📌 Core Information
🔹 Job Title: Integrated Marketing Junior Manager - Sustainability (m/f/d)
🔹 Company: ZF Group
🔹 Location: Wroclaw LP2, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies focused on sustainability
- Collaborating with cross-functional teams to plan and execute commercial programs
- Identifying and understanding key customer personas and journeys
- Enabling sales teams with the right tools and messaging to win in the market
- Driving effective change management to upscale existing processes and increase sustainability
ASSUMPTION: This role requires a strong understanding of B2B and B2C marketing, as well as the ability to adapt to changing market conditions and customer needs.
📋 Key Responsibilities
✅ Develop and execute global marketing strategies aligned with business objectives and goals
✅ Plan and execute commercial programs across all sustainable products and solutions
✅ Identify key Personas, Ideal Customer Profiles, and map Customer Journey and data flows
✅ Collaborate with regional teams and Integrated Marketing Peers to localize and adapt marketing plans
✅ Lead in-/external change management to influence ZF sustainability goals
ASSUMPTION: This role requires strong collaboration and communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: University degree in Marketing, Business Administration, or related field
Experience: Proven experience in several marketing roles, ideally in automotive aftermarket or strong B2B brands
Required Skills:
- Understanding of industry-specific customer behaviors and trends for B2B & B2C
- Ability to develop and execute global marketing strategies
- Good knowledge of customer journeys, personas, ideal customer profiles, and audience targeted content management
- Fluency in English
Preferred Skills:
- Proficiency in any other languages
ASSUMPTION: Candidates with experience in the automotive industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for similar roles in Poland)
Benefits:
- Private Medical Care
- Life Insurance
- Cafeteria System/Sport Card
- Global Referral Program
Working Hours: 40 hours per week, with flexible working hours and a hybrid work system
ASSUMPTION: The salary range is an estimate based on market research for similar roles in Poland. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Parts Manufacturing
Company Size: 10,001+ employees
Founded: 1915
Company Description:
- ZF is a global technology company supplying advanced mobility products and systems for passenger cars, commercial vehicles, and industrial technology.
- The company contributes to reducing emissions, protecting the climate, and enhancing safe mobility through its products.
- ZF operates 161 production locations in 30 countries worldwide.
Company Specialties:
- Automotive components and systems
- Automotive Safety
- E-Mobility
- Vehicle Motion Control
- Integrated Safety
- Automated Driving
- Digitalization
- Components and Systems for Off-Highway
- Components and Systems for Industrial Applications
- and Software
Company Website: www.zf.com
ASSUMPTION: ZF's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Junior Manager
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Hybrid work system with flexible working hours
Growth Opportunities:
- Potential career progression to Senior Manager or Marketing Manager roles
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Possibility to work with international teams and gain global exposure
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in a global organization.
🌍 Location & Work Environment
Office Type: Hybrid work system with on-site presence required
Office Location(s): Wroclaw LP2, Poland
Geographic Context:
- Wroclaw is the fourth-largest city in Poland, with a rich history and vibrant cultural scene
- The city offers a high quality of life, with affordable housing and a wide range of leisure activities
- Wroclaw is home to several international companies and has a thriving business ecosystem
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: Wroclaw's dynamic business environment and high quality of life make it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Marketing strategy development and execution
- Collaboration and communication skills
- Customer understanding and segmentation
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on and their outcomes
- Research ZF's sustainability initiatives and be prepared to discuss how your skills and experience can contribute to their success
ATS Keywords: Integrated Marketing, Sustainability, Commercial Programs, Customer Journey, Marketing Strategy, B2B Marketing, B2C Marketing, Change Management, Collaboration
ASSUMPTION: ZF's application process is designed to assess candidates' marketing skills and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analytics tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Responsibility
- Excellence
- Trust
- Openness
Work Style:
- Collaborative
- Adaptable
- Results-driven
- Customer-focused
- Innovative
Self-Assessment Questions:
- How do you align with ZF's company values, and how have you demonstrated these values in your previous roles?
- How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful collaboration?
- How do you adapt to changing market conditions and customer needs, and can you provide an example of a time when you successfully navigated a significant market shift?
ASSUMPTION: ZF values candidates who demonstrate a strong cultural fit and align with the company's core values.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse teams and stakeholders, each with their own goals and objectives
- Adapting to a hybrid work environment and balancing remote and on-site work
- Keeping up with the latest marketing trends and technologies
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to a Marketing Specialist or Marketing Coordinator position, but with a focus on sustainability and a broader scope of responsibilities
- Compared to other marketing roles, this position requires a strong understanding of both B2B and B2C marketing strategies
- Career progression in this role could lead to Senior Marketing Manager or Marketing Director positions
ASSUMPTION: Candidates with experience in similar marketing roles may find this position to be a good fit, but should be prepared to adapt to the unique focus on sustainability and the broader scope of responsibilities.
📝 Sample Projects
- Developing and executing a marketing campaign to promote ZF's sustainability initiatives to customers
- Conducting market research to identify customer personas and ideal customer profiles for sustainable products and solutions
- Collaborating with regional teams to localize and adapt marketing plans for specific markets
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the importance of collaboration in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to ZF's overall sustainability goals, and what are the key priorities for the first 90 days?
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does ZF support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does ZF approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on and their outcomes
- Research ZF's sustainability initiatives and be prepared to discuss how your skills and experience can contribute to their success
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
