Integrated Marketing Manager

📌 Core Information

🔹 Job Title: Integrated Marketing Manager

🔹 Company: Xsolla

🔹 Location: Armenia, Cyprus, Georgia

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of integrated marketing campaigns
• Website management and optimization for growth
• Lead nurturing and ABM strategies
• Cross-functional collaboration with various teams
• Performance tracking and analytics

ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on mid-funnel strategies and cross-channel integration.

📋 Key Responsibilities

✅ Manage the marketing website as a strategic growth platform

✅ Plan and execute integrated campaigns across email, landing pages, gated content, PR, and web

✅ Develop and launch email nurture sequences for leads and partners

✅ Create and optimize ABM assets: personalized landing pages, downloadable gated content, and lead forms

✅ Coordinate PR activities aligned with product campaigns and messaging

✅ Build and analyze engagement funnels and dashboards to monitor behavior and conversions at the mid-funnel stage

✅ Track key KPIs and evaluate the effectiveness of content- and integration-driven campaigns

✅ Conduct competitive and market research to inform messaging and campaign tactics

✅ Collaborate cross-functionally with content, product, design, and sales enablement teams

✅ Operate internal systems for campaign coordination, planning, and task management

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical evaluation, with a strong emphasis on cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in integrated marketing, digital marketing, or B2B communications

Required Skills:

• Proven ability to plan and coordinate multi-channel campaigns
• Experience owning website and landing page content, structure, and performance optimization
• Familiarity with ABM tactics and mid-funnel lead nurturing
• Understanding of engagement and conversion metrics at the middle stages of the funnel
• Strong skills in adapting messaging and content based on competitive and market research
• Experience working cross-functionally with various teams
• Proficiency with internal tools such as Jira, Confluence, Atlas, Anaplan, Zip
• Strong organizational and project management skills

Preferred Skills:

• Experience in tech companies
• Fluency in Russian

ASSUMPTION: Candidates should have a strong background in integrated marketing, with a focus on mid-funnel strategies and cross-channel integration. Familiarity with ABM tactics and strong organizational skills are essential.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the tech industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan
• Paid time off
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, on-site position with standard business hours

ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the tech industry. Benefits are typical for a company of Xsolla's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Xsolla operates in the computer games industry, focusing on providing payment solutions and business services for game developers and publishers.

Company Size: Xsolla has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Xsolla was founded in 2005 and has since grown to become a global leader in its industry.

Company Description:

• Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games.
• Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization.
• Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Epic Games, and PUBG Corporation.

Company Specialties:

• Game payments
• Local payment solutions
• Online game monetization
• Microtransactions
• In-game payment solutions
• In-game payments
• Online game payments
• In-game monetization
• Game monetization
• Billing
• Billing services
• Payment gateway
• Fraud management
• Gaming
• Game publishing
• Game development
• Mobile game monetization
• Video game funding
• Revenue building
• And video game discoverability

Company Website: xsolla.com

ASSUMPTION: Xsolla's focus on the gaming industry provides a unique and dynamic work environment, with opportunities to work on cutting-edge projects and collaborate with high-profile clients.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Integrated Marketing Manager will report directly to the Head of B2B Marketing and work closely with cross-functional teams, including content, product, design, and sales enablement.

Work Arrangement: This is an on-site position, with the opportunity to work in one of Xsolla's global offices.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expansion of responsibilities to include additional regions or product lines
• Opportunities to work on high-visibility projects and collaborate with major gaming entities

ASSUMPTION: Xsolla's global presence and focus on the gaming industry provide ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Xsolla's offices are modern and collaborative workspaces, designed to foster creativity and innovation.

Office Location(s): Armenia, Cyprus, Georgia

Geographic Context:

• Armenia: A landlocked country in the Caucasus region, with a growing tech industry and a strong focus on education and innovation.
• Cyprus: An island nation in the Mediterranean Sea, known for its beautiful beaches and rich history, with a thriving business sector and a strategic location between Europe and the Middle East.
• Georgia: A country in the Caucasus region, with a diverse economy and a strong focus on tourism, agriculture, and IT.

