Integrated Marketing Manager

📌 Core Information

🔹 Job Title: Integrated Marketing Manager

🔹 Company: Dow Jones

🔹 Location: NYC - 1211 Ave of the Americas

🔹 Job Type: Full-Time

🔹 Category: Marketing & Product Management

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the presale process and collaborating with various teams to develop pitches and integrated programs for clients.
• Managing daily pitch and proposal work, ensuring alignment with client needs and showcasing the value of media offerings.
• Working in a fast-paced environment with a passion for media, an editorial mindset, and a high standard for visual presentations.
• Translating data and insights into compelling and engaging advertising and branded content programs.

ASSUMPTION: This role requires strong project management, communication, and creative skills to succeed in a dynamic and collaborative environment.

📋 Key Responsibilities

✅ Manage and lead individual daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings.

✅ Have a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities.

✅ Develop and articulate creative marketing programs in many forms, including written creative proposals and visually-motivated pitch decks, with minimal oversight and direction from Director.

✅ Use research and data to share insights and support value propositions for client pitches and proposals.

✅ Staying up-to-date with new product and feature launches.

✅ Lead creation of advertiser case studies and work with relevant MMS teams to create cohesive story.

✅ Create, manage, and update marketing collateral used for client meetings and presentations.

ASSUMPTION: This role involves a high level of multitasking, prioritization, and attention to detail to ensure client needs are met and projects are delivered on time and to a high standard.

🎯 Required Qualifications

Education: B.A. or B.S.

Experience: Minimum 5 years of relevant experience in a sales marketing function, preferably within publishing and/or digital advertising environment.

Required Skills:

• Foundational understanding of ad sales, media planning, as well as content marketing and emerging digital and social platforms.
• Knowledge of basic research/analytical metrics.
• Excellent time management and ability to prioritize projects.
• Curiosity in an environment of constant learning and change.
• Ability to manage multiple projects simultaneously in a deadline-driven atmosphere.
• Positive, can-do attitude, team player.
• Commitment to excellence.

Preferred Skills:

• Design and deck building skills using tools such as Google Slides, Powerpoint, Canva, etc.
• Ability to lead the entire pre-sale process from initial sales briefing, budgeting, revisions thru to postsale transition handoff.
• Ability to learn and use internal systems such Factiva, Dow Jones InSite, etc to help build presale narrative.
• Strong organizational, project management, writing, strategy/storytelling, and presentation skills, and a high attention to detail.
• Demonstrated problem solving, resourcefulness and critical thinking skills.
• Measurement and budget management skills.
• Strong interpersonal skills.

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing automation tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 per year

Benefits:

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Working Hours: 40 hours per week, with flexibility for project demands.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York City area. The actual salary may vary based on the selected candidate's experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events.

Company Size: Dow Jones has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Dow Jones was founded in 1882 and has a rich history in journalism and media.

Company Description:

• Dow Jones is home to leading publications and products, including the flagship Wall Street Journal, Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS, and Chemical Market Analytics.
• The company has one of the world’s largest news-gathering operations globally, producing unrivaled quality content for more than 130 years.
• Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Company Specialties:

• Business News
• Risk & Compliance
• Market Intelligence
• Private Markets
• Digital Media
• Wealth Management
• Algorithmic & Quantitative Trading
• Research & Knowledge Management
• News Archives
• Conferences
• Market Moving News
• Investment Banking

Company Website: Dow Jones

ASSUMPTION: Dow Jones is a well-established and respected company in the media industry, offering a stable and professional work environment.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of experience and continued learning and growth.

Reporting Structure: The Integrated Marketing Manager will report directly to the Director of Integrated Marketing and collaborate with various teams, including Sales, Product Strategy, The Trust, Ad Operations & Planning, Research, Events, etc.

Work Arrangement: This is an on-site role based in New York City, with flexibility for remote work as needed.

Growth Opportunities:

• Progression to a senior-level or management role within the Integrated Marketing team or related departments.
• Expanding skills and expertise in media, marketing, and advertising through collaboration with various teams and working on diverse projects.
• Potential opportunities to work on international projects or with global clients.

ASSUMPTION: Dow Jones offers a supportive and collaborative work environment that encourages professional growth and development.

🌍 Location & Work Environment

Office Type: The Dow Jones headquarters is a modern, professional office environment located in Midtown Manhattan, New York City.

