Integrated Marketing & Go-To-Market Manager
Motorway
Full-time
On-site
London, City of, United Kingdom
📦 Product Marketing
📌 Core Information
- Job Title: Integrated Marketing & Go-To-Market Manager
- Company: Motorway
- Location: London, UK
- Job Type: Full-time, On-site
- Category: Marketing
- Date Posted: April 7, 2025
- Experience Level: Mid-level (2-5 years)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated Go-To-Market (GTM) strategies for both B2C and B2B.
- Leading cross-functional teams to ensure seamless execution of marketing programs.
- Managing project timelines, budgets, and resources effectively.
- Leveraging data and analytics to identify opportunities and insights.
- Collaborating with various departments to ensure alignment and consistent communication.
ASSUMPTION: This role requires a strategic thinker with a strong background in marketing, experience in both B2C and B2B, and a proven track record of driving successful campaigns.
📋 Key Responsibilities
- 🌟 Strategic Planning: Develop and execute comprehensive GTM strategies and campaigns for B2C and B2B.
- 🤝 Cross-Functional Leadership: Lead and coordinate cross-functional teams, including Marketing, Product, Sales, Operations, and Creative.
- 📈 Performance Tracking: Define and track clear objectives, KPIs, and success metrics for each GTM initiative.
- 📊 Data-Driven Insights: Provide accurate, insightful, data-driven reporting and recommendations, and conduct thorough post-launch/campaign post-mortems.
- 📅 Project Management: Manage project timelines, budgets, and resources effectively, ensuring on-time and on-budget delivery of all GTM activities.
- 📝 Messaging & Positioning: Develop compelling messaging and positioning for new launches.
- 📅 Integrated Marketing Calendar: Maintain and manage an integrated marketing calendar for all programs by objective, audience, and channels.
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple complex projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Proven experience (2-5 years) in developing and executing integrated GTM strategies in a fast-paced, tech-driven environment.
- Required Skills:
- Strong project management skills.
- Understanding of marketing channels and best practices.
- Analytical thinking and data-driven decision making.
- Exceptional communication and interpersonal skills.
- Ability to manage multiple complex projects simultaneously.
- Proficiency in marketing tools and software (e.g., Google Analytics, marketing automation platforms).
Preferred Skills:
- Experience working with creative teams and providing clear direction.
- Familiarity with the used car market or similar industries.
- Proficiency in project management tools (e.g., Asana, Trello).
ASSUMPTION: Candidates with experience in both B2C and B2B marketing and a strong understanding of the nuances of targeting different audience segments will be at an advantage.
💰 Compensation & Benefits
- Salary Range: £45,000 - £60,000 per annum (based on experience and market standards for mid-level marketing roles in London).
- Benefits:
- Competitive pension scheme.
- Private health insurance.
- Life assurance.
- 25 days' holiday (plus bank holidays).
- Flexible working hours.
- Regular team-building events and social activities.
- Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Motorway operates in the technology and internet sector, specifically focusing on the used car market.
- Company Size: Motorway is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
- Founded: Motorway was founded in 2017, making it a relatively young and fast-growing company.
- Company Description: Motorway is a UK-based used car marketplace that connects private car sellers with verified dealers nationwide. Their online-only platform offers a simple, hassle-free process for selling cars, earning them an 'Excellent' Trustpilot rating with over 70,000 reviews. Backed by leading investors, Motorway is on a mission to transform the used car market.
- Company Specialties: Cars, car selling, car buying, car dealers, online car buyers, used car, used cars, car auction, and car auctions.
📊 Role Analysis
- Career Level: This role is a mid-level position, ideal for candidates with 2-5 years of experience in marketing.
- Reporting Structure: The Integrated Marketing & Go-To-Market Manager will report directly to the Head of Marketing and work closely with various departments, including Product, Sales, Operations, and Creative.
- Work Arrangement: This role is on-site, with a flexible work arrangement that allows for remote work when necessary.
- Growth Opportunities: As Motorway continues to grow, there will be opportunities for career progression into senior marketing roles or other leadership positions within the company.
🌍 Location & Work Environment
- Office Type: Motorway has two offices in the UK: one in London and one in Brighton. The London office is located in the vibrant Fitzrovia neighborhood, offering easy access to public transportation and various amenities.
- Office Location(s): Motorway, 12-13 Wells Mews, London, England W1T 3HE, GB; Motorway, 16-17 West Street, Brighton, England BN1 2RL, GB
- Geographic Context: London is a multicultural city with a thriving tech industry, providing ample opportunities for professional growth and networking. Brighton, known for its seaside location and vibrant arts scene, offers a more relaxed pace of life while still being well-connected to London.
- Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands. Motorway offers a flexible working environment, with remote work options available when necessary.
💼 Interview & Application Insights
- Typical Process: The interview process for this role may include an initial phone or video screen, followed by one or two on-site interviews with members of the marketing team and other stakeholders. A final interview with the Head of Marketing may also be required.
