Integrated Marketing Manager

📌 Core Information

🔹 Job Title: Integrated Marketing Manager

🔹 Company: SkinSpirit

🔹 Location: Seattle, WA (Remote with occasional travel)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Mid-Senior level (3+ years)

🔹 Remote Status: Remote (with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing local marketing strategies to drive new client acquisition and retention across all locations
• Creating clinic and provider marketing playbooks, campaigns, and tools to drive local engagement and unit growth goals
• Integrating clinic and provider-led promotional strategies with national marketing initiatives
• Supporting new service launches and merchandising strategies for product launches
• Collaborating with cross-functional teams to bring brand campaigns to life across multiple touchpoints

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. It is ideal for a marketing professional with experience in integrated marketing, brand marketing, or management consulting.

📋 Key Responsibilities

✅ Lead local marketing strategy development to drive new client acquisition and retention across all locations

✅ Develop clinic and provider marketing playbooks, campaigns, and tools to drive local engagement and unit growth goals

✅ Integrate clinic and provider-led promotional strategies with national marketing initiatives

✅ Support new service launches and merchandising strategies for product launches that maximize consumer awareness and uptake

✅ Work closely with creative teams to translate brand campaigns into in-store experiences to drive conversion and customer value

✅ Develop strategic marketing briefs that guide creative development, campaign execution, and cross-functional alignment

✅ Partner with digital marketing, social media, and marketing technology teams to integrate in-store and online experiences

✅ Leverage insights from clinic teams, client reviews, and provider feedback to optimize marketing touchpoints

✅ Stay up-to-date on industry trends and the competitive landscape to guide marketing recommendations

✅ Create and analyze marketing reports to evaluate the performance of pilots, marketing programs, and campaigns. Leverage data to illuminate and optimize the integrated customer journey

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree required

Experience: 3+ years of experience in integrated marketing, brand marketing, or management consulting

Required Skills:

• Proven ability to create reports for marketing analytics and leverage data to guide decision-making
• Understanding of how to bring brand campaigns to life across multiple touchpoints, including physical environments
• Strong writing skills and ability to independently craft marketing briefs
• Ability to work well autonomously and within a team in a fast-paced environment
• Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external contractors
• Detail-oriented, organized, and comfortable managing multiple projects simultaneously
• Proficiency in Microsoft Office and ability to quickly learn new technology platforms

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the aesthetics industry

ASSUMPTION: Candidates with experience in marketing analytics, campaign management, and brand strategy will be strongly considered.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000*
*Compensation will be determined based on a candidate's skills, experience, location, etc.

Benefits:

• Generous employee discounts
• Friends & Family discounts
• Paid holidays
• 401k plan with company match program
• Medical, Vision, and Dental insurance (for full-time employees)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual compensation may vary based on the candidate's skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Practices (Aesthetics)

Company Size: Medium (201-500 employees)

Founded: 2003 (Celebrating 20 years of excellence)

Company Description:

• SkinSpirit is a top destination for aesthetic skincare and body treatments, with over 50 locations nationwide
• Our highly trained experts deliver safe, effective, medically-proven treatments and optimal results, ensuring clients find joy in their skincare journey
• We offer a wide range of services, including Botox®, dermal fillers, facials, laser hair removal, and more

Company Specialties:

• BOTOX Cosmetic
• Dermal Fillers
• Facials
• Ultherapy
• CoolSculpting
• Micro-Penning/Micro-Needling
• Kybella
• Dermaplaning
• Sculptra
• Laser Hair Removal
• medspa
• skincare
• skin health
• anti-aging
• BBL Laser
• IPL photo-facial
• medical grade
• medical aesthetics
• aesthetics
• dermatology
• nursing
• and aesthetician

Company Website: www.skinspirit.com

ASSUMPTION: SkinSpirit is a well-established company in the medical aesthetics industry, known for its high-quality services and commitment to client satisfaction.

