- Developing and executing integrated marketing campaigns to drive eComm bookings for Grasshopper.
- Collaborating cross-functionally with teams such as customer acquisition, B+C, analyst, and SEO.
- Ensuring brand consistency across various touchpoints.
- Analyzing campaign performance and providing data-driven optimizations.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
- 📝 Content Strategy & Roadmap: Work with the SEO team to build content strategies, develop engaging content, and improve SEO performance.
- 📊 Integrated Marketing Plans: Create comprehensive marketing plans encompassing digital and emerging channels, defining goals, audience, message, content, channel mix, budget, and KPIs.
- 🎨 Brand Consistency: Ensure all marketing efforts adhere to brand guidelines, maintaining a strong brand identity across various touchpoints.
- 🤝 Cross-Functional Collaboration: Work closely with other teams to bring campaigns to life, fostering a collaborative environment.
- 📈 Campaign Performance Analysis: Analyze weekly performance, strategize tests based on gaps, and communicate performance with stakeholders.
- 🛠️ Marketo & Pendo Experience: Assist in set-up, QA, and troubleshooting data piping and accuracy.
ASSUMPTION: This role involves a mix of strategic planning, creative development, and analytical evaluation, requiring a versatile skill set.
🎯 Required Qualifications
- 🎓 Education: Bachelor's degree in Marketing, Business, or a related field.
- 🕒 Experience: 3-4+ years of general marketing experience with an emphasis on Demand Generation or Integrated Marketing.
- 🛠️ Required Skills:
- Strong understanding of campaign strategy, content development, journey mapping, budgeting, and measurement.
- Experience driving growth to achieve quarterly targets.
- Exceptional communication skills (interpersonal, written, and verbal).
- Detail-oriented and process-driven, with the ability to think creatively to solve problems.
- 💡 Preferred Skills:
- Understanding of Marketo and/or Pendo.
- Experience with SEO and AI tools.
ASSUMPTION: Candidates should have a proven track record in integrated marketing, with a data-driven approach and strong communication skills.
💰 Compensation & Benefits
- 💰 Salary Range: $65,000 - $107,500 per year (USD)
- 🎁 Benefits: Comprehensive benefits, wellness programs, and global opportunities for professional and personal development.
- 🕒 Working Hours: Full-time, with flexible hours and remote work arrangement.
ASSUMPTION: The salary range is based on industry standards for a mid-level marketing role with remote work arrangements.
📌 Applicant Insights
🔍 Company Context
- 🏢 Industry: Software Development
- 🌐 Company Size: 1,001-5,000 employees
- 📅 Founded: 1997 (as LogMeIn, rebranded to GoTo in 2021)
- 📝 Company Description: GoTo is a leading provider of remote management and support, and business communication software, offering a unified admin solution. Their portfolio includes GoTo Resolve, Rescue, Connect, and more.
- 🎯 Company Specialties: Remote management, support, and business communication software.
📊 Role Analysis
- 🌟 Career Level: Mid-level marketing role with growth opportunities.
- 👥 Reporting Structure: This role reports directly to the Senior Marketing Manager.
- 💻 Work Arrangement: Remote (US) with flexible hours.
- 🌱 Growth Opportunities: Potential career growth within the marketing department or related fields.
🌍 Location & Work Environment
- 🏢 Office Type: Remote (US)
- 📍 Office Location(s): N/A (remote work)
- 🌎 Geographic Context: The role is remote, allowing for flexibility in work-life balance and location within the US.
- 🕒 Work Schedule: Full-time, with flexible hours and the ability to work independently.
💼 Interview & Application Insights
- 🔎 Typical Process: Phone screen, behavioral interviews, case study presentation, and final interview with the hiring manager.
- 🎯 Key Assessment Areas: Problem-solving, creativity, data analysis, communication skills, and cultural fit.
- 💡 Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of integrated marketing campaigns you've worked on and their outcomes.
- Be ready to discuss your approach to data-driven decision making and campaign optimization.
- 🏆 Company Values: Making IT easy, anywhere; customer-centric; innovative; collaborative; and accountable.
- 💼 Work Style: GoTo values a growth mindset, hacker mentality, action-oriented, data-driven, and grit.
- 🤔 Self-Assessment Questions:
- How do you approach continuous learning and improvement in your marketing strategies?
- Can you provide an example of a time when you had to adapt your marketing plan due to changing circumstances?
- How do you ensure brand consistency across various marketing channels and touchpoints?
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution.
- Ensuring brand consistency across various external resources.
- Managing cross-functional teams and stakeholders.
📈 Similar Roles Comparison
- 🔄 Integrated Marketing Manager vs. Demand Generation Manager: Both roles focus on driving growth through marketing efforts, but the Integrated Marketing Manager has a broader scope, encompassing brand management and cross-functional collaboration.
- 🔄 Integrated Marketing Manager vs. Marketing Specialist: The Integrated Marketing Manager role requires more strategic planning and cross-functional collaboration, while the Marketing Specialist role may focus more on tactical execution and specific marketing channels.
📝 Sample Projects
- Developing an integrated marketing campaign for a new product launch, including content strategy, creatives, channel mix, and budget allocation.
- Analyzing campaign performance data to identify trends, optimize spend, and maximize ROI.
- Collaborating with cross-functional teams to create a consistent brand experience across various touchpoints.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does GoTo support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
📌 Next Steps for Applicants
- Submit your application through [this link](https://goto.wd5.myworkdayjobs.com/GoToCareers/job/Remote-US/Integrated-Marketing-Manager_R25-1249).
- Customize your resume to highlight relevant marketing experience and skills, emphasizing your ability to drive growth and manage integrated marketing campaigns.
- Prepare a cover letter that demonstrates your understanding of the role, your relevant experience, and your enthusiasm for the opportunity.
- Prepare examples of integrated marketing campaigns you've worked on and their outcomes, as well as any relevant case studies or data-driven insights.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
