Integrated Marketing Manager

📌 Core Information 🔹 Job Title: Integrated Marketing Manager 🔹 Company: Fortune 🔹 Location: New York, NY 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: June 2, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing integrated marketing plans to drive audience growth across SEO, syndication platforms, social media, paid ads, newsletters, podcasts, and video. - Collaborating with editorial teams to align content strategies with audience acquisition goals. - Monitoring KPIs and providing actionable insights to refine strategies continuously. ASSUMPTION: This role requires a strong understanding of digital marketing trends and a data-driven approach to campaign optimization. 📋 Key Responsibilities ✅ Develop and execute integrated marketing plans to grow Fortune’s audience across various digital channels. ✅ Collaborate with editorial teams to align content strategies with audience acquisition goals. ✅ Monitor KPIs and provide actionable insights to refine strategies continuously. ASSUMPTION: Success in this role will depend on the candidate's ability to balance creativity with data-driven decision-making. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 5+ years of experience in digital marketing with a focus on audience acquisition. Required Skills: - Proven expertise in SEO, social media marketing (organic and paid), email marketing, syndication partnerships, and content distribution strategies. - Strong collaboration skills with experience working cross-functionally across editorial, product, paid media, social media, PR, and newsletters teams. - Proficiency in analytics tools (e.g., Google Analytics 4, Looker) to track performance metrics and optimize campaigns. Preferred Skills: - Experience in subscription-based business models or media/publishing industries. ASSUMPTION: Candidates with a proven track record in driving measurable results through multi-channel campaigns will excel in this role. 💰 Compensation & Benefits Salary Range: $105,000 - $115,000 per year Benefits: - Discretionary annual bonus of 10% Working Hours: 40 hours per week ASSUMPTION: The salary range is competitive for the role and industry standards, with potential for bonuses based on performance. 📌 Applicant Insights 🔍 Company Context Industry: Book and Periodical Publishing Company Size: 201-500 employees Founded: 1929 Company Description: Fortune is a global media organization dedicated to helping its readers, viewers, and attendees succeed big in business through unrivaled access and best-in-class storytelling. We drive the conversation about business. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow. With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders—and gives them the tools to make business better. Company Specialties: Business News, Global Business, Leadership, Economy, Technology, and Energy. Company Website: fortune.com ASSUMPTION: Fortune's large size and global reach offer extensive resources and opportunities for professional growth. 📊 Role Analysis Career Level: Mid-career Reporting Structure: This role reports directly to the VP of Marketing. Work Arrangement: On-site, with flexibility for remote work. Growth Opportunities: - Potential to lead a team and mentor junior marketers. - Opportunities to work on high-profile events and projects. - Exposure to Fortune's extensive network of industry leaders. ASSUMPTION: This role offers significant growth potential for the right candidate. 🌍 Location & Work Environment Office Type: Modern, collaborative office space in midtown Manhattan. Office Location: 40 Fulton Street, New York, NY 10038 Geographic Context: - New York City offers a dynamic business environment with numerous networking opportunities. - The office is conveniently located near major transportation hubs. Work Schedule: Standard business hours with flexibility for remote work. ASSUMPTION: The office environment fosters collaboration and creativity, with ample opportunities for professional development. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen. 2. In-person interview with the hiring manager and a member of the marketing team. 3. Final interview with the VP of Marketing. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Ability to work effectively in a team environment. - Understanding of Fortune's brand and audience. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences. - Prepare for behavioral interview questions that focus on your problem-solving skills and teamwork experience. - Research Fortune's recent content and initiatives to demonstrate your enthusiasm for the role. ATS Keywords: Digital Marketing, Audience Acquisition, SEO, Social Media Marketing, Email Marketing, Syndication Partnerships, Content Distribution, Campaign Management, Collaboration, Analytics, Performance Analysis, Subscription Growth, Event Promotion, Data-Driven Insights, Cross-Channel Promotions, Content Strategy ASSUMPTION: Fortune's hiring process is designed to assess candidates' strategic thinking, teamwork skills, and cultural fit. 🛠 Tools & Technologies - Google Analytics 4 (GA4) - Looker - Social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) - Email marketing platforms (e.g., Mailchimp, Constant Contact) - Paid advertising platforms (e.g., Google Ads, Facebook Ads) - Content management systems (e.g., WordPress, Drupal) - Project management tools (e.g., Asana, Trello) ASSUMPTION: Familiarity with these tools is essential for success in this role. 👔 Cultural Fit Considerations Company Values: Humility, ownership, and transparency. Work Style: Collaborative, data-driven, and results-oriented. Self-Assessment Questions: 1. How do you approach working with diverse teams to achieve common goals? 2. Can you provide an example of a time when you had to pivot your strategy due to changing circumstances? 3. How do you ensure that your work aligns with the company's values and mission? ASSUMPTION: Candidates who demonstrate a strong cultural fit and a commitment to Fortune's values will thrive in this role. ⚠️ Potential Challenges - Balancing multiple projects and deadlines in a fast-paced environment. - Navigating a large, complex organization with numerous stakeholders. - Adapting to changes in the digital marketing landscape and audience behavior. ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning. 📈 Similar Roles Comparison - This role is unique in its focus on driving audience growth and engagement for a global business media brand. - Unlike other marketing roles, this position requires a strong understanding of both content creation and distribution strategies. - The ideal candidate will have experience working with a diverse range of content types and platforms. ASSUMPTION: This role offers a unique opportunity to work at the intersection of content creation and audience acquisition in a dynamic, global media organization. 📝 Sample Projects - Developing a targeted social media campaign to drive engagement and subscriptions for a new podcast series. - Collaborating with the editorial team to optimize content distribution across syndication platforms and maximize reach. - Analyzing user data to identify trends and inform content strategy for Fortune's suite of products. ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the data-driven approach required for success in this role. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for Fortune? 2. Can you describe a typical day or week in this role? 3. How does the marketing team collaborate with other departments, such as editorial and product? 4. What are the most significant challenges facing the marketing team in the coming year, and how can this role help address them? 5. How does Fortune support the professional development of its marketing team members? ASSUMPTION: These questions will help you better understand the role's context and the team's priorities. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: fortune.com/careers 2. Tailor your resume and cover letter to highlight relevant skills and experiences. 3. Prepare for phone or video screen and in-person interviews by researching Fortune's brand, audience, and recent initiatives. 4. Follow up with the hiring manager one week after your interview to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.