Integrated Marketing Manager

Here's the following the specified format:

📌 Core Information

🔹 Job Title: Integrated Marketing Manager

🔹 Company: Fortune

🔹 Location: New York, NY 10038

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing plans to grow Fortune’s audience across SEO, syndication platforms, social media, paid ads, newsletters, podcasts, and video.
• Optimizing channel performance and ensuring consistent messaging across platforms.
• Collaborating with editorial teams to align content strategies with audience acquisition goals.
• Driving subscription growth through targeted campaigns and promotional efforts.
• Promoting Fortune Live Media conferences, lists & rankings, and major digital/print releases to increase visibility and attendance.
• Monitoring KPIs and providing actionable insights to refine strategies continuously.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a dynamic, fast-paced environment. The ideal candidate will have a proven track record in driving measurable results across multiple channels and collaborating effectively with cross-functional teams.

📋 Key Responsibilities

✅ Audience Acquisition Strategy: Develop and execute integrated marketing plans to grow Fortune’s audience across various digital channels.

✅ Channel Optimization: Identify opportunities within each channel to maximize reach and engagement while ensuring consistent messaging across platforms.

✅ Content Strategy Alignment: Collaborate with editorial teams to align content strategies with audience acquisition goals for news and evergreen content onsite and syndicated partnerships off-platform.

✅ Subscription Growth Campaigns: Strategize promotional efforts to drive subscriptions through targeted campaigns leveraging email marketing, paid media, and cross-channel promotions.

✅ Event & Product Promotion: Develop campaigns for Fortune Live Media conferences, lists & rankings (e.g., Fortune 500), and major digital/print releases to increase visibility and attendance.

✅ Performance Analysis: Monitor KPIs such as traffic growth, engagement rates, conversion rates, and audience retention using analytics tools like Google Analytics 4 (GA4). Provide actionable insights to refine strategies continuously.

ASSUMPTION: This role requires strong analytical skills and proficiency in using analytics tools to track performance metrics and optimize campaigns. The ideal candidate will have experience working with cross-functional teams to drive measurable results and a proven ability to manage multi-channel campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.

Experience: 5+ years of experience in digital marketing or integrated marketing with a focus on audience acquisition across multiple channels.

Required Skills:

• Expertise in SEO, social media marketing (organic and paid), email marketing, syndication partnerships, and content distribution strategies.
• Proven ability to manage multi-channel campaigns that drive measurable results.
• Strong collaboration skills with experience working cross-functionally across editorial, product, paid media, social media, PR, and newsletters teams.
• Proficiency in analytics tools (e.g., Google Analytics 4, Looker) to track performance metrics and optimize campaigns.

Preferred Skills:

• Experience in subscription-based business models or media/publishing industries.

ASSUMPTION: Candidates with experience in the media or publishing industry and a strong understanding of subscription-based business models will be prioritized. Proficiency in additional languages, particularly Spanish or Mandarin, is a plus.

💰 Compensation & Benefits

Salary Range: $105,000 - $115,000 per year, plus a discretionary annual bonus of 10%

Benefits:

• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Generous paid time off (vacation, sick, and holidays)
• Tuition reimbursement and professional development opportunities
• Employee discounts on Fortune products and events

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: Fortune offers a competitive benefits package designed to support the well-being and professional growth of its employees. The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The final salary offer may vary depending on the candidate's qualifications and the company's internal equity considerations.

📌 Applicant Insights

🔍 Company Context

Industry: Book and Periodical Publishing

Company Size: 201-500 employees

Founded: 1929 (as a magazine, later expanded into publishing and digital media)

Company Description:

• Fortune is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling.
• The company's mission is to drive the conversation about business, with a global perspective, the guiding wisdom of history, and an unflinching eye to the future.
• Fortune's key values are humility, ownership, and transparency, reflecting its commitment to holding business to a high standard.

Company Specialties:

• Publishing (magazines, newspapers, books)
• Digital media (websites, apps, podcasts)
• Events (conferences, awards ceremonies, networking events)
• Data and insights (research, analytics, market intelligence)

Company Website: fortune.com

ASSUMPTION: Fortune's extensive history and global presence provide a unique platform for candidates to gain exposure and make an impact in the publishing and digital media industries. The company's commitment to driving meaningful conversations about business offers opportunities for employees to work on high-impact projects and collaborate with influential leaders in various industries.

📊 Role Analysis

Career Level: Mid-career to senior-level role, with potential for growth into a leadership position

Reporting Structure: This role reports directly to the VP of Marketing or a similar executive, depending on the organizational structure of the marketing department.

Work Arrangement: On-site, full-time, with potential for remote work flexibility based on the company's policies and the employee's role-specific needs.

Growth Opportunities:

• Advancement to a senior marketing role or leadership position within the marketing department.
• Expansion into other areas of the business, such as editorial, product, or events, based on the employee's interests and skills.
• Opportunities to work on high-impact projects and gain exposure to senior leadership, increasing the likelihood of career advancement.

ASSUMPTION: Fortune's flat organizational structure and emphasis on cross-functional collaboration provide ample opportunities for employees to learn, grow, and take on new challenges. The company's commitment to employee development and internal promotions fosters a culture of continuous learning and career growth.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open floor plans and shared workspaces

Office Location(s): 40 Fulton Street, New York, NY 10038

Geographic Context:

• New York City, known for its vibrant business ecosystem and cultural diversity, offers ample opportunities for networking and professional growth.
• The office is located in the Financial District, close to major transportation hubs and numerous amenities.
• The area is known for its historic architecture and proximity to iconic landmarks, such as the Statue of Liberty and Ellis Island.

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work and potential adjustments based on the employee's role and the company's policies.

ASSUMPTION: Fortune's office environment fosters collaboration and innovation, with an emphasis on open communication and knowledge-sharing. The company's commitment to work-life balance and employee well-being ensures a positive work environment that supports productivity and job satisfaction.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or HR representative
• In-depth behavioral interview with the hiring manager or a panel of interviewers
• Skills assessment or case study presentation, depending on the role
• Final interview with senior leadership or the hiring manager
• Background check and reference check, if applicable

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Analytical skills and proficiency in data analysis
• Communication and presentation skills
• Collaboration and teamwork skills
• Industry-specific knowledge and understanding of marketing trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required skills for this role.
• Research Fortune's industry, competitors, and recent news to show your enthusiasm and understanding of the company and its market position.
• Practice your presentation or case study, if applicable, to ensure a smooth delivery and confident performance.

ATS Keywords: Digital Marketing, Audience Acquisition, SEO, Social Media Marketing, Email Marketing, Analytics, Campaign Management, Performance Analysis, Subscription Growth, Cross-Channel Promotions, Content Strategy, Collaboration, Marketing Strategy, A/B Testing, Conversion Optimization, Customer Acquisition, Customer Retention, Customer Lifetime Value, Churn Prevention, Marketing Automation, CRM, Marketing Funnel, Marketing Pipeline, Marketing Qualified Leads, Sales Qualified Leads, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Technology, Marketing Stack, Marketing Analytics, Data-Driven Marketing, Personalization, Segmentation, Targeting, A/B Testing, Multivariate Testing, Customer Journey, Customer Experience, Customer Centric, Customer-Centric Marketing, Customer Lifetime Value, Customer Retention, Churn Prevention, Customer Success, Customer Satisfaction, Net Promoter Score, Customer Satisfaction Score, Customer Net Promoter Score, Customer Experience Score, 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