Work Schedule: Standard business hours, with the opportunity for flexible work arrangements based on team and project needs.

ASSUMPTION: Xsolla's global offices provide a diverse and dynamic work environment, with opportunities to collaborate with team members from various cultural backgrounds and time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of B2B Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign planning
• Website management and optimization
• Lead nurturing and ABM tactics
• Cross-functional collaboration and project management
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the gaming industry and Xsolla's business model
• Prepare examples of your past marketing campaigns and their outcomes
• Be ready to discuss your approach to mid-funnel marketing strategies and ABM tactics

ATS Keywords: Integrated Marketing, Digital Marketing, B2B Communications, Campaign Planning, Website Ownership, Lead Nurturing, ABM Tactics, Content Alignment, Email Marketing, PR Coordination, Analytics, Project Management, Cross-Functional Collaboration, Market Research, KPI Tracking, UX Optimization, Content Optimization

ASSUMPTION: Xsolla's hiring process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit within the company.

🛠️ Tools & Technologies

• Jira
• Confluence
• Atlas
• Anaplan
• Zip
• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: Xsolla uses a mix of project management, marketing automation, and analytics tools to streamline workflows and optimize marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Xsolla encourages creativity and continuous learning to stay ahead of industry trends
• Collaboration: Xsolla fosters a culture of teamwork and cross-functional collaboration
• Integrity: Xsolla values honesty, transparency, and ethical decision-making

Work Style:

• Fast-paced: Xsolla operates in a dynamic and ever-changing industry, requiring employees to be adaptable and responsive
• Data-driven: Xsolla uses data and analytics to inform marketing strategies and optimize performance
• Results-oriented: Xsolla values employees who take initiative, set clear goals, and deliver tangible results

Self-Assessment Questions:

• How do you align content, email, PR, and web touchpoints into a cohesive narrative that drives results?
• How do you coordinate across teams to keep projects moving on time and on message?
• How do you translate insights into action and use data to inform your marketing strategies?

ASSUMPTION: Xsolla's company culture values innovation, collaboration, and integrity, with a fast-paced, data-driven, and results-oriented work style.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic industry, with constant changes and new opportunities
• Collaborating with cross-functional teams, each with its own priorities and goals
• Managing multiple marketing channels and touchpoints, with a focus on mid-funnel strategies
• Operating in a global environment, with team members in various time zones and cultural backgrounds

ASSUMPTION: Xsolla's fast-paced and dynamic work environment presents unique challenges and opportunities for growth and development.

📈 Similar Roles Comparison

• Compared to other integrated marketing roles, this position places a stronger emphasis on mid-funnel strategies and ABM tactics
• In the gaming industry, Xsolla's focus on payment solutions and business services sets it apart from other gaming companies
• Career progression in this role may involve expanding responsibilities to include additional regions or product lines, rather than moving into a management position

ASSUMPTION: Xsolla's unique focus on the gaming industry and mid-funnel marketing strategies sets this role apart from similar positions in other industries.

📝 Sample Projects

• Developing and executing an integrated campaign to launch a new in-game payment solution, including email nurture sequences, personalized landing pages, and PR activities
• Conducting market research and competitive analysis to inform the messaging and positioning of Xsolla's B2B marketing efforts
• Optimizing the marketing website for improved user experience and increased conversions, with a focus on mid-funnel engagement and lead nurturing

ASSUMPTION: Xsolla's projects provide opportunities to work on high-visibility campaigns and collaborate with major gaming entities.

❓ Key Questions to Ask During Interview

• How does Xsolla approach mid-funnel marketing strategies, and how does this role fit into that approach?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Xsolla support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the gaming industry, and how does Xsolla position itself to address them?
• How does Xsolla foster a culture of collaboration and cross-functional teamwork?

ASSUMPTION: Asking these questions will help you better understand the role's priorities, Xsolla's company culture, and the gaming industry's challenges and opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes
• Be ready to discuss your approach to mid-funnel marketing strategies and ABM tactics
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.