- Key Assessment Areas: Candidates should expect to be assessed on their strategic thinking, analytical skills, communication abilities, and project management experience.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of both B2C and B2B marketing strategies and your ability to develop and execute integrated GTM campaigns.
- Demonstrate your problem-solving skills and ability to work effectively in a fast-paced, dynamic environment.
- Prepare questions to ask the interviewer about the company's growth plans, team dynamics, and the specific challenges faced by the marketing department.
🛠️ Tools & Technologies
- Google Analytics
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
👔 Cultural Fit Considerations
- Company Values: Motorway values innovation, collaboration, and a customer-centric approach. They prioritize a positive, inclusive work environment where employees feel empowered to drive change and make an impact.
- Work Style: Motorway encourages a dynamic and agile work style, with a strong emphasis on collaboration, open communication, and continuous learning. Employees are expected to be proactive, adaptable, and results-driven.
- Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
- Are you comfortable working collaboratively with cross-functional teams and stakeholders?
- Do you possess strong analytical skills and a data-driven mindset?
- Are you passionate about the used car market and eager to contribute to Motorway's mission to transform the industry?
⚠️ Potential Challenges
- Balancing multiple complex projects simultaneously, requiring strong project management skills and the ability to prioritize effectively.
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability.
- Collaborating with various departments and stakeholders, necessitating strong communication and interpersonal skills.
- Keeping up with the latest marketing trends and technologies, as the role requires a continuous learning mindset.
📈 Similar Roles Comparison
- Product Marketing Manager: This role focuses more on product positioning, messaging, and go-to-market strategy for a specific product or service, whereas the Integrated Marketing & Go-To-Market Manager oversees cross-channel marketing strategies for both B2C and B2B.
- Marketing Manager: While both roles involve developing and executing marketing campaigns, the Integrated Marketing & Go-To-Market Manager has a broader scope, encompassing both B2C and B2B marketing and requiring a higher level of strategic thinking and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a comprehensive GTM strategy for a new car-buying feature, targeting both private sellers and car dealers.
- Launching a targeted B2B campaign to attract new car dealers to the Motorway platform, resulting in a 20% increase in dealer partnerships.
- Conducting a competitive analysis of other used car marketplaces and identifying opportunities to differentiate Motorway's offerings and improve market share.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does Motorway support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate with other departments, such as Product and Sales, to ensure consistent messaging and successful campaigns?
- What are the most rewarding aspects of working at Motorway, according to current employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://motorway.co.uk/careers).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Motorway's mission, values, and recent projects, and be ready to discuss your strategic approach to integrated marketing and GTM strategies.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Integrated Marketing & Go-To-Market Manager
- Company: Motorway
- Location: London, UK
- Job Type: Full-time, On-site
- Category: Marketing
- Date Posted: April 7, 2025
- Experience Level: Mid-level (2-5 years)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated Go-To-Market (GTM) strategies for both B2C and B2B.
- Leading cross-functional teams to ensure seamless execution of marketing programs.
- Managing project timelines, budgets, and resources effectively.
- Leveraging data and analytics to identify opportunities and insights.
- Collaborating with various departments to ensure alignment and consistent communication.
ASSUMPTION: This role requires a strategic thinker with a strong background in marketing, experience in both B2C and B2B, and a proven track record of driving successful campaigns.
📋 Key Responsibilities
- 🌟 Strategic Planning: Develop and execute comprehensive GTM strategies and campaigns for B2C and B2B.
- 🤝 Cross-Functional Leadership: Lead and coordinate cross-functional teams, including Marketing, Product, Sales, Operations, and Creative.
- 📈 Performance Tracking: Define and track clear objectives, KPIs, and success metrics for each GTM initiative.
- 📊 Data-Driven Insights: Provide accurate, insightful, data-driven reporting and recommendations, and conduct thorough post-launch/campaign post-mortems.
- 📅 Project Management: Manage project timelines, budgets, and resources effectively, ensuring on-time and on-budget delivery of all GTM activities.
- 📝 Messaging & Positioning: Develop compelling messaging and positioning for new launches.
- 📅 Integrated Marketing Calendar: Maintain and manage an integrated marketing calendar for all programs by objective, audience, and channels.
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple complex projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Proven experience (2-5 years) in developing and executing integrated GTM strategies in a fast-paced, tech-driven environment.
- Required Skills:
- Strong project management skills.
- Understanding of marketing channels and best practices.
- Analytical thinking and data-driven decision making.
- Exceptional communication and interpersonal skills.
- Ability to manage multiple complex projects simultaneously.
- Proficiency in marketing tools and software (e.g., Google Analytics, marketing automation platforms).
Preferred Skills:
- Experience working with creative teams and providing clear direction.
- Familiarity with the used car market or similar industries.
- Proficiency in project management tools (e.g., Asana, Trello).
ASSUMPTION: Candidates with experience in both B2C and B2B marketing and a strong understanding of the nuances of targeting different audience segments will be at an advantage.
