📌 Core Information
🔹 Job Title: Integrated Marketing Manager
🔹 Company: T-Mobile
🔹 Location: Bellevue, WA; Overland Park, KS; Frisco, TX
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 4-7 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing integrated marketing strategies for T-Mobile's products and segments
- Leveraging paid, owned, and earned channels/media to align with company priorities
- Collaborating with cross-functional teams to execute targeted marketing programs
- Analyzing data and insights to improve performance and deliver on objectives
- Mentoring and influencing other managers to drive success
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Develop and lead integrated marketing strategies and plans that deliver on commercial and brand objectives
✅ Leverage data, analytics, and segmentation to find opportunities and insights
✅ Own and author marketing plans, working closely with leadership to align campaign plans and resources
✅ Partner with brand strategy, internal creative teams, and agencies to create customer-centric communications
✅ Collaborate with analytics and marketing operations teams to track and measure performance
✅ Influence and mentor other managers to drive success
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's Degree (Required), Master's/Advanced Degree (Preferred)
Experience: 4-7 years of marketing experience in authoring and driving national integrated marketing plans with recognized B2C brands (Required), less than 2 years delivering omni/multi-channel integrated campaigns at scale (Required)
Required Skills:
- Digital Marketing: Proven understanding of digital marketing, including web/ecommerce, media, social, paid search, attribution, optimization, etc. (Required)
- Consumer Insights: Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
- Leadership: Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment (Required)
Preferred Skills:
- Data-driven marketing techniques and traditional database marketing experience
- Experience in a telecommunications or related industry
ASSUMPTION: Strong communication, presentation, and interpersonal skills are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $88,200 - $159,200 (Based on location and experience)
Benefits:
- Medical, dental, and vision insurance
- Flexible spending account
- 401(k) with company match
- Employee stock grants and purchase plan
- Paid time off and holidays
- Paid parental and family leave
- Family building benefits, back-up care, and enhanced family support
- Childcare subsidy, tuition assistance, and college coaching
- Short- and long-term disability, voluntary AD&D, accident, life, and long-term care insurance
- Mobile service and home internet discounts, pet insurance, and commuter/transit programs
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual starting pay may vary within this range.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees (Enterprise)
Founded: 1990 (as a result of the breakup of AT&T)
Company Description:
- T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network
- T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience
- T-Mobile is headquartered in Bellevue, WA, and provides services through its subsidiaries, operating its flagship brands, T-Mobile and Metro by T-Mobile
Company Specialties:
- IoT, Retail, 5G for All, Future of 5G, Business Sales, Customer Care, Business Wireless, Consumer Wireless, Technology, Internships & Returnships, DE&I, and Benefits & Perks
Company Website: https://www.t-mobile.com
ASSUMPTION: T-Mobile is a large, established telecommunications company with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports to the Senior Marketing Manager and may lead/mentor other managers
Work Arrangement: Hybrid (3 days in office)
Growth Opportunities:
- Potential to grow into a senior marketing role or take on additional responsibilities
- Opportunities to work on high-impact projects and initiatives
- Access to training and development resources through T-Mobile's learning and development programs
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing function.
🌍 Location & Work Environment
Office Type: Corporate headquarters and regional offices
Office Location(s): Bellevue, WA; Overland Park, KS; Frisco, TX
Geographic Context:
- Bellevue, WA: A suburb of Seattle, WA, with a cost of living slightly above the national average
- Overland Park, KS: A suburb of Kansas City, MO, with a cost of living below the national average
- Frisco, TX: A suburb of Dallas, TX, with a cost of living slightly above the national average
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The cost of living and local market conditions may vary depending on the office location.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the marketing team
- Final interview with the senior marketing manager or director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Cross-functional collaboration and leadership skills
- Cultural fit and alignment with T-Mobile's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of T-Mobile's brand and marketing strategies
- Prepare examples of integrated marketing campaigns you've led or contributed to
- Follow up with the hiring manager after your interview to reiterate your interest and qualifications
ATS Keywords: Integrated Marketing, Marketing Strategy, Data-Driven Marketing, Consumer Insights, Campaign Leadership, Marketing Analytics, Cross-Functional Teams, Brand Marketing, Media Strategy, E-commerce, Paid Search
ASSUMPTION: T-Mobile's application process is competitive, and strong candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Adobe Campaign)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Un-carrier Spirit: We challenge the status quo and never stop pushing forward
- Always On: We're always there for our customers and each other
- In It Together: We succeed together as one team
Work Style:
- Collaborative: We work closely with cross-functional teams to achieve our goals
- Agile: We adapt quickly to change and embrace new opportunities
- Data-driven: We make decisions based on data and insights
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and leading projects?
- Do you have a strong understanding of data-driven marketing techniques and consumer insights?
ASSUMPTION: T-Mobile values candidates who are passionate, innovative, and committed to delivering exceptional customer experiences.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in marketing strategies and priorities
- Working in a hybrid environment, balancing remote and on-site work
ASSUMPTION: Success in this role requires strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other integrated marketing manager roles, this position offers a competitive salary range and comprehensive benefits package
- T-Mobile's focus on innovation and customer experience sets it apart from other telecommunications companies
- This role offers significant opportunities for career growth and development within the marketing function
ASSUMPTION: This role is well-suited for experienced marketing professionals looking to take the next step in their careers and make a significant impact in a dynamic, fast-paced environment.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product or service
- Conducting market research and analyzing data to identify new opportunities for growth and innovation
- Collaborating with cross-functional teams to create targeted marketing programs that drive customer engagement and loyalty
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing organization and company strategy?
- What opportunities are there for growth and development within the marketing function?
- How does T-Mobile support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion (DEI) in the workplace?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter that demonstrates your understanding of T-Mobile's brand and marketing strategies
- Prepare examples of integrated marketing campaigns you've led or contributed to
- Follow up with the hiring manager after your interview to reiterate your interest and qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
