📌 Core Information
🔹 Job Title: Integrated Marketing Manager
🔹 Company: NMI
🔹 Location: Remote, US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns for NMI’s Merchant Relationship Management (MRM) portfolio
- Collaborating cross-functionally with various teams to ensure campaign alignment and meet pipeline goals
- Creating and delivering campaigns with an emphasis on digital channels to support both short-term and long-term pipeline and revenue goals
- Evangelizing NMI’s MRM solutions in the market
- Driving thought leadership and inbound visibility through content marketing and SEO optimization
ASSUMPTION: This role requires a strategic and executional mindset, with the ability to balance both high-level planning and tactical execution.
📋 Key Responsibilities
✅ Lead the planning and development, and collaborate on the execution of integrated, multi-channel marketing campaigns to drive awareness, engagement and qualified sales opportunities for the MRM product portfolio.
✅ Collaborate cross-functionally with product marketing, corporate marketing, demand generation, channel and sales teams to ensure campaign alignment across awareness/reputation, demand generation, customer retention, sales and channel enablement.
✅ Partner with internal teams and external agencies to create and deliver campaigns with an emphasis on digital channels to support both short-term and long-term pipeline and revenue goals.
✅ Understand the core personas and needs of each persona in the MRM buying groups, ensuring messaging, value propositions, content, demand and awareness activities meet the requirements for each audience.
✅ Work with product marketing and content teams to create thought leadership, product-driven content, case studies, webinars, podcasts and sales tools tailored to MRM buyers.
✅ Drive competitive differentiation from other merchant management and CRM solutions in the marketplace, ensuring NMI’s solutions are understood by third party influencers (G2, industry analysts).
✅ Track and report on analyst and peer review influence on awareness, credibility, and pipeline acceleration, using these insights to refine messaging, value propositions and personas.
ASSUMPTION: This role requires strong project management, communication, and stakeholder alignment skills to manage multiple campaigns and teams effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: 7+ years of B2B marketing experience, ideally in SaaS, fintech, payments, or enterprise technology
Required Skills:
- Proven experience in integrated marketing strategy and campaign planning
- Strong understanding of digital marketing channels, including SEM, SEO, PPC, display, programmatic, etc.
- Experience with marketing automation tools (Salesforce, Hubspot, Pardot, ZoomInfo) and analytics (GA4)
- Excellent project management, communication, and stakeholder alignment skills
- Strong attention to detail and creativity
Preferred Skills:
- Experience in the payments or fintech industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in B2B marketing and a well-developed digital skill set are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a 5-10 year experienced Integrated Marketing Manager in the US)
Benefits:
- Competitive Annual Salary + Bonus
- Remote First Culture
- Flex PTO
- Health, Dental and Vision Insurance
- 13 Paid Holidays
- Company Volunteer Days
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a 5-10 year experienced Integrated Marketing Manager in the US. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: NMI operates in the payments and fintech industry, enabling partners with choice and challenging the one-size-fits-all approach to payments.
Company Size: NMI is a small company with a remote-first culture, offering a flexible and entrepreneurial work environment.
Founded: NMI was founded in 1997 and has since grown to become a leading payments technology provider.
Company Description:
- NMI enables partners with choice, challenging the one-size-fits-all approach to payments
- NMI powers success for innovative tech created by SMBs, entrepreneurs, and fintech startups
- NMI democratizes the latest payments technology, making it accessible to everyone
Company Specialties:
- Payments technology
- Fintech
- SaaS
Company Website: networkmerchants.com
ASSUMPTION: NMI's small size and remote-first culture may offer more flexibility and autonomy in this role, while also presenting opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's marketing efforts
Reporting Structure: This role reports directly to the SVP of MRM and collaborates with various teams, including product marketing, demand generation, channel marketing, and sales
Work Arrangement: Remote solely, with flexibility for occasional in-person meetings or events
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing efforts
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing
- Chance to make a significant impact on the company's marketing strategy and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape NMI's marketing strategy and make a lasting impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- The United States has a diverse and dynamic payments industry, with numerous opportunities for growth and innovation
- The remote work arrangement offers flexibility and the ability to work from anywhere in the US
- The United States has a competitive job market for marketing professionals, with many opportunities for career growth and development
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement may require strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and potential team members
- Final interview with the SVP of MRM
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign planning
- Digital marketing skills and expertise
- Project management and stakeholder communication
- Cultural fit and alignment with NMI's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of NMI's business and the payments industry in your application materials
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
ATS Keywords: Integrated Marketing, Campaign Planning, Digital Marketing, SEM, SEO, PPC, Marketing Automation, Project Management, Stakeholder Communication, NMI, Merchant Relationship Management, Payments Industry
ASSUMPTION: NMI's hiring process may vary based on the specific role and candidate, but typically involves a thorough assessment of marketing skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (Salesforce, Hubspot, Pardot, ZoomInfo)
- Analytics tools (GA4)
- Digital marketing channels (SEM, SEO, PPC, display, programmatic, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary based on NMI's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Remote and flexible work arrangements
- Entrepreneurial and autonomous work environment
- Strong focus on results and performance
- Collaborative and team-oriented culture
Self-Assessment Questions:
- Do you thrive in a remote work environment with minimal supervision?
- Are you comfortable managing multiple projects and stakeholders simultaneously?
- Do you have a strong understanding of digital marketing channels and tactics?
- Are you passionate about the payments industry and eager to learn about NMI's products and services?
ASSUMPTION: NMI's remote-first culture and entrepreneurial work environment may appeal to candidates who are self-motivated, results-driven, and comfortable working independently.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong project management and communication skills
- Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues
- The dynamic and competitive payments industry may require continuous learning and adaptation to new trends and technologies
- NMI's small size and remote-first culture may present limited opportunities for in-person collaboration and networking
ASSUMPTION: These challenges can be mitigated with strong self-management, communication, and adaptability skills, as well as a willingness to learn and grow in a dynamic and evolving industry.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position requires a stronger focus on digital marketing channels and tactics, as well as a deeper understanding of the payments industry
- Compared to other integrated marketing roles, this position offers the opportunity to work on a wide range of campaigns and projects, with a high degree of autonomy and responsibility
- Compared to other roles in the payments industry, this position offers the opportunity to work on cutting-edge technology and innovative solutions, with a strong focus on driving growth and market share
ASSUMPTION: This role offers a unique blend of strategic and executional responsibilities, with a strong focus on digital marketing and the payments industry.
📝 Sample Projects
- Developing and executing a multi-channel campaign to launch a new MRM product feature, including email marketing, paid media, content syndication, and social media promotion
- Creating a thought leadership content series to establish NMI as a trusted authority in the payments industry, including blog posts, whitepapers, and webinars
- Conducting a competitive analysis of other merchant management and CRM solutions, and developing a go-to-market strategy to differentiate NMI's MRM portfolio
ASSUMPTION: These sample projects illustrate the strategic and executional nature of the Integrated Marketing Manager role, with a focus on driving awareness, engagement, and pipeline generation.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within it?
- What are the biggest challenges facing the MRM portfolio, and how can this role help address them?
- How does NMI support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does NMI measure the success of its marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: These questions can help candidates better understand the role's responsibilities, priorities, and expectations, as well as NMI's marketing team structure and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on integrated marketing strategy, digital marketing, and project management
- Prepare examples of successful marketing campaigns you've led or contributed to in the past, demonstrating your ability to drive awareness, engagement, and pipeline generation
- Follow up with NMI's hiring team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