📊 Role Analysis

Career Level: Mid-Senior level (3+ years of experience)

Reporting Structure: This role reports directly to the Director of Marketing

Work Arrangement: Remote with occasional travel (Ideal candidate will be located in one of the following states/areas: AZ, CA, CO, DC, FL, GA, IL, MD, MN, NJ, NY, NC, NV, OR, TN, TX, UT, VA, or WA)

Growth Opportunities:

• Potential to grow into a senior marketing role or management position
• Opportunities to work on high-impact projects and initiatives
• Chance to gain experience in a fast-paced, dynamic industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or the company as a whole.

🌍 Location & Work Environment

Office Type: Primarily remote with occasional travel to clinics and company headquarters

Office Location(s): SkinSpirit has clinics and offices across the United States, with headquarters in Palo Alto, CA

Geographic Context:

• Seattle, WA: The role is primarily remote, with occasional travel required. The ideal candidate will be located in one of the following states/areas: AZ, CA, CO, DC, FL, GA, IL, MD, MN, NJ, NY, NC, NV, OR, TN, TX, UT, VA, or WA.
• Palo Alto, CA: SkinSpirit's headquarters is located in Palo Alto, CA, and the company culture reflects the innovative and entrepreneurial spirit of the Silicon Valley region.

Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate remote work and occasional travel

ASSUMPTION: The remote work arrangement offers a flexible and balanced work-life schedule, with the occasional need for travel to maintain strong connections with the company's clinics and teams.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-depth behavioral and skills-based interview
• Final interview with the hiring manager and/or other stakeholders
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning
• Campaign development and execution
• Data analysis and reporting
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
• Be ready to discuss your understanding of the aesthetics industry and SkinSpirit's unique value proposition
• Demonstrate your ability to work well in a remote and collaborative environment

ATS Keywords: Integrated Marketing, Brand Marketing, Marketing Strategy, Campaign Development, Data Analysis, Cross-Functional Collaboration, Marketing Briefs, Marketing Reports, Aesthetics Industry, Medical Aesthetics, Skincare, Body Treatments, Botox, Dermal Fillers

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit with SkinSpirit's values and work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: The required tools and technologies for this role may vary depending on the candidate's specific responsibilities and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Celebrate Success
• Lead with Love
• Embrace Change
• Act with Integrity
• Collaborate to Win
• Pursue Growth

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and analytical
• Creative and strategic
• Results-oriented and goal-focused

Self-Assessment Questions:

• How do you align with SkinSpirit's core values, particularly 'Lead with Love' and 'Act with Integrity'?
• How comfortable are you working remotely and collaborating with a diverse, distributed team?
• How do you approach setting and achieving marketing goals, and how do you measure success?

ASSUMPTION: SkinSpirit values candidates who embody their core values, demonstrate strong communication skills, and are comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing remote work and occasional travel requirements
• Adapting to a fast-paced, dynamic industry
• Working with a diverse, distributed team across multiple time zones
• Navigating the unique regulations and compliance requirements of the medical aesthetics industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the medical aesthetics industry and the unique needs of SkinSpirit's clients
• Compared to other marketing roles, this position offers a higher level of responsibility and autonomy, with the opportunity to make a significant impact on the company's growth and success
• This role may require more frequent travel than other remote marketing positions, as it involves working closely with clinics and teams across the country

ASSUMPTION: Candidates with experience in the medical aesthetics industry or a related field will have a competitive advantage in this role.

📝 Sample Projects

• Developing and executing a successful local marketing campaign to drive new client acquisition and retention in a specific region
• Creating a comprehensive clinic marketing playbook that drives local engagement and unit growth goals
• Integrating a new service launch or product line into SkinSpirit's national marketing strategy

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of impact this role can have on SkinSpirit's marketing efforts and overall success.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for SkinSpirit, and how will my work contribute to the company's growth and success?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does SkinSpirit support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does SkinSpirit foster a culture of collaboration and innovation, and how can this role contribute to that culture?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's needs and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
• Be ready to discuss your understanding of the aesthetics industry and SkinSpirit's unique value proposition
• Demonstrate your ability to work well in a remote and collaborative environment
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.