Functioning Issues
• Processing Issues
• Nonverbal Learning Disabilities
• Social/Emotional Issues
• Accessibility
• Inclusion
• Disability awareness

Company Website: www.understood.org

ASSUMPTION: It is assumed that Understood is committed to creating an inclusive and supportive work environment that reflects the diverse needs of the individuals they serve.

📊 Role Analysis

Career Level: This internship is designed for undergraduate students seeking experience in marketing and communications. It is an entry-level position that provides valuable hands-on experience in a non-profit setting.

Reporting Structure: The intern will report directly to the Director, External Communications.

Work Arrangement: This is a hybrid internship, with three days on-site at the Understood office in New York, NY, and one half-day remote.

Growth Opportunities:

• Gain practical experience in marketing and communications within a non-profit organization
• Develop skills in media relations, event coordination, and social media management
• Build relationships with industry professionals and learn from experienced mentors
• Potentially explore full-time opportunities with Understood upon graduation

ASSUMPTION: It is assumed that Understood values the contributions of interns and may offer full-time opportunities to exceptional candidates who demonstrate a strong fit with the organization's mission and values.

🌍 Location & Work Environment

Office Type: Understood's office is located in New York, NY, and offers a collaborative and inclusive work environment.

Office Location(s): 96 Morton St, Floor 5, New York, NY 10014, US

Geographic Context:

• New York, NY, is a vibrant and diverse city with a rich cultural scene and numerous educational institutions.
• The city offers ample opportunities for networking and professional growth in the non-profit sector.
• New York, NY, is home to many organizations focused on supporting individuals who learn and think differently, providing opportunities for collaboration and learning.

Work Schedule: The internship requires three days on-site at the Understood office and one half-day remote. The work schedule is flexible and may be adjusted based on the intern's availability and the organization's needs.

ASSUMPTION: It is assumed that Understood is committed to providing a supportive and flexible work environment that accommodates the needs of its interns.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Complete an initial phone or video screening with the hiring manager
• Participate in a virtual or in-person interview with the marketing team
• Receive a decision and offer, if selected

Key Assessment Areas:

• Communication skills (written and verbal)
• Familiarity with PR measurement platforms and LinkedIn
• Alignment with Understood's mission and values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing and communications
• Demonstrate your commitment to Understood's mission and values in your application materials
• Prepare thoughtful questions about the organization and the role to ask during the interview

ATS Keywords: Communications, Marketing, PR Measurement, Media Relations, Event Coordination, Social Media, Diversity Commitment

ASSUMPTION: It is assumed that Understood uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Cision, MuckRack, or Meltwater (PR measurement platforms)
• LinkedIn
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)

ASSUMPTION: It is assumed that Understood provides access to the necessary tools and technologies for interns to perform their job functions effectively.

👔 Cultural Fit Considerations

Company Values:

• Continuously learn
• Act with intention
• Champion difference
• Inspire change
• Grow together

Work Style:

• Collaborative
• Adaptable
• Detail-oriented
• Proactive
• Committed to Understood's mission and values

Self-Assessment Questions:

• How do you demonstrate a commitment to Understood's values in your daily life and work?
• How do you approach learning and adapting to new situations?
• How do you balance attention to detail with a proactive and collaborative work style?

ASSUMPTION: It is assumed that Understood values candidates who demonstrate a strong fit with the organization's mission, values, and work style.

⚠️ Potential Challenges

• Balancing the demands of an internship with academic responsibilities
• Adapting to a new work environment and team dynamics
• Managing expectations and priorities in a fast-paced, non-profit setting
• Navigating the unique challenges and needs of individuals who learn and think differently

ASSUMPTION: It is assumed that Understood provides support and resources to help interns overcome these challenges and succeed in their role.

📈 Similar Roles Comparison

• This internship offers a unique opportunity to gain experience in marketing and communications within a non-profit organization focused on supporting individuals who learn and think differently.
• Compared to other marketing and communications roles, this internship may offer less focus on sales and more emphasis on raising awareness and supporting a specific community.
• This role may provide opportunities for career growth in the non-profit sector or in marketing and communications more broadly.

ASSUMPTION: It is assumed that Understood values the contributions of interns and may offer full-time opportunities to exceptional candidates who demonstrate a strong fit with the organization's mission and values.

📝 Sample Projects

• Assisting with the planning and execution of an event or speaking engagement
• Researching and pitching media outlets to secure coverage for Understood's initiatives
• Managing the backend of the blog and media center, including uploading content and ensuring accurate information
• Tracking and reporting communication results, including media mentions and social media engagement

ASSUMPTION: It is assumed that Understood provides interns with meaningful and impactful projects that contribute to the organization's mission and goals.

❓ Key Questions to Ask During Interview

• How does this internship fit into Understood's overall marketing and communications strategy?
• What are the key priorities for this role, and how will my work contribute to Understood's mission?
• How does Understood support the professional growth and development of its interns?
• What opportunities are there for collaboration and learning from other teams and departments within Understood?
• How does Understood approach accessibility and inclusion in its communications and outreach efforts?

ASSUMPTION: It is assumed that Understood values candidates who ask thoughtful and insightful questions that demonstrate their interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://boards.greenhouse.io/understood/jobs/7946137002?gh_jid=7946137002
• Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing and communications
• Prepare thoughtful questions about the organization and the role to ask during the interview
• Follow up with Understood after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.