💰 Compensation & Benefits
- Salary Range: £45,000 - £60,000 per annum (based on experience and market standards for mid-level marketing roles in London).
- Benefits:
- Competitive pension scheme.
- Private health insurance.
- Life assurance.
- 25 days' holiday (plus bank holidays).
- Flexible working hours.
- Regular team-building events and social activities.
- Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Motorway operates in the technology and internet sector, specifically focusing on the used car market.
- Company Size: Motorway is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
- Founded: Motorway was founded in 2017, making it a relatively young and fast-growing company.
- Company Description: Motorway is a UK-based used car marketplace that connects private car sellers with verified dealers nationwide. Their online-only platform offers a simple, hassle-free process for selling cars, earning them an 'Excellent' Trustpilot rating with over 70,000 reviews. Backed by leading investors, Motorway is on a mission to transform the used car market.
- Company Specialties: Cars, car selling, car buying, car dealers, online car buyers, used car, used cars, car auction, and car auctions.
📊 Role Analysis
- Career Level: This role is a mid-level position, ideal for candidates with 2-5 years of experience in marketing.
- Reporting Structure: The Integrated Marketing & Go-To-Market Manager will report directly to the Head of Marketing and work closely with various departments, including Product, Sales, Operations, and Creative.
- Work Arrangement: This role is on-site, with a flexible work arrangement that allows for remote work when necessary.
- Growth Opportunities: As Motorway continues to grow, there will be opportunities for career progression into senior marketing roles or other leadership positions within the company.
🌍 Location & Work Environment
- Office Type: Motorway has two offices in the UK: one in London and one in Brighton. The London office is located in the vibrant Fitzrovia neighborhood, offering easy access to public transportation and various amenities.
- Office Location(s): Motorway, 12-13 Wells Mews, London, England W1T 3HE, GB; Motorway, 16-17 West Street, Brighton, England BN1 2RL, GB
- Geographic Context: London is a multicultural city with a thriving tech industry, providing ample opportunities for professional growth and networking. Brighton, known for its seaside location and vibrant arts scene, offers a more relaxed pace of life while still being well-connected to London.
- Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands. Motorway offers a flexible working environment, with remote work options available when necessary.
💼 Interview & Application Insights
- Typical Process: The interview process for this role may include an initial phone or video screen, followed by one or two on-site interviews with members of the marketing team and other stakeholders. A final interview with the Head of Marketing may also be required.
- Key Assessment Areas: Candidates should expect to be assessed on their strategic thinking, analytical skills, communication abilities, and project management experience.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of both B2C and B2B marketing strategies and your ability to develop and execute integrated GTM campaigns.
- Demonstrate your problem-solving skills and ability to work effectively in a fast-paced, dynamic environment.
- Prepare questions to ask the interviewer about the company's growth plans, team dynamics, and the specific challenges faced by the marketing department.
🛠️ Tools & Technologies
- Google Analytics
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
👔 Cultural Fit Considerations
- Company Values: Motorway values innovation, collaboration, and a customer-centric approach. They prioritize a positive, inclusive work environment where employees feel empowered to drive change and make an impact.
- Work Style: Motorway encourages a dynamic and agile work style, with a strong emphasis on collaboration, open communication, and continuous learning. Employees are expected to be proactive, adaptable, and results-driven.
- Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
- Are you comfortable working collaboratively with cross-functional teams and stakeholders?
- Do you possess strong analytical skills and a data-driven mindset?
- Are you passionate about the used car market and eager to contribute to Motorway's mission to transform the industry?
⚠️ Potential Challenges
- Balancing multiple complex projects simultaneously, requiring strong project management skills and the ability to prioritize effectively.
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability.
- Collaborating with various departments and stakeholders, necessitating strong communication and interpersonal skills.
- Keeping up with the latest marketing trends and technologies, as the role requires a continuous learning mindset.
📈 Similar Roles Comparison
- Product Marketing Manager: This role focuses more on product positioning, messaging, and go-to-market strategy for a specific product or service, whereas the Integrated Marketing & Go-To-Market Manager oversees cross-channel marketing strategies for both B2C and B2B.
- Marketing Manager: While both roles involve developing and executing marketing campaigns, the Integrated Marketing & Go-To-Market Manager has a broader scope, encompassing both B2C and B2B marketing and requiring a higher level of strategic thinking and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a comprehensive GTM strategy for a new car-buying feature, targeting both private sellers and car dealers.
- Launching a targeted B2B campaign to attract new car dealers to the Motorway platform, resulting in a 20% increase in dealer partnerships.
- Conducting a competitive analysis of other used car marketplaces and identifying opportunities to differentiate Motorway's offerings and improve market share.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does Motorway support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate with other departments, such as Product and Sales, to ensure consistent messaging and successful campaigns?
- What are the most rewarding aspects of working at Motorway, according to current employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://motorway.co.uk/careers).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Motorway's mission, values, and recent projects, and be ready to discuss your strategic approach to integrated marketing and GTM strategies.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.