📌 Core Information
🔹 Job Title: Integrated Marketing Lead
🔹 Company: Monzo
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Hybrid (2 office days per week)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (London office)
🚀 Job Overview
Key aspects of this role include:
- Leading integrated marketing efforts across all channels
- Driving marketing strategy and delivering campaigns aligned with Monzo's business objectives
- Managing teams to deliver campaigns where relevant
- Collaborating with various teams, including product, growth, and marketing
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing campaigns and their impact on business outcomes.
📋 Key Responsibilities
✅ Set, develop, and execute the integrated marketing strategy for the Collective, aligning with business goals, customer needs, and marketing capacity
✅ Ensure the portfolio of campaigns is delivered for your Collective, collaborating with teams in Marketing, product, and growth
✅ Manage any Collective-specific budget and the capacity for the Collective’s campaigns within owned channels
✅ Monitor and report on Collective’s performance, tracking key metrics and regularly providing updates to senior leadership
✅ Lead the optimisation of your Collective’s marketing campaigns, acting as either thought partner or operator/executor depending on importance
✅ Support stakeholder communication by preparing presentations, strategic updates, and reports, ensuring leadership stays informed of key Collective outcomes
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure campaigns are delivered on time and within budget.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience leading marketing initiatives in tech or regulated financial services environments
Required Skills:
- Cross-functional leadership
- Strategic thinking and vision
- Commercial acumen in marketing
- Integrated campaign design
- Data-driven optimisation
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £85,000 - £100,000 per year
Benefits:
- Stock options
- Learning budget of £1,000 a year for books, training courses, and conferences
- Flexible working hours
- Additional benefits listed here
Working Hours: Full-time (37.5 hours per week), with flexible working hours and a hybrid work arrangement (2 office days per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles in London and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking and Financial Services
Company Size: 1,001-5,000 employees
Founded: 2015
Company Description:
- Monzo is a digital retail bank and fintech company based in London
- Offers a range of financial services, including personal and business bank accounts, savings, investments, and credit cards
- Known for its hot coral cards and innovative features, such as get-paid-early
Company Specialties:
- Digital Retail Bank
- Fintech
- Digital banking and smartphone
Company Website: https://monzo.com
ASSUMPTION: Monzo is a well-established fintech company with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid to Senior Level
Reporting Structure: Reports directly to the Head of Marketing or a relevant senior manager
Work Arrangement: Hybrid (2 office days per week) with flexible working hours
Growth Opportunities:
- Potential to grow into a more senior marketing role or take on additional responsibilities
- Opportunities to work on new products and features as Monzo expands its offerings
- Chance to develop leadership and management skills by overseeing campaigns and teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on Monzo's marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Broadwalk House, Appold Street, London, England EC2A 2AG
Geographic Context:
- London is a major global financial hub with a vibrant tech industry
- The office is located near Liverpool Street station, with excellent transport links
- The area offers a wide range of amenities, including shops, restaurants, and cultural attractions
Work Schedule: Full-time (37.5 hours per week) with flexible working hours and a hybrid work arrangement (2 office days per week)
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Recruiter call (30 minutes)
- Initial call (45 minutes)
- Two interviews via Google Meet (60 minutes each)
Key Assessment Areas:
- Strategic thinking and vision
- Cross-functional leadership skills
- Commercial acumen in marketing
- Integrated campaign design and data-driven optimisation
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of integrated marketing campaigns you have led or contributed to in the past
- Be ready to discuss your approach to data-driven optimisation and how you have used data to inform marketing strategies
ATS Keywords: Integrated Marketing, Campaign Design, Data-Driven Optimisation, Cross-Functional Leadership, Strategic Thinking, Marketing Strategy, Marketing Campaigns, Marketing Teams
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and marketing expertise, as well as their cultural fit with Monzo.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Google Analytics, Looker)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Take ownership
- Be inclusive
- Work together
- Be bold
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align marketing strategies with business objectives and customer needs?
- Can you provide an example of a time when you led a team to deliver a successful integrated marketing campaign?
- How do you use data to inform and optimise marketing strategies?
ASSUMPTION: Monzo values candidates who are collaborative, data-driven, and innovative, with a strong commitment to customer-centric marketing.
⚠️ Potential Challenges
- Managing multiple campaigns and teams simultaneously
- Balancing business objectives with customer needs and marketing capacity
- Adapting to a fast-paced, dynamic work environment
- Working with stakeholders across various teams and departments
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high degree of cross-functional collaboration and strategic thinking
- Monzo's focus on innovation and customer experience sets it apart from more traditional financial institutions
- This role offers significant growth potential and the opportunity to make a real impact on Monzo's marketing efforts
ASSUMPTION: This role is well-suited to candidates with experience in tech or fintech marketing, looking to take on a strategic and leadership-focused role.
📝 Sample Projects
- Developing and executing an integrated marketing campaign to launch a new product or feature
- Conducting market research and analysis to inform marketing strategies and campaign optimisation
- Managing a team to deliver a series of marketing campaigns across multiple channels, ensuring alignment with business objectives and customer needs
ASSUMPTION: These projects are designed to showcase the candidate's ability to lead integrated marketing campaigns, work collaboratively with teams, and use data to inform marketing strategies.
❓ Key Questions to Ask During Interview
- How does Monzo support the growth and development of its marketing team members?
- Can you describe the marketing team's structure and how this role fits within it?
- How does Monzo measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does Monzo foster a culture of innovation and customer-centricity within its marketing efforts?
ASSUMPTION: These questions are designed to help the candidate understand the marketing team's structure, priorities, and culture, as well as the role's specific responsibilities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of integrated marketing campaigns you have led or contributed to in the past
- Be ready to discuss your approach to data-driven optimisation and how you have used data to inform marketing strategies
- Follow up with the Monzo recruitment team one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