Office Location(s): 1211 6th Ave, New York, NY 10036, US

Geographic Context:

• New York City is a major global hub for media, finance, and technology, offering numerous networking and professional development opportunities.
• The office is conveniently located near public transportation, with easy access to major subway lines and bus routes.
• The surrounding area offers a wide range of dining, entertainment, and cultural attractions.

Work Schedule: The work schedule is typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for project demands.

ASSUMPTION: The office environment is professional and collaborative, with a focus on open communication and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the HR team.
• In-person or virtual interview with the hiring manager and relevant team members.
• Final interview with the Director of Integrated Marketing.
• Background check and offer extension.

Key Assessment Areas:

• Understanding of media, marketing, and advertising concepts and trends.
• Ability to manage multiple projects and meet deadlines.
• Strong communication and presentation skills.
• Creative problem-solving and critical thinking skills.
• Alignment with Dow Jones' company culture and values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the media landscape and Dow Jones' products and services in your application materials.
• Prepare examples of your proposal and pitch deck work to showcase your skills and creativity during the interview process.
• Research Dow Jones' company culture and be prepared to discuss how your values and work style align with the organization.

ATS Keywords: Integrated Marketing, Proposal Writing, Media Planning, Content Marketing, Pitch Deck, Client Management, Project Management, Marketing Strategy, Advertising, Branding, Creative Marketing, Data Analysis, Budget Management

ASSUMPTION: The application process for this role may take several weeks, and communication from the Dow Jones HR team may be limited due to the high volume of applications received.

🛠️ Tools & Technologies

• Factiva
• Dow Jones InSite
• Google Slides
• Powerpoint
• Canva
• Microsoft Office Suite
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Familiarity with these tools and a willingness to learn new technologies as needed will be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Independence
• Fairness
• Collaboration

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented
• Focus on open communication and open-door policy
• Data-driven and analytical approach
• Continuous learning and adaptation

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with various teams and stakeholders?
• Do you have a strong attention to detail and a commitment to excellence?
• Are you able to manage multiple projects simultaneously and meet tight deadlines?
• Do you have a passion for media, advertising, and marketing, and a desire to stay up-to-date with industry trends and developments?

ASSUMPTION: Dow Jones values candidates who are proactive, innovative, and committed to delivering high-quality work in a fast-paced environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and high expectations for quality and creativity.
• The media and advertising landscape is constantly evolving, requiring continuous learning and adaptation.
• The role may involve occasional travel for client meetings or industry events.
• The New York City office environment can be competitive and fast-paced, with a high level of noise and activity.

ASSUMPTION: These challenges can be mitigated by strong project management skills, a proactive and adaptable work style, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role differs from related positions in that it focuses specifically on integrated marketing and proposal writing for The Wall Street Journal and Barron's Group media offerings.
• Industry-specific context: The media and advertising industry is highly competitive and dynamic, with a strong focus on data-driven decision-making and innovative storytelling.
• Career path comparison: This role offers opportunities for growth and progression within the Integrated Marketing team or related departments, with potential for advancement to senior-level or management positions.

ASSUMPTION: This role is unique in its focus on integrated marketing and proposal writing for Dow Jones' flagship media brands, offering a specialized and challenging opportunity for the right candidate.

📝 Sample Projects

• Developing a comprehensive pitch deck and proposal for a major advertising campaign, including market research, competitive analysis, and creative strategy.
• Collaborating with the Sales team to create a targeted and personalized pitch for a potential client, highlighting the unique value propositions of The Wall Street Journal and Barron's Group media offerings.
• Working with the Research team to analyze market trends and data, and incorporating insights into client pitches and proposals to drive business growth and long-term partnerships.

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Integrated Marketing Manager role, requiring strong analytical, creative, and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and project pipeline for this role?
• How does the Integrated Marketing team collaborate with other departments, such as Sales and Product Strategy?
• What opportunities are there for professional growth and development within the Integrated Marketing team or related departments?
• How does Dow Jones support work-life balance for its employees, particularly in a fast-paced and dynamic work environment?
• What are the most challenging aspects of this role, and how can they be effectively managed?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Dow Jones Career website.
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on media, marketing, and advertising-related accomplishments.
• Prepare examples of your proposal and pitch deck work to showcase your skills and creativity during the interview process.
• Research Dow Jones' company culture and be prepared to discuss how your values and work style align with the organization.
• Follow up with the Dow Jones HR team one week after submitting your application to inquire